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All Journal Jurnal Ekonomi dan Kewirausahaan Seruni - Seminar Riset Unggulan Nasional Inoformatika dan Komputer Speed - Sentra Penelitian Engineering dan Edukasi Sinkron : Jurnal dan Penelitian Teknik Informatika JURNAL PENDIDIKAN TAMBUSAI GEMA EKONOMI International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) JATI (Jurnal Mahasiswa Teknik Informatika) Budimas : Jurnal Pengabdian Masyarakat Jurnal Penelitian Manajemen Terapan (Penataran) Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Jurnal Sosial dan Teknologi Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Abdimas Bina Bangsa Indonesian Journal of Networking and Security - IJNS SPEED - Sentra Penelitian Engineering dan Edukasi KARYA: Jurnal Pengabdian Kepada Masyarakat ProBisnis : Jurnal Manajemen Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat Jurnal Pustaka Data : Pusat Akses Kajian Database, Analisa Teknologi, dan Arsitektur Komputer Jurnal Informatika Teknologi dan Sains (Jinteks) AMMA : Jurnal Pengabdian Masyarakat Journal Of Economic Sciences (Ekuisci) Involvement International Journal of Business Jakadimas Jurnal Pengabdian Masyarakat Darul Ulum Jurnal Pustaka Paket
Ramadhian Agus Triono Sudalyo Rama
Universitas Surakarta
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Building a Smart Village Based on Entrepreneurship in Karangrejo Hamlet, Ngringo Village, Jaten District, Karanganyar Regency: Membangun Desa Cerdas Berbasis Kewirausahaan di Dusun Karangrejo Desa Ngringo Kecamatan Jaten Kabupaten Karanganyar Ramadhian Agus Triono Sudalyo; Nurita Elfani Prasetyaningrum
JAKADIMAS (Jurnal Karya Pengabdian Masyarakat) Vol. 2 No. 1 (2024): JAKADIMAS
Publisher : Fakultas Teknologi dan Industri Pangan Unisri Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/jakadimas.v2i1.10534

Abstract

The development of entrepreneurship-based Smart village in Karangrejo Hamlet, Ngringo Village, Jaten District, Karanganyar Regency has been the focus of efforts to improve the economy and the well-being of the community. One tangible step in supporting this is through training conducted on January 22, 2024. This training was held in two sessions, the first focusing on Digital Marketing for MSMEs, while the second session focused on Email Marketing in the Accounting Context. The training was attended by 24 MSME actors from various sectors, including culinary, crafts, and services. The first session was led by Ramadhian Agus Triono Sudalyo, S.Ag., S.Kom., M.M from the Informatics Engineering Study Program at the Surakarta University, while the second session was delivered by Nurita Elfani Prasetyaningrum, S.E., M.Si from the Accounting Study Program at the Surakarta University. The aim of this training is to provide MSME participants with new knowledge and new skills to use digital technology to increase the efficiency and effectiveness of  businesses in the village of Karangrejo.. Thus, it is expected to create an inclusive and highly competitive environment in Karangrejo Hamlet, which will ultimately contribute to the sustainable development of the Smart village.
Pengembangan Program Pelatihan Digital Marketing untuk Meningkatkan Keberlanjutan UMKM Kuliner di Kota Surakarta, Jawa Tengah Abdillah Baradja; Ramadhian Agus Triono Sudalyo
Jurnal Pustaka Paket (Pusat Akses Kajian Pengabdian Komputer dan Teknik) Vol 1 No 1 (2022): Jurnal Pustaka PAKET
Publisher : Jurnal Pustaka Paket (Pusat Akses Kajian Pengabdian Komputer dan Teknik)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakapaket.v1i1.426

Abstract

Penelitian ini bertujuan mengembangkan program pelatihan digital marketing untuk meningkatkan keberlanjutan UMKM kuliner di Surakarta. Dengan menggunakan pendekatan kualitatif dan kuantitatif, penelitian ini mengevaluasi efektivitas pelatihan yang mencakup modul SEO, content marketing, dan media sosial. Hasil menunjukkan peningkatan signifikan dalam pemahaman dan aplikasi digital marketing oleh UMKM, berdampak pada visibilitas online dan penjualan. Temuan ini menegaskan pentingnya pelatihan digital marketing dalam mendukung keberlanjutan UMKM di era digital.
PENERAPAN METODE SIMPLE ADDITIVE WEIGHTING PADA PEMILIHAN PEGAWAI BERPRESTASI PADA DINAS PENDIDIKAN KOTA SURAKARTA Tri Hastuti, Nuning; Agus Triono Sudalyo, Ramadhian; Rianto, Agus
JATI (Jurnal Mahasiswa Teknik Informatika) Vol. 8 No. 6 (2024): JATI Vol. 8 No. 6
Publisher : Institut Teknologi Nasional Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36040/jati.v8i6.11658

