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Strategic Management of Higher Education: A Study on Increasing the Number of New Students at University X Dharmajaya, Muhamad Agung; Rachman, Nono Arief; Raharja, Arif Budi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.2116

The increase in the number of new students is one indicator of the success of universities in facing increasingly fierce competition in higher education. This study aims to analyze the implementation of strategic management in an effort to increase the number of new students at University X. This study uses a qualitative approach with descriptive methods, where data is collected through interviews, observations, and documentation studies regarding the planning, implementation, and evaluation of new student admission strategies. The results show that University X implements various strategies, including digital and offline promotion and marketing, strengthening the branding of highly accredited study programs, improving the quality of lecturers and academic services, providing incentives and appreciation for students and the academic community, supporting Student Activity Units, routine monitoring, and data analysis based on tracer studies and registration data. The implementation of appropriate and sustainable strategies, including adjustments based on evaluations, has been proven to increase the attractiveness of institutions in the eyes of prospective students and support the increase in the number of new students. This study emphasizes the importance of implementing consistent, adaptive, and data-driven strategic management to maintain the sustainability and competitiveness of universities.

Strategic Management of Higher Education: A Study on Increasing the Number of New Students at University X Dharmajaya, Muhamad Agung; Rachman, Nono Arief; Raharja, Arif Budi
Educenter : Jurnal Ilmiah Pendidikan Vol. 4 No. 1 (2025): Educenter: Jurnal Ilmiah Pendidikan
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/educenter.v4i1.2116

The increase in the number of new students is one indicator of the success of universities in facing increasingly fierce competition in higher education. This study aims to analyze the implementation of strategic management in an effort to increase the number of new students at University X. This study uses a qualitative approach with descriptive methods, where data is collected through interviews, observations, and documentation studies regarding the planning, implementation, and evaluation of new student admission strategies. The results show that University X implements various strategies, including digital and offline promotion and marketing, strengthening the branding of highly accredited study programs, improving the quality of lecturers and academic services, providing incentives and appreciation for students and the academic community, supporting Student Activity Units, routine monitoring, and data analysis based on tracer studies and registration data. The implementation of appropriate and sustainable strategies, including adjustments based on evaluations, has been proven to increase the attractiveness of institutions in the eyes of prospective students and support the increase in the number of new students. This study emphasizes the importance of implementing consistent, adaptive, and data-driven strategic management to maintain the sustainability and competitiveness of universities.

Implementation of Green Marketing in Digital Marketing Management Muhamad Agung Dharmajaya; Eva Sutihat; Diba Anggraini Aris
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10190

The development of digital technology is encouraging companies to adopt marketing strategies that are not solely profit-oriented but also consider environmental sustainability. One emerging approach is green marketing, integrated into digital marketing management. This study aims to analyze the implementation of green marketing in digital marketing management and identify strategies, challenges, and their impact on brand image and consumer trust. The research method used was a qualitative approach with descriptive methods. The results show that the implementation of green marketing in digital marketing management has a positive impact on brand image formation and increased consumer trust. The implementation of a digital marketing strategy that integrates environmentally friendly products, sustainable pricing, green distribution, and educational content-based promotions can increase consumer awareness of the value of sustainability. However, the effectiveness of green marketing implementation is still affected by several obstacles, such as high costs, the risk of greenwashing, and differences in consumer awareness of environmental issues. Therefore, a consistent, transparent, and integrated strategy is needed for optimal implementation of green marketing in digital marketing.

URGENSI PERAN DAN FUNGSI PERBANKAN DALAM MENINGKATKAN USAHA, MIKRO, KECIL DAN MENENGAH DI INDONESIA agung dharmajaya
Dialogia Iuridica Vol. 10 No. 1 (2018): Volume 10 Nomor 1 November 2018
Publisher : Faculty of Law, Maranatha Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/di.v10i1.1059

