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All Journal Jurnal Ekonomi dan Kewirausahaan Seruni - Seminar Riset Unggulan Nasional Inoformatika dan Komputer Speed - Sentra Penelitian Engineering dan Edukasi Sinkron : Jurnal dan Penelitian Teknik Informatika JURNAL PENDIDIKAN TAMBUSAI GEMA EKONOMI AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) JATI (Jurnal Mahasiswa Teknik Informatika) Jurnal Penelitian Ekonomi Akuntansi (JENSI) Budimas : Jurnal Pengabdian Masyarakat Jurnal Penelitian Manajemen Terapan (Penataran) Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Sosial dan Teknologi Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Abdimas Bina Bangsa Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi KARYA: Jurnal Pengabdian Kepada Masyarakat ProBisnis : Jurnal Manajemen Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Pustaka Data : Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitektur Komputer Jurnal Informatika Teknologi dan Sains (Jinteks) AMMA : Jurnal Pengabdian Masyarakat Journal Of Economic Sciences (Ekuisci) Jakadimas Jurnal Pustaka Paket Smart International Management Journal (SIMJ)
Ramadhian Agus Triono Sudalyo Rama
Program Studi Teknik Informatika Fakultas Teknik Elektro Dan Informatika Universitas Surakarta
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RANCANG BANGUN SISTEM INFORMASI PENJUALAN PERUMAHAN BERBASIS WEBSITE PADA PURI ASRI PROPERTY Wijayanto, Dony Rizki; Rianto, Agus; Sudalyo, Ramadhian Agus Triono
Jurnal Informatika Teknologi dan Sains (Jinteks) Vol 7 No 2 (2025): EDISI 24
Publisher : Program Studi Informatika Universitas Teknologi Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51401/jinteks.v7i2.5637

Abstract

Sistem Informasi berbasis website dapat menjadi solusi untuk mempermudah proses promosi, pemasaran dan penjualan properti. Namun, meskipun sudah ada banyak platform promosi untuk penjualan properti, banyak pengembang perumahan masih menggunakan metode pemasaran tradisional, seperti iklan cetak atau pengiklanan manual di media sosial. Metode ini tidak efektif karena kurangnya informasi yang komprehensif, terbatasnya jangkauan pemasaran, serta ketidakmampuan calon pembeli untuk memperoleh informasi secara real-time. Selain itu, proses pengelolaan data dan transaksi sering kali dilakukan secara manual, yang meningkatkan risiko kesalahan dan inefisiensi. Penelitian ini bertujuan untuk merancang dan membangun sebuah sistem informasi penjualan perumahan berbasis website yang dapat memberikan kemudahan bagi pihak pengembang dalam mengelola data perumahan, serta memudahkan calon pembeli dalam mendapatkan informasi properti secara real-time. Metodologi yang digunakan yaitu model Waterfall dengan tahapan analisis, desain, implementasi, pengujian dan pemeliharaan. Sistem ini dikembangkan menggunakan teknologi web yang mencakup HTML, CSS, JavaScript, serta PHP dan MySQL untuk manajemen basis data. Hasil dari penelitian ini adalah sistem informasi penjualan perumahan yang dilengkapi dengan fitur-fitur seperti manajemen properti, pencarian properti, dan transaksi secara online.
MODERN ACCOUNTING MANAGEMENT: IMPLEMENTATION OF TECHNOLOGY TO ENHANCE EFFICIENCY IN 100 SMES IN KARANGANYAR REGENCY Sudalyo, Ramadhian Agus Triono; Prasetyaningrum, Nurita Elfani
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13260