Abstract

Penilaian kinerja menjadi sangat penting untuk menilai seberapa baik seorang karyawan telah menjalankan tugas-tugas yang diberikan. Dinas Pendidikan Kota Surakarta adalah salah satu instansi yang menerapkan penilaian prestasi pegawai, hal tersebut dilakukan sebagai langkah untuk meningkatkan motivasi dan kinerja pegawai. Proses penilaian pegawai di instansi tersebut saat ini masih menggunakan Microsoft Excel, hal tersebut menimbulkan beberapa masalah antara lain: Potensi kesalahan dalam input dan pengolahan data, keterbatasan dalam automasi dan pengambilan keputusan yang kompleks, serta kesulitan dalam menjaga konsistensi dan transparansi dalam penilaian. Penelitian ini bertujuan untuk menerapkan metode Simple Additive Weighting (SAW) dalam pemilihan pegawai berprestasi, dengan membangun sistem berbasis web yang dapat meningkatkan efisiensi, transparansi dan objektivitas penilaian. Pendekatan yang digunakan dalam penelitian ini adalah metode System Development Life Cycle (SDLC) untuk pengembangan sistem. Sistem yang dibangun menggunakan bahasa pemrograman PHP dan basis data MySQL. Data kinerja pegawai dinilai berdasarkan kriteria seperti produktivitas, inisiatif dan kedisiplinan dan diolah menggunakan metode SAW. Hasil penelitian menunjukkan bahwa penerapan metode SAW berhasil meningkatkan objektivitas dalam penilaian pegawai berprestasi. Sistem yang dibangun mempermudah manajemen dalam mengidentifikasi pegawai dengan kinerja terbaik secara efisien dan akurat. Penerapan metode ini memberikan dampak positif dalam peningkatan kualitas sumber daya manusia di Dinas Pendidikan Kota Surakarta.
Copyright Management in Digital Content Marketing Strategy: A Perspective from Companies and Consumers in Sukoharjo Regency Nugrohotomo, Gesang Kristianto; Sudalyo, Ramadhian Agus Triono; Prasetyaningrum, Nurita Elfani
ProBisnis : Jurnal Manajemen Vol. 15 No. 5 (2024): October: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to investigate the management of copyright in digital content marketing strategies from the perspectives of companies and consumers in Kabupaten Sukoharjo. Utilizing both qualitative and quantitative approaches, this research aims to provide a comprehensive understanding of the challenges, awareness, and practices related to copyright in the digital context. The research sample consists of 20 small and medium-sized companies actively using digital content marketing strategies in Kabupaten Sukoharjo, along with surveys conducted among consumers interacting with digital content from these companies. Qualitative data from interviews and document analysis will be thematically analyzed, while quantitative data from surveys will be analyzed using descriptive and inferential statistical techniques. The results of the study indicate that most companies have recognized the importance of managing copyright in digital content marketing strategies, although there is still variation in the implementation of policies and practices related to copyright. Consumers also have sufficient awareness of copyright, but there is still a small portion that pays less attention to copyright aspects in their interactions with digital content. In conclusion, this research highlights the need for further efforts to increase awareness and compliance with copyright, as well as collaboration between companies and consumers to create a more fair and ethical digital environment
OPTIMALISASI SINKRONISASI DAN PENGEMBANGAN KURIKULUM SMK BHINA KARYA KARANGANYAR: UPAYA MENINGKATKAN KESESUAIAN LULUSAN DENGAN KEBUTUHAN INDUSTRI Sudalyo, Ramadhian Agus Triono; Prasetyaningrum, Nurita Elfani
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1330