AbstrakÂ Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan stimulan perekonomian pada negara berkembang, khususnya pada saat krisis ekonomi. UMKM memegang peranan penting dalam meningkatkan kegiatan ekonomi masyarakat. Pada konteks tersebut, maka dukungan terhadap UMKM khususnya dalam pembiayaan oleh perbankan menjadi hal yang sangat krusial sebagai usaha meningkatan UMKM di Indonesia.Tujuan penelitian ini yaitu untuk mengetahui peran dan fungsi apa saja yang telah dilakukan perbankan dalam meningkatkan UMKM di Indonesia. Adapun penelitian ini menggunakan data kualitatif dengan pendekatan deskriptif analitis.Kontribusi Perbankan dalam meningkatkan UMKM telah menjadi fokus bersama antara sektor pemerintah, perbankan dan pelaku UMKM. Berbagai regulasi dalam rangka mendukung penyaluran pembiayaan kepada UMKM dipermudah melalui perbantuan kebijakan Bank Sentral terhadap perbankan. Hal yang menjadi persoalan yaitu terkait peran dan fungsi perbankan terhadap UMKM dalam memenuhi tanggung jawabnya, khususnya kaitan penyaluran kredit dalam operasionalisasi UMKM. Persoalan yang terjadi yaitu ketika NPL yang masih di atas 3% menjadikan Perbankan berhati-hati dalam pemberian kredit pada UMKM. Pada konteks tersebut penelitian ini menemukan pentingnya sinergiritas antara seluruh pelaku dalam rangka mengoptimalkan peran dan fungsi perbankan dalam rangka meningkatkan kualtias dan kuantitas UMKM di Indonesia.Â Kata Kunci: Kredit, UMKM dan Perbankan

POST-GRUNIGIAN POLITICAL COMMUNICATION OF FEMALE DPD MEMBERS WITHOUT POLITICAL FAMILY BACKGROUND M. Elfan Kaukab; Muhamad Agung Dharmajaya; Aminah Aminah
Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Vol. 13 No. 2 (2026): Mei
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian Masyarakat (LP3M) UNSIQ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32699/87w4t328

Flooding in rural areas remains a complex and ongoing environmental issue, particularly in regions where rivers flow through residential settlements. The decline in river function caused by sedimentation, channel narrowing, and the accumulation of domestic waste has become one of the main factors contributing to flooding. Bojong Loa Village, Cisoka District, Tangerang Regency, experiences these conditions due to low public awareness of environmental management and the lack of an integrated waste management system. This study aims to analyze the implementation of community empowerment programs in environmental management and river normalization as flood prevention efforts. The research employed a descriptive qualitative method with a participatory approach through field observations, environmental education, active community involvement, and post-activity evaluation. The results indicate that river normalization activities improved water flow capacity and reduced the potential for inundation, while environmental education programs contributed to changes in community behavior regarding waste management. This study concludes that collaborative and sustainable community empowerment is effective in improving environmental quality and reducing flood risk in rural areas.

Crisis Communication of the Prosperous Justice Party in the 2024 Jakarta Gubernatorial Election Muhamad Agung Dharmajaya; Aminah Swamawati
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 11 No. 1 (2026): June 2026 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wtfp0h97

Partai Keadilan Sejahtera (PKS) faces crucial challenges in managing political communication crises arising from the dynamics of gubernatorial candidacy. The purpose of this study is to analyze the crisis communication strategies of PKS during the 2024 Jakarta gubernatorial election. This study employs a descriptive method with a qualitative approach. The findings indicate that PKS encountered significant challenges in managing public perceptions regarding its responsibility in various issues surrounding the 2024 Jakarta gubernatorial nomination. The level of perceived responsibility among the public is influenced by the source of the crisis and the party's initial response, while previous crisis history also shapes public perception. PKS's relationship with its urban Muslim supporter base serves as an important social capital, although communication challenges with other groups remain. In response to the crisis, PKS implemented denial, diminish, and rebuild strategies, with the rebuild strategy emerging as the key to reputation recovery through direct communication, the nomination of candidates with integrity, and the implementation of concrete programs. The combination of effective crisis situation management and well-applied response strategies has enabled PKS to maintain political stability and enhance public trust.

A CRITICAL PERSPECTIVE ON POLITICAL COMMUNICATION MANAGEMENT IN INDONESIAN DEMOCRACY IN THE 2024 PRESIDENTIAL ELECTION Muhamad Agung Dharmajaya
PAPATUNG: Jurnal Ilmu Administrasi Publik, Pemerintahan dan Politik Vol 9 No 1 (2026): PAPATUNG Volume 9 Nomor 1 Tahun 2026
Publisher : GoAcademica Research dan Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/japp.v9i1.1529

Political communication is an important element in the democratic process, especially in the Presidential Election (Pilpres). However, political communication practices in Indonesia are often characterized by various problems. This research aims to analyze the political communication management used by presidential candidates and their campaign teams in the 2024 presidential election. This research uses qualitative research methods. The data collection technique in this research is literature study. The data that has been collected is then analyzed in three stages, namely data reduction, data presentation and drawing conclusions. The research results show that in the 2024 presidential election, presidential candidates and their campaign teams used various political communication management strategies to influence public opinion and win the election. They utilize mass media, social media, and campaign events with voters to spread campaign messages and build a positive image. Personal branding techniques and story narratives are used to create emotional closeness with voters and strengthen the candidate's political identity. In addition, candidates also use influencers and influential supporters to increase the candidate's visibility and popularity. All these efforts are designed to win public support and ensure victory in the presidential election.

