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Strategic Management of Higher Education: A Study on Increasing the Number of New Students at University X Dharmajaya, Muhamad Agung; Rachman, Nono Arief; Raharja, Arif Budi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.2116

The increase in the number of new students is one indicator of the success of universities in facing increasingly fierce competition in higher education. This study aims to analyze the implementation of strategic management in an effort to increase the number of new students at University X. This study uses a qualitative approach with descriptive methods, where data is collected through interviews, observations, and documentation studies regarding the planning, implementation, and evaluation of new student admission strategies. The results show that University X implements various strategies, including digital and offline promotion and marketing, strengthening the branding of highly accredited study programs, improving the quality of lecturers and academic services, providing incentives and appreciation for students and the academic community, supporting Student Activity Units, routine monitoring, and data analysis based on tracer studies and registration data. The implementation of appropriate and sustainable strategies, including adjustments based on evaluations, has been proven to increase the attractiveness of institutions in the eyes of prospective students and support the increase in the number of new students. This study emphasizes the importance of implementing consistent, adaptive, and data-driven strategic management to maintain the sustainability and competitiveness of universities.

CONSUMER AUTONOMY AND ALGORITHMIC CONTROL: NETFLIX AS A DIGITAL BROADCASTING ALTERNATIVE IN THE GLOBAL MARKETPLACE Dharmajaya, Muhamad Agung; Swarnawati, Aminah
AKSELERASI: Jurnal Ilmiah Nasional Vol 8 No 1 (2026): AKSELERASI: JURNAL ILMIAH NASIONAL
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jin.v8i1.1528

This study explores the tension between consumer freedom and control. algorithmic use of the Netflix streaming platform. The research employs a literature review methodology, using sources from Google Scholar to investigate the impact of recommendation algorithms on user autonomy and content consumption patterns. Specifically, it focuses on Netflix's collaborative filtering algorithms, binge-watching phenomena, and the tension between consumer freedom and platform-driven content selection. Findings reveal that while Netflix promotes personalized recommendations, these algorithms often lead to repetitive consumption patterns and reinforce specific cultural perspectives. Furthermore, the platform's business model, emphasizing user retention and engagement through continuous consumption, fosters behavioral dependencies like binge-watching. The study highlights that although Netflix offers mechanisms for content personalization, such as “Play Something Else,” these tools subtly shift control to the algorithm, reducing consumer autonomy. Conclusions suggest that Netflix's use of algorithmic control reflects broader trends in digital media consumption, where the promise of user freedom is moderated by the platform's operational logic, prioritizing engagement and profit. These findings underscore the need for critical awareness of how algorithmic systems influence consumption and the balance between consumer freedom and algorithmic governance in streaming services.

The Influence of Image Differentiation Strategy and Innovation Product to Competitive Advantage Creative Industries in Cimahi City Dharmajaya, Muhammad Agung
International Journal of Science and Society Vol 7 No 4 (2025): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v7i4.1601

The creative industry plays a strategic role in driving economic growth in the region, particularly in Cimahi City, known as one of the centers of creative industry development in West Java. Facing increasingly fierce competition, creative industry players strive to improve or maintain sustainable competitive advantage. This study aims to analyze the influence of image differentiation strategies and product innovation on the competitive advantage of the creative industry in Cimahi City. The research method used is a quantitative method with a descriptive and verified approach. Data were obtained through distributing questionnaires to creative industry players in Cimahi City. The data analysis technique used multiple linear regression analysis to test the partial and simultaneous effects between variables. The results show that image differentiation strategies have a positive and significant influence on competitive advantage, product innovation also has a positive and significant influence on competitive advantage, and simultaneously image differentiation strategies and product innovation have a significant influence on the competitive advantage of the creative industry in Cimahi City. These findings indicate that strengthening a unique image and sustainable product innovation are important factors in increasing the competitiveness of the creative industry.