Abstract

The Community Service (PkM) program titled Optimization of Curriculum Synchronization and Development at SMK Bhina Karya Karanganyar: Efforts to Align Graduates with Industry Needs aims to bridge the gap between the curriculum taught in vocational schools (SMK) and the demands of the industrial world, particularly in the era of the Fourth Industrial Revolution. This Workshop was held on July 3, 2024, involving all teachers from SMK Bhina Karya Karanganyar, as well as academics, practitioners, and industry representatives. The Workshop successfully deepened participants' understanding of the importance of curriculum synchronization through expert presentations that addressed industry-oriented curriculum development and the challenges faced by schools. Evaluation results showed that 85% of participants found this activity highly beneficial in enhancing their understanding of the curriculum development process relevant to industry needs. Group discussions identified several challenges, such as limited access to technology and industry involvement in curriculum development. However, strengthening the link and match program between schools and industries through internships, strategic partnerships, and teacher training was considered a potential solution. As a follow-up, the PkM team from Universitas Surakarta will assist in drafting relevant curriculum documents and training teachers, while also exploring partnerships with local industries to support student internship programs. With this curriculum synchronization, it is expected that SMK Bhina Karya Karanganyar graduates will be better prepared to meet the ever-evolving needs of the industry
PELATIHAN DETEKSI HOAX UNTUK PELAJAR DI SMKN 1 KISMANTORO WONOGIRI, JAWA TENGAH Rusydi, Muhammad Taufik; Baradja, Abdillah; Sudalyo, Ramadhian Agus Triono; Mukti, Bayu; Oktaviandre, Frido; Nugrohotomo, Gesang Kristianto
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 3 (2024): KARYA: Jurnal Pengabdian Kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Maraknya penyebaran informasi palsu atau hoax di kalangan pelajar dapat memengaruhi pemahaman mereka terhadap isu-isu penting, terutama di era digital yang semakin berkembang. Kegiatan ini bertujuan untuk memberikan pelatihan deteksi hoax kepada pelajar di SMKN 1 Kismantoro, Wonogiri, Jawa Tengah, guna meningkatkan kemampuan literasi digital dan membangun kesadaran akan bahaya hoax. Metode pelaksanaan melibatkan pendekatan partisipatif melalui penyuluhan, diskusi kelompok, serta simulasi. Hasil pelatihan menunjukkan kemampuan pelajar mengenali ciri-ciri hoax dan menggunakan sumber informasi yang kredibel. Hasil kegiatan ini menegaskan pentingnya pelatihan literasi digital sebagai upaya preventif dalam menghadapi penyebaran hoax di kalangan generasi muda yang diharapkan kegiatan serupa dapat diadopsi oleh institusi pendidikan lain untuk membentuk generasi yang kritis dan melek informasi.
PERAN ANALISIS COST-VOLUME-PROFIT DALAM PERENCANAAN STRATEGIS START-UP TECHNOPRENEUR (STUDI KASUS PADA INDUSTRI TEKNOLOGI INFORMASI) Rama, Ramadhian Agus Triono Sudalyo; Elfani Prasetyaningrum, Nurita
EKOBIS Vol 12 No 2 (2024)
Publisher : Universitas Boyolali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36596/ekobis.v12i2.1640

Abstract

Penelitian ini bertujuan untuk menganalisis peran analisis cost-volume-profit (CVP) dalam perencanaan strategis bagi start-up technopreneur di industri teknologi informasi. Melalui pendekatan kualitatif dengan studi kasus pada 25 perusahaan start-up technopreneur di Yogyakarta, penelitian ini menggali pengalaman dan perspektif para technopreneur dalam menggunakan analisis CVP sebagai alat perencanaan strategis. Hasil penelitian menunjukkan bahwa analisis CVP memainkan peran penting dalam perencanaan strategis start-up technopreneur, memberikan informasi kritis untuk menentukan harga produk, mengoptimalkan bauran produk, mengelola biaya dengan lebih efektif, serta memfasilitasi perencanaan kapasitas produksi dan penentuan target penjualan. Temuan ini sejalan dengan teori-teori yang dirujuk, seperti Teori Perencanaan Strategis, Teori Analisis CVP, Teori Entrepreneurship dan Technopreneur, serta Teori Industri Teknologi Informasi. Hasil penelitian juga konsisten dengan literature review dari penelitian terdahulu yang menekankan pentingnya mengintegrasikan analisis CVP dalam perencanaan strategis dan pengambilan keputusan bagi perusahaan teknologi. Meskipun demikian, sebagian responden menghadapi tantangan dalam implementasi analisis CVP, seperti kesulitan dalam memisahkan biaya tetap dan biaya variabel secara akurat, keterbatasan data historis dan proyeksi, serta kurangnya pemahaman dan keahlian dari tim manajemen. Berdasarkan temuan penelitian, start-up technopreneur disarankan untuk mengintegrasikan analisis CVP secara lebih efektif dalam proses perencanaan strategisnya dengan meningkatkan pemahaman tim manajemen, mengembangkan sistem pencatatan biaya yang akurat, dan memanfaatkan alat-alat analisis CVP yang tersedia.
Pemberdayaan Kewirausahaan Generasi Muda Melalui Pembangunan Usaha Rintisan di Kabupaten Sukoharjo: Inisiasi Kegiatan Workshop di SMK PGRI Sukoharjo Sudalyo, Ramadhian Agus Triono; Prasetyaningrum, Nurita Elfani; Nugrohotomo, Gesang Kristianto
Society : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 5 No. 2 (2025): Vol.5 No.2, April 2025
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/society.v5i2.839