Abstract

This research aims to analyze the application of technology in modern accounting management and its impact on efficiency in 100 Micro, Small, and Medium Enterprises (MSMEs) in Karanganyar Regency. In an increasingly advanced digital era, the use of technology in accounting management has become an essential need for MSMEs to improve operational and financial efficiency. This efficiency is crucial for MSMEs as it can enhance competitiveness, improve financial management, and aid in more accurate decision-making. The research method employed is semi-structured interviews with MSME owners in Karanganyar Regency. The interviews will cover questions related to the use of technology in accounting management, such as the use of accounting software, digital payment systems, as well as the understanding and skills of human resources related to the use of such technology. The interviews will also delve into the challenges faced by MSMEs in implementing accounting management technology. The data obtained will be analyzed using thematic analysis methods to identify patterns and main themes. The research results are expected to identify concrete benefits gained by MSMEs through the application of technology in accounting management, such as operational efficiency, reduction of human error, better accessibility of financial information, and improved decision-making capabilities. This research can provide valuable insights for MSMEs in Karanganyar Regency and other regions in understanding the importance of applying technology in accounting management. The practical implication of this research is to provide recommendations to MSMEs on steps that can be taken to adopt technology in accounting management, in order to improve business efficiency and competitiveness. These findings can also be applied by MSMEs outside Karanganyar by considering local contexts and specific needs of each region.
Pemanfaatan Teknologi E-Commerce Dalam Memperkuat Orientasi Kewirausahaan Dan Customer Relationship Management Terhadap Kinerja Umkm Di Surakarta Sudalyo, Ramadhian Agus Triono; Prasetyaningrum, Nurita Elfani; Kusanti, Jani
GEMA EKONOMI Vol 11 No 1 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Penelitian bertujuan untuk menganaisis pengaruh pemanfaatan teknologi e-commerce sebagai variabel pemoderasi dalam memperkuat pengaruh orientasi kewirausahaan dan Customer Relationship Management terhadap kinerja UMKM di Surakarta. Penelitian ini menggunakan sampel 127 UMKM di Surakarta yang telah memanfaatkan e-commerce. Metode penelitian adalah deskriptif kuantitatif. Teknik pengumpulan data menggunakan kuesioner tertutup. Teknik analisis data menggunakan analisis regresi linier berganda dan uji selisih mutlak. Hasil penelitian menunjukkan bahwa (1) Orientasi kewirausahaan tidak berpengaruh signifikan terhadap kinerja UMKM di Surakarta. (2) Customer Relationship Management berpengaruh signifikan terhadap kinerja UMKM di Surakarta. (3) Pemanfaatan teknologi e-commerce terbukti sebagai variabel moderating yang dapat memperkuat pengaruh orientasi kewirausahaan dan customer relationship management terhadap kinerja UMKM di Surakarta.
Evaluasi dan Perbandingan Indikator Teknikal dalam Prediksi Pergerakan Mata Uang Forex Baradja, Abdillah; Tjendrowasono, Tri Irianto; Sudalyo, Ramadhian Agus Triono
Jurnal Pustaka Data (Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitektur Komputer) Vol 1 No 1 (2021): Jurnal Pustaka Data (Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitekt
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakadata.v1i1.698

Abstract

Penelitian ini bertujuan untuk mengevaluasi dan membandingkan efektivitas Moving Averages, Relative Strength Index (RSI), dan Stochastic Oscillator dalam memprediksi pergerakan mata uang Forex. Dengan menganalisis data historis pasangan mata uang utama, penelitian ini mengukur kinerja prediksi setiap indikator melalui berbagai kondisi pasar. Hasil menunjukkan bahwa tidak ada satu indikator pun yang unggul dalam semua kondisi, tetapi kombinasi beberapa indikator meningkatkan akurasi prediksi. Moving Averages lebih efektif dalam kondisi tren, sementara RSI dan Stochastic Oscillator berperan penting dalam mengidentifikasi kondisi overbought dan oversold. Penelitian ini menegaskan pentingnya pemilihan dan kombinasi indikator yang tepat berdasarkan kondisi pasar untuk meningkatkan keakuratan prediksi dan strategi trading. Temuan ini memberikan wawasan kepada trader tentang bagaimana memanfaatkan indikator teknikal secara efektif dalam trading Forex.
STRATEGI DIGITAL MARKETING DAN PERENCANAAN KEUANGAN YANG EFEKTIF PADA UMKM DI KABUPATEN BOYOLALI Prasetyaningrum, Nurita Elfani; Sudalyo, Ramadhian Agus Triono
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11935