Geopolitical Disruption and Supply Chain Resilience: The Impact of the Iran–US–Israel Conflict on Indonesia's Plastic Naphtha Crisis Muhamad Agung Dharmajaya; Eva Sutihat; Nono Arief Rachman; Masitoh Masitoh
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 2 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i2.335

Background: The escalation of armed conflict between Iran, the United States, and Israel since February 2026 has triggered massive disruptions in global supply chains, acutely manifesting in a naphtha crisis, the primary raw material for the plastic packaging industry. As a country that imports approximately 60–70% of its naphtha requirements from the Middle East, Indonesia faces extreme price volatility and supply uncertainty that threatens national manufacturing stability. Objective: This study aims to analyze the impact of such geopolitical disruptions on the supply chain resilience of the plastic packaging industry in Indonesia, focusing on crisis transmission through the naphtha supply route. Methods: The research methodology employed a qualitative case study approach through document analysis, in-depth interviews with industry stakeholders, and a comprehensive literature review. Results: Key findings indicate that companies implementing dynamic capabilities, specifically in the aspects of sensing, seizing, and reconfiguring, have demonstrated stronger and more adaptive mitigation responses compared to companies relying on a single sourcing strategy. The discussion highlights that operational flexibility and supplier diversification are critical determinants in maintaining production continuity. Conclusion: This study highlights the importance of developing an adaptive geopolitical supply chain resilience framework for manufacturing industries in developing countries that have a high dependency on imported energy commodities.

Intellectual Property Rights Protection in the Digital Economy Muhamad Agung Dharmajaya
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 3 No. 01 (2024): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI), November 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The rapid development of information technology has transformed the global business landscape into the digital economy era. However, this phenomenon has also brought massive threats to the protection of Intellectual Property Rights (IPR) through various new modes of cyber violations. This study aims to analyze the effectiveness of positive legal regulations in protecting IPR in the digital ecosystem and identify multidimensional obstacles to its enforcement. The research method used is normative juridical with a statutory and conceptual approach through qualitative secondary data analysis. The results indicate that current positive legal regulations are ineffective due to the rigid nature of conventional law and the lag behind the rapid pace of digital technological innovation, thus creating a legal vacuum (rechtvacuum), especially in regulating the generative Artificial Intelligence (AI) ecosystem and the responsibility of digital platforms. Law enforcement in cyberspace is also hampered by structural barriers in the form of cross-border jurisdictional conflicts, technical barriers in the form of manipulation of electronic evidence and the anonymity of perpetrators, and cultural barriers in the form of low public legal awareness that is permissive towards digital piracy. This study concludes that regulatory reforms are needed that adhere to technology-neutral legislation, integrated with cutting-edge technological solutions such as blockchain and smart contracts to automate copyright and royalty tracking, and supported by strengthened international legal diplomacy and digital literacy education to create a safe digital economy ecosystem for innovators

ANALYSIS OF CUSTOMER PROTECTION IN BANKING CREDIT AGREEMENTS IN INDONESIA Muhamad Agung Dharmajaya
INFOKUM Vol. 8 No. 1, Desembe (2019): Data Mining,Image Processing and artificial intelligence
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/infokum.v8i1, Desembe.3100

This study aims to analyze the forms of legal protection for customers (debtors) in bank credit agreements in Indonesia, as well as the obstacles encountered in their implementation. Credit agreements often take the form of standard contracts, which tend to place customers in a weaker bargaining position compared to banks. This study uses a normative method with a statutory and conceptual approach, analyzing the legal principles of agreements and regulations related to consumer protection in financial services. Customer-debtor protection is divided into preventive protection through restrictions on bank freedom of movement based on Article 18 of the Consumer Protection Law and the Financial Services Authority (OJK) transparency regulations, which threaten to render exoneration clauses null and void (van rechtswege nietig). Repressive protection is available through lawsuits for Unlawful Acts or Abuse of Circumstances (misbruik van omstandigheden) in court, as well as non-litigation channels through the Alternative Dispute Resolution Agency for the Financial Services Sector (LAPS SJK). However, the OJK's supervisory function is considered ineffective in practice due to its reactive, complaint-based nature, limited supervisory human resources, high information asymmetry, and lenient administrative sanctions that have not yet provided a deterrent effect for the banking industry. Conclusion: While legal instruments for customer protection are well-structured, enforcement of the principle of contractual balance remains weak in practice. The OJK needs to transform its supervisory system into a digital-proactive one, utilizing artificial intelligence-based supervisory technology (SupTech) (AI Contract Review) to screen draft bank contracts en masse and strengthen sanctions in the form of product license suspensions for banks that violate this principle.

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