Strategic Management of Higher Education: A Study on Increasing the Number of New Students at University X Dharmajaya, Muhamad Agung; Rachman, Nono Arief; Raharja, Arif Budi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.2116

The increase in the number of new students is one indicator of the success of universities in facing increasingly fierce competition in higher education. This study aims to analyze the implementation of strategic management in an effort to increase the number of new students at University X. This study uses a qualitative approach with descriptive methods, where data is collected through interviews, observations, and documentation studies regarding the planning, implementation, and evaluation of new student admission strategies. The results show that University X implements various strategies, including digital and offline promotion and marketing, strengthening the branding of highly accredited study programs, improving the quality of lecturers and academic services, providing incentives and appreciation for students and the academic community, supporting Student Activity Units, routine monitoring, and data analysis based on tracer studies and registration data. The implementation of appropriate and sustainable strategies, including adjustments based on evaluations, has been proven to increase the attractiveness of institutions in the eyes of prospective students and support the increase in the number of new students. This study emphasizes the importance of implementing consistent, adaptive, and data-driven strategic management to maintain the sustainability and competitiveness of universities.

Strategic Management Model as a Driver of Creative Industry Performance and Innovation Muhamad Agung Dharmajaya
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 8 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The creative industry plays a strategic role in driving economic growth and creating added value based on creativity and innovation. However, uncertain market dynamics, the development of digital technology, and high levels of competition require creative industry players to implement adaptive and sustainable strategic management. This study aims to analyze strategic management models as drivers of creative industry performance and innovation, and to identify challenges faced in their implementation. This study used a qualitative approach with descriptive methods, through the collection of primary and secondary data. Primary data were obtained through in-depth interviews with creative industry players, while secondary data came from government policy documents, creative industry reports, and related literature. Data analysis was conducted qualitatively through data reduction, data presentation, and conclusion drawing. The results indicate that a strategic management model encompassing the stages of performance, programming, design, implementation, and marketing plays a crucial role in integrating creative ideas into sustainable economic value. Furthermore, the implementation of Digital Business Model Innovation, Blue Ocean Strategy, ecosystem strengthening, and Intellectual Property Rights protection have been shown to support improved creative industry performance and innovation. However, this study also identified various challenges, such as limited human resource capacity, access to technology and data, weak IPR protection, and market uncertainty. This research is expected to provide theoretical contributions to the development of strategic management studies in the creative industry and serve as a practical reference for business actors and policymakers in formulating strategies for developing a competitive and sustainable creative industry.

Media Framing and Public Interpretation: A Case Study of News Coverage of the Relocation and Development of the Indonesian Capital Muhamad Agung Dharmajaya; Asep Setiawan
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 01 (2026): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID), January 2026
Publisher : Sean Institute

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Mass media has a role in providing various information to the wider community. Currently, mass media information delivery can be done anytime and anywhere. However, the framing used by news presenters is important in conveying the news because a piece of news will have an influence on public perception, including in the distribution of news regarding transmissions and broadcasts of the National Capital, which is currently a hot topic. The aim of this research is to determine framing analysis in news coverage and its influence on public perceptions on the issue of moving and developing the nation's capital. This research will use a qualitative approach with a focus on framing analysis in news coverage related to the issue of movement and development of the Indonesian capital city. The research results showed that framing in news coverage of the sustainability of the transfer and development of the nation's capital had an influence on public perception. The mass media can choose points of view, language and narratives that shape perceptions of candidates, parties and the process of desire and transmission of the National Capital. So it is important to understand how the media presents important news because it influences people's perceptions of the activities desired and the ongoing relocation of the National Capital.

Human Resource-Oriented Strategic Management to Improve Organizational Competitiveness Muhamad Agung Dharmajaya
Jurnal Ekonomi Vol. 14 No. 04 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Increasingly complex organizational competition demands the implementation of management strategies that focus not only on operational aspects but also on strategic human resource (HR) management. HR is a crucial asset that determines organizational performance and competitiveness. This study aims to analyze the application of HR-based strategic management in enhancing organizational competitiveness, with a focus on recruitment and selection practices, training and development, performance management, compensation and rewards, employee welfare, innovation, and work flexibility. This study used a qualitative approach with descriptive methods. Data were obtained through in-depth interviews with key informants, observations of organizational activities, and documentation studies related to HR policies. Data analysis was conducted using descriptive qualitative methods through the stages of data reduction, data presentation, and conclusion drawing, using source triangulation to enhance data validity. The results indicate that effective HR-oriented strategic management, including strategic alignment, skills development, performance management, fair compensation and reward systems, and attention to employee welfare, can increase employee motivation, engagement, and productivity. A work environment that supports innovation, flexibility, and continuous learning also plays a crucial role in strengthening organizational competitiveness.