Abstract

This research explores and analyzes effective digital marketing strategies and financial planning for Micro, Small, and Medium Enterprises (UMKM) in Boyolali Regency. UMKM plays a vital role in the local economy, but often faces challenges in competing in the increasingly complex digital era. This study involves in-depth interviews with UMKM owners, market data analysis, and case studies to understand the extent to which UMKM in Boyolali Regency have utilized digital marketing, particularly in the use of social media, online advertising, and search engine optimization. We also evaluate financial planning practices that support business growth and sustainability. The results of this research provide practical guidance for UMKM owners and local stakeholders in developing digital marketing strategies that align with local market characteristics and leverage existing digital opportunities. This research also identifies financial planning practices that can help UMKM manage financial resources wisely. The implications of this research support the growth and sustainability of UMKM in Boyolali Regency and provide valuable insights in the context of UMKM at the national level. Keywords: digital marketing, financial planning, UMKM
MENINGKATKAN RETURN ON INVESTMENT (ROI) PEMASARAN MELALUI STRATEGI AKUNTANSI MANAJEMEN TERINTEGRASI DI ERA DIGITAL PADA PERUSAHAAN STARTUP DI KABUPATEN KARANGANYAR Sudalyo, Ramadhian Agus Triono; Prasetyaningrum, Nurita Elfani
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.13264

Abstract

Di tengah dinamika era digital, perusahaan startup di Kabupaten Karanganyar menghadapi tekanan yang meningkat untuk berinovasi dan bersaing secara efektif. Dalam upaya untuk tetap relevan dan berhasil dalam pasar yang semakin kompetitif, strategi pemasaran yang adaptif dan efisien menjadi hal yang utama. Salah satu pendekatan yang diakui untuk meningkatkan efektivitas pemasaran adalah melalui integrasi strategi akuntansi manajemen. Penelitian ini bertujuan untuk mengeksplorasi bagaimana penerapan strategi ini dapat membantu meningkatkan Return on investment (ROI) dalam konteks perusahaan startup di Kabupaten Karanganyar. Penelitian ini menggunakan pendekatan deskriptif kualitatif untuk mengevaluasi praktik dan persepsi terkait dengan integrasi strategi akuntansi manajemen dalam perusahaan startup. Melalui wawancara mendalam dengan pemimpin dan manajer perusahaan startup yang beroperasi di Kabupaten Karanganyar, penelitian ini mengumpulkan data mengenai penggunaan strategi akuntansi manajemen terintegrasi dalam konteks pemasaran digital. Analisis kualitatif dilakukan untuk memahami peran dan dampak strategi ini dalam meningkatkan ROI pemasaran. Hasil penelitian menunjukkan bahwa strategi akuntansi manajemen terintegrasi menjadi faktor penting dalam meningkatkan ROI pemasaran perusahaan startup di Kabupaten Karanganyar. Meskipun tantangan seperti keterbatasan sumber daya dan kompleksitas integrasi sistem masih ada, penggunaan strategi ini secara efektif dapat menghasilkan keuntungan yang signifikan dalam pengelolaan pemasaran digital. Kesimpulan ini memperkuat pentingnya integrasi antara fungsi akuntansi dan pemasaran dalam menghadapi tantangan era digital, serta memberikan wawasan bagi perusahaan startup untuk mengoptimalkan kinerja pemasaran bisnis yang dijalankan dalam menghadapi persaingan yang semakin ketat. Kata Kunci: Return on investment (ROI), pemasaran, akuntansi manajemen, digital, startup
INTEGRATION OF PROJECT MANAGEMENT AND DIGITAL MARKETING TO IMPROVE FINANCIAL PERFORMANCE: A QUALITATIVE STUDY OF IT COMPANIES IN SURAKARTA Prasetyaningrum, Nurita Elfani; Sudalyo, Ramadhian Agus Triono; Trisnowati, Juni; Sarsiti, Sarsiti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18527

