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All Journal Jurnal Komunikasi Fokus Bisnis KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Warta Ikatan Sarjana Komunikasi Indonesia Management Studies and Entrepreneurship Journal (MSEJ) Educenter: Jurnal Ilmiah Pendidikan Riwayat: Educational Journal of History and Humanities Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi EDUCENTER JURNAL PENDIDIKAN Dialogia Iuridica
Muhamad Agung Dharmajaya
Mathla'ul Anwar University, Pandeglang, Indonesia
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Strategic Management of Higher Education: A Study on Increasing the Number of New Students at University X Dharmajaya, Muhamad Agung; Rachman, Nono Arief; Raharja, Arif Budi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.2116

Abstract

The increase in the number of new students is one indicator of the success of universities in facing increasingly fierce competition in higher education. This study aims to analyze the implementation of strategic management in an effort to increase the number of new students at University X. This study uses a qualitative approach with descriptive methods, where data is collected through interviews, observations, and documentation studies regarding the planning, implementation, and evaluation of new student admission strategies. The results show that University X implements various strategies, including digital and offline promotion and marketing, strengthening the branding of highly accredited study programs, improving the quality of lecturers and academic services, providing incentives and appreciation for students and the academic community, supporting Student Activity Units, routine monitoring, and data analysis based on tracer studies and registration data. The implementation of appropriate and sustainable strategies, including adjustments based on evaluations, has been proven to increase the attractiveness of institutions in the eyes of prospective students and support the increase in the number of new students. This study emphasizes the importance of implementing consistent, adaptive, and data-driven strategic management to maintain the sustainability and competitiveness of universities.
Strategic Management of Higher Education: A Study on Increasing the Number of New Students at University X Dharmajaya, Muhamad Agung; Rachman, Nono Arief; Raharja, Arif Budi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.2116

Abstract

The increase in the number of new students is one indicator of the success of universities in facing increasingly fierce competition in higher education. This study aims to analyze the implementation of strategic management in an effort to increase the number of new students at University X. This study uses a qualitative approach with descriptive methods, where data is collected through interviews, observations, and documentation studies regarding the planning, implementation, and evaluation of new student admission strategies. The results show that University X implements various strategies, including digital and offline promotion and marketing, strengthening the branding of highly accredited study programs, improving the quality of lecturers and academic services, providing incentives and appreciation for students and the academic community, supporting Student Activity Units, routine monitoring, and data analysis based on tracer studies and registration data. The implementation of appropriate and sustainable strategies, including adjustments based on evaluations, has been proven to increase the attractiveness of institutions in the eyes of prospective students and support the increase in the number of new students. This study emphasizes the importance of implementing consistent, adaptive, and data-driven strategic management to maintain the sustainability and competitiveness of universities.
Implementation of Green Marketing in Digital Marketing Management Muhamad Agung Dharmajaya; Eva Sutihat; Diba Anggraini Aris
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10190

Abstract

The development of digital technology is encouraging companies to adopt marketing strategies that are not solely profit-oriented but also consider environmental sustainability. One emerging approach is green marketing, integrated into digital marketing management. This study aims to analyze the implementation of green marketing in digital marketing management and identify strategies, challenges, and their impact on brand image and consumer trust. The research method used was a qualitative approach with descriptive methods. The results show that the implementation of green marketing in digital marketing management has a positive impact on brand image formation and increased consumer trust. The implementation of a digital marketing strategy that integrates environmentally friendly products, sustainable pricing, green distribution, and educational content-based promotions can increase consumer awareness of the value of sustainability. However, the effectiveness of green marketing implementation is still affected by several obstacles, such as high costs, the risk of greenwashing, and differences in consumer awareness of environmental issues. Therefore, a consistent, transparent, and integrated strategy is needed for optimal implementation of green marketing in digital marketing.
URGENSI PERAN DAN FUNGSI PERBANKAN DALAM MENINGKATKAN USAHA, MIKRO, KECIL DAN MENENGAH DI INDONESIA agung dharmajaya
Dialogia Iuridica Vol. 10 No. 1 (2018): Volume 10 Nomor 1 November 2018
Publisher : Faculty of Law, Maranatha Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/di.v10i1.1059

Abstract

Abstrak Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan stimulan perekonomian pada negara berkembang, khususnya pada saat krisis ekonomi. UMKM memegang peranan penting dalam meningkatkan kegiatan ekonomi masyarakat. Pada konteks tersebut, maka dukungan terhadap UMKM khususnya dalam pembiayaan oleh perbankan menjadi hal yang sangat krusial sebagai usaha meningkatan UMKM di Indonesia.Tujuan penelitian ini yaitu untuk mengetahui peran dan fungsi apa saja yang telah dilakukan perbankan dalam meningkatkan UMKM di Indonesia. Adapun penelitian ini menggunakan data kualitatif dengan pendekatan deskriptif analitis.Kontribusi Perbankan dalam meningkatkan UMKM telah menjadi fokus bersama antara sektor pemerintah, perbankan dan pelaku UMKM. Berbagai regulasi dalam rangka mendukung penyaluran pembiayaan kepada UMKM dipermudah melalui perbantuan kebijakan Bank Sentral terhadap perbankan. Hal yang menjadi persoalan yaitu terkait peran dan fungsi perbankan terhadap UMKM dalam memenuhi tanggung jawabnya, khususnya kaitan penyaluran kredit dalam operasionalisasi UMKM. Persoalan yang terjadi yaitu ketika NPL yang masih di atas 3% menjadikan Perbankan berhati-hati dalam pemberian kredit pada UMKM. Pada konteks tersebut penelitian ini menemukan pentingnya sinergiritas antara seluruh pelaku dalam rangka mengoptimalkan peran dan fungsi perbankan dalam rangka meningkatkan kualtias dan kuantitas UMKM di Indonesia. Kata Kunci: Kredit, UMKM dan Perbankan
Co-Authors Abdurrohman, Haidar Asep Setiawan Diba Anggraini Aris Ekanto, Joko Eva Sutihat Fajri Syahiddinillah Harmonis Harmono Hassanain Haykal Kaukab, M. Elfan Kemal Taufiq M. Elfan Kaukab Minangkabawi, Harmonis Muhamad Isnan Nur Ikhwan Nani Nurani Muksin Nono Arief Rachman Raharja, Arif Budi Seftiadi, Yosep Setiawan, Ronni Cahyo Wan Noor Hazlina Wan Jusoh Wan Noor Hazlina Wan Jusoh, Wan Noor Hazlina Wan Yosep Seftiadi Zaharuddin Zaharuddin, Zaharuddin