Implementation of Green Marketing in Digital Marketing Management Muhamad Agung Dharmajaya; Eva Sutihat; Diba Anggraini Aris
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10190

The development of digital technology is encouraging companies to adopt marketing strategies that are not solely profit-oriented but also consider environmental sustainability. One emerging approach is green marketing, integrated into digital marketing management. This study aims to analyze the implementation of green marketing in digital marketing management and identify strategies, challenges, and their impact on brand image and consumer trust. The research method used was a qualitative approach with descriptive methods. The results show that the implementation of green marketing in digital marketing management has a positive impact on brand image formation and increased consumer trust. The implementation of a digital marketing strategy that integrates environmentally friendly products, sustainable pricing, green distribution, and educational content-based promotions can increase consumer awareness of the value of sustainability. However, the effectiveness of green marketing implementation is still affected by several obstacles, such as high costs, the risk of greenwashing, and differences in consumer awareness of environmental issues. Therefore, a consistent, transparent, and integrated strategy is needed for optimal implementation of green marketing in digital marketing.

Influence Capability Dynamic Capabilities and Strategic Agility to Superiority Competing in the Manufacturing Industry Agung Dharmajaya, Muhammad
Journal of Management Vol. 5 No. 1 (2026): January - June
Publisher : Yayasan Pendidikan Belajar Berdikari

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The manufacturing industries were met with an environment constantly changing and dynamic, characterized by disruptive advances in technology, customer preferences that shifted physically and an international competitive field marked by rigorous standards. From these aspects of reality, have established the fact that it is necessary not only for a firm but also the whole society to upgrade themselves and their competitive edge. The aim of this research is to provide a detailed analysis of how dynamic capabilities and strategic flexibility affect manufacturing enterprises move forward from a superior position. Both these themes will be examined in the work one by one and also together. The methodology adopted in this research was quantitative and involved the use of questionnaires to collect relevant data. The data for this study was gathered carefully by means of a questionnaire survey of people meeting certain requirements set for our purpose. The data was analyzed using multiple linear regression techniques to test each variable's influence in turn alone and together as well. The results of study showed that dynamic capabilities have a positive and significant effect on competitive superiority. What this shows is that a company in identifying opportunities, making use of those opportunities and transforming its own resources, the degree to which it is doing this will determine the quality of its competitive strength. Strategic agility was also found to have a statistically significant positive impact on competitive superiority. This means that the company's ability to make rapid adjustments of movement or attitude in order to meet changes in the market strengthens its competitive position. When taken together, both dynamic capabilities and strategic agility have a significant impact on competitive superiority. In conclusion, the integration of organizational capacityfor enhancement and strategic flexibility will be a decisive factor in maintaining the leading position over time. This study has profound practical implications, pointing out the need for manufacturing enterprises to strengthen their adaptive and responsive strategies in order to find a suitable way out of the increasingly complex, ever changing competitive environment in which they operate.

Komunikasi Politik dalam Lanskap Digital: Inovasi hingga Disinformasi Berita Politik Dharmajaya, Muhamad Agung; Harmonis
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 8 No. 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.315

Kemajuan teknologi digital telah mentransformasi komunikasi politik secara mendasar, memberikan peluang untuk inovasi dalam penyampaian pesan dan keterlibatan masyarakat. Namun, era digital juga menghadirkan tantangan serius, terutama disinformasi yang dapat merusak proses demokrasi. Penelitian ini bertujuan untuk mengeksplorasi inovasi yang muncul dalam komunikasi politik digital dan mengidentifikasi tantangan yang diakibatkan oleh penyebaran disinformasi. Dengan pendekatan kualitatif berbasis analisis data sekunder, penelitian ini mengungkap bahwa platform digital mampu memperluas akses informasi politik dan memperkuat partisipasi masyarakat, tetapi juga meningkatkan risiko manipulasi informasi. Artikel ini menawarkan rekomendasi strategis bagi aktor politik dan masyarakat untuk memaksimalkan manfaat teknologi digital sambil meminimalkan dampak negatif disinformasi.

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