Abstract

Abstract : Information technology (IT) companies in Surakarta are increasingly under pressure to improve their financial performance amid growing market competition. Project management has been recognized as an effective tool for managing IT projects; however, its implementation and its impact on the financial performance of companies are not fully understood. This research aims to explore how the implementation of project management affects the financial performance of IT companies in Surakarta through a qualitative approach. The research method involves in-depth interviews with project managers, project team members, and relevant stakeholders in 35 IT companies across seven districts and cities in Surakarta. Data analysis is conducted using a qualitative approach focusing on themes emerging from the interviews. The results of this research have shown that the implementation of project management has a significant impact on improving the financial performance of information technology companies in Surakarta. The study successfully identified several key findings: 1) Increased Operational Efficiency; 2) Cost Reduction; 3) Improved Product and Service Quality; and 4) Efficient Resource Allocation. Thus, this research provides an important contribution to the development of theory and project management activities, as well as IT company activities in Surakarta. These findings can be used as a basis for the development of better strategies and policies in project management, as well as strengthening the position of IT companies in competitive markets.
MENEMPA WIRAUSAHAWAN MUDA DIGITAL: WORKSHOP ENTREPRENEUR BERBASIS PRAKTIK UNTUK PENGUATAN KOMPETENSI DIGITAL MARKETING, DESAIN BRAND, HAK CIPTA, DAN AKUNTANSI SISWA SMK PGRI SUKOHARJO Nurita Elfani Prasetyaningrum; Ramadhian Agus Triono Sudalyo; Gesang Kristianto Nugrohotomo; Bayu Mukti
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 10 No 1 (2026): Amaliah: Jurnal Pengabdian kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v10i1.6556

Abstract

This Community Service program aims to enhance digital entrepreneurship competencies among students of SMK PGRI Sukoharjo through an Entrepreneur Workshop covering digital marketing, brand design, copyright literacy, and basic accounting. The workshop was designed to provide both conceptual understanding and hands-on experience, enabling students to develop business ideas creatively and systematically. The implementation methods included interactive lectures, demonstrations, guided practice sessions, and mentoring. Evaluation was carried out using pre-test and post-test assessments to measure the effectiveness of the program. The results demonstrate a significant improvement in students' knowledge and skills, indicated by an increase in the average pre-test score of 58.4 to a post-test score of 83.7, representing a 43.3% improvement. Participants also successfully produced digital content prototypes, basic brand identity designs, and demonstrated understanding of copyright protection and simple financial recording. Furthermore, 87% of students reported that the workshop was highly relevant to their preparation as young entrepreneurs in the digital era. These findings indicate that practice-oriented workshops can substantially strengthen students' entrepreneurial readiness.
Analisis Akuntansi Biaya Digital Marketing terhadap Customer Acquisition Cost dan Dampaknya pada Laba Bersih Perusahaan E-Commerce di Wilayah Surakarta Nurita Elfani Prasetyaningrum prasetyaningrum; Ramadhian Agus Triono Sudalyo
Jurnal Penelitian Ekonomi Akuntansi Vol 10 No 1 (2026)
Publisher : Program Studi Akuntansi Fakultas Ekonomi Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/jensi.v10i1.14434