Abstract

In the era of globalization and technological advancements, young generations face increasingly complex economic challenges. Entrepreneurial skills have become essential to prepare them for a competitive future while also contributing to local economic development. This community service program aims to enhance entrepreneurial empowerment among the youth in Sukoharjo Regency through the development of start-up businesses. One of the initiatives undertaken is organizing a workshop at SMK PGRI Sukoharjo, attended by 21 twelfth-grade students. The training covers various aspects of entrepreneurship, including digital marketing, branding, product and service innovation, financial management, as well as legal and regulatory aspects of starting a business. This workshop involves three speakers from the Community Service Team of Universitas Surakarta, delivering comprehensive materials. Evaluation results show that 85% of participants found the materials provided highly relevant and beneficial for starting a business, and 90% of participants expressed readiness to apply the knowledge gained in independent business planning. The workshop also successfully increased participants' motivation to become entrepreneurs. Collaboration between universities and secondary education institutions provides students with access to knowledge and resources not readily available within the school environment. This initiative is projected to encourage participants to take concrete steps post-training, such as planning and developing start-up business ideas independently, and contributing to local economic development.
Pemanfaatan Teknologi E-Commerce Dalam Memperkuat Orientasi Kewirausahaan Dan Customer Relationship Management Terhadap Kinerja Umkm Di Surakarta Sudalyo, Ramadhian Agus Triono; Prasetyaningrum, Nurita Elfani; Kusanti, Jani
GEMA EKONOMI Vol 11 No 1 (2022): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Penelitian bertujuan untuk menganaisis pengaruh pemanfaatan teknologi e-commerce sebagai variabel pemoderasi dalam memperkuat pengaruh orientasi kewirausahaan dan Customer Relationship Management terhadap kinerja UMKM di Surakarta. Penelitian ini menggunakan sampel 127 UMKM di Surakarta yang telah memanfaatkan e-commerce. Metode penelitian adalah deskriptif kuantitatif. Teknik pengumpulan data menggunakan kuesioner tertutup. Teknik analisis data menggunakan analisis regresi linier berganda dan uji selisih mutlak. Hasil penelitian menunjukkan bahwa (1) Orientasi kewirausahaan tidak berpengaruh signifikan terhadap kinerja UMKM di Surakarta. (2) Customer Relationship Management berpengaruh signifikan terhadap kinerja UMKM di Surakarta. (3) Pemanfaatan teknologi e-commerce terbukti sebagai variabel moderating yang dapat memperkuat pengaruh orientasi kewirausahaan dan customer relationship management terhadap kinerja UMKM di Surakarta.
Radio Broadcasting Innovation Management, Digital Technology Enhances Excellence Radio Business Performance Elfani Prasetyaningrum, Nurita; Agus Triono Sudalyo, Ramadhian; Kusanti, Jani
GEMA EKONOMI Vol 12 No 1 (2023): GEMA EKONOMI
Publisher : Fakultas Ekonomi Universitas Gresik

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55129/https://doi.org/10.55129/.v12i4.2927

Abstract

Development is carried out by mapping based on the potential of each district. However, the potential of its natural resources has not been optimally explored for industrial opportunities due to the absence of supporting maintenance. The results show that most of the potential is in its natural resources. Market opportunities usually meet the interests of individuals, such as brokers who create the largest profit margins. On the other hand, the craft community collects very minimal profits. In fact, human resources have enormous potential but become a problem when there is no regeneration of the younger generation. In addition, corporate institutional factors are needed to increase the potential bargaining position of the d
Co-Authors Abda Abda Abdillah Baradja Adita Ayu Prawiyanti Agus Rianto Agus Rianto Anggoro, Yudho Arfian Hendro Arfian Hendro Priyono - Universitas Surakarta Baradja, Abdillah Candra Budi Susila, Candra Elfani Prasetyaningrum, Nurita Firma Latifah Galuh Ngreni Luberingtyas . Gesang Kristianto Nugrohotomo Gesang Kristianto Nugrohotomo Giyono Ida Ayu Putu Sri Widnyani Jani Kusanti Januar Ismadi Juni Trisnowati Mohammad Ali Nurdin Muchamad Arifin MUhamad Agus Suripto Muhamad Arief Wicaksono Muhammad Agus Muljanto Muhammad Taufik Rusydi Mukti, Bayu Nindya Amirulliani Nurdiansyah . Nurita Elfani Prasetyaningrum Nurita Elfani Prasetyaningrum Oktaviandre, Frido Prasetyaningrum, Nurita Elfani Purwoko, Agus Sarsiti . Sukoco Sukoco Taufiq Yuliana Setiawan . Tri Hastuti, Nuning Tri Irianto TJ Vonni Yunita Sari Wijayanto, Dony Rizki