Abstract

This study aims to analyze the accounting treatment of digital marketing costs on Customer Acquisition Cost (CAC) and its impact on the net profit of e-commerce companies in the Surakarta region. The Surakarta region covers Surakarta City, Boyolali Regency, Sragen Regency, Karanganyar Regency, Wonogiri Regency, Klaten Regency, and Sukoharjo Regency. The research uses a quantitative approach with a purposive sampling technique, involving 100 e-commerce companies as the research sample. Data were collected through questionnaires and financial documentation. The variables consist of digital marketing cost accounting, Customer Acquisition Cost, and net profit. Data analysis employed multiple linear regression with classical assumption tests. The results revealed that digital marketing cost accounting has a significant negative effect on CAC (β=−0.452, p<0.05), CAC has a significant negative effect on net profit (β=−0.488, p<0.05), and CAC partially mediates the effect of digital marketing cost accounting on net profit. This research contributes to the development of management accounting practices in the digital era, particularly for e-commerce businesses in the Surakarta region.
PENERAPAN PENDEKATAN CREATIVE DAN DESIGN THINKING DALAM PENGEMBANGAN KAPASITAS KEWIRAUSAHAAN DIGITAL DAN LITERASI KEUANGAN SISWA SMK MA’ARIF NU 2 KLEGO BOYOLALI Nurita Elfani Prasetyaningrum; Ramadhian Agus Triono Sudalyo; Erlina Sih Rahayu
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 2 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i2.20095

Abstract

Revolusi digital menuntut kompetensi kreatif dan teknologis lulusan SMK, namun kesenjangan (skills gap) antara kurikulum sekolah dan kebutuhan industri masih menjadi tantangan, terutama dalam strategi pemasaran digital dan manajemen keuangan berbasis teknologi untuk usaha kreatif. Pengabdian masyarakat ini bertujuan meningkatkan kapasitas siswa SMK Ma'arif NU 2 Klego Boyolali melalui Workshop Creative Thinking dan Design thinking untuk Inovasi Digital Marketing dan Akuntansi. Metode berupa workshop interaktif satu hari yang menggabungkan pemaparan konsep, studi kasus, dan praktik langsung berbasis proyek nyata dalam program Produk Kreatif dan Kewirausahaan (PKK). Materi mencakup penerapan lima tahap Design thinking serta praktik tools akuntansi digital (Google Sheets). Evaluasi menggunakan pretest/post-test, angket, observasi, dan analisis hasil karya. Hasil menunjukkan peningkatan pemahaman rata-rata 35,7%. Peserta berhasil membuat Peta Empati, Pernyataan Masalah, dan Rencana Aksi Terpadu yang mengintegrasikan strategi pemasaran digital dengan pencatatan keuangan. Sebanyak 92,9% peserta melaporkan peningkatan kepercayaan diri berwirausaha. Workshop ini efektif membangun pola pikir inovatif dan keterampilan teknis aplikatif, sekaligus memotivasi kewirausahaan siswa. Kata Kunci: Creative Thinking; Design thinking; Kewirausahaan; Pemasaran Digital; Akuntansi Digital
Co-Authors Abda Abda Abdillah Baradja Adita Ayu Prawiyanti Agus Rianto Agus Rianto Anggoro, Yudho Arfian Hendro Arfian Hendro Priyono - Universitas Surakarta Baradja, Abdillah Bayu Mukti Candra Budi Susila, Candra Desy Amalia Candrakusuma Elfani Prasetyaningrum, Nurita Erlina Sih Rahayu Firma Latifah Galuh Ngreni Luberingtyas . Gesang Kristianto Nugrohotomo Gesang Kristianto Nugrohotomo Gesang Kristianto Nugrohotomo Ida Ayu Putu Sri Widnyani Jani Kusanti Januar Ismadi Juni Trisnowati Muchamad Arifin MUhamad Agus Suripto Muhamad Arief Wicaksono Muhammad Agus Muljanto Muhammad Taufik Rusydi Mukti, Bayu Nindya Amirulliani Nurdiansyah . Nurita Elfani Prasetyaningrum Nurita Elfani Prasetyaningrum Nurita Elfani Prasetyaningrum Nurita Elfani Prasetyaningrum prasetyaningrum Oktaviandre, Frido Prasetyaningrum, Nurita Elfani Purwoko, Agus Sarsiti . Sukoco Sukoco Taufiq Yuliana Setiawan . Tri Hastuti, Nuning Tri Irianto TJ Vonni Yunita Sari Wijayanto, Dony Rizki