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All Journal Jurnas Nasional Teknologi dan Sistem Informasi Catharsis Ultimart: Jurnal Komunikasi Visual Metafora: Education, Social Sciences and Humanities Journal Jurnal SASAK : Desain Visual dan Komunikasi Jurnal Bisnis Indonesia JURNAL KOMUNIKASI DAN BISNIS Prosiding Seminar Nasional Pengabdian Kepada Masyarakat GIAT: Teknologi untuk Masyarakat Jurnal Multidisiplin West Science
Trias Widha Andari
Universitas Nahdlatul Ulama Sidoarjo
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Konstruksi Sosial Teknologi Media Baru pada Profesi Desainer Grafis Kelompok Digital Native Utami, Athika Dwi Wiji; Trias Widha Andari
Metafora: Education, Social Sciences and Humanities Journal Vol. 9 No. 1 (2025): Social Academic
Publisher : Fakultas Ilmu Sosial dan Politik, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/metafora.v9n1.p28-45

Abstract

This research examines how the social construction process occurs in the use of new media technology by the graphic designer profession. This technology study is in the context of social science, namely how the design profession interprets, responds, and adapts to the presence of technology that intersects with the profession. This research method is descriptive qualitative with selecting research informants using purposive sampling techniques. This research uses the perspective of a digital native graphic designer collected through observation and interviews. Technology exists to provide convenience for society, and society was also the first to create technology. Even though society seems to depend on technology, technology also depends on how society uses it. This is called a form of social construction of technology. Social construction also occurs in the use of technology by graphic designers which is a form of social process or social constructivism, the needs of the social environment which can influence the discovery of new technology, as well as technology that quickly adapts and continues to innovate. meet society's demands. Innovation from the social construction of technology in the design world produces two blades that return to society or the social environment, who will choose to use technology in what way and how. Designers determine what technology will be used, according to their needs. The four components of SCoT theory found in this research include Interpretive Flexibility, The Relevant Social Group, Closure & Stabilization, and The Wider Context.
Pengembangan Desain Kemasan Takoyaki Kowichi Sebagai Upaya Pemberdayaan UMKM untuk Meningkatkan Daya Saing Noviyanti, Ragil Noviyanti; Syahputra, Bryan; Andari, Trias Widha; Arif, Sonhaji; Satria, Putra Uji Deva; Utami, Athika Dwi Wiji; Akhya; Hartiningrum, Amalia
GIAT : Jurnal Teknologi untuk Masyarakat Vol. 4 No. 1 (2025): Mei 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/giat.v4i1.11087

Abstract

Takoyaki Kowichi menghadapi tantangan dalam meningkatkan daya tarik produk yang di jual di pasaran. Rasa produk yang lezat dan harga produk yang cukup terjangkau, ternyata tidak cukup menarik minat customer, jika tidak diimbangi dengan desain kemasan yang menarik dan fungsional. Oleh karena itu, pemilik usaha Takoyaki Kowichi berinisiatif untuk mengembangkan desain kemasan produk agar menarik customer dan mempunyai nilai jual yang tinggi. Penelitian ini bertujuan untuk mengembangkan desain kemasan Takoyaki Kowichi sebagai upaya meningkatkan daya saing produk di pasaran. Metode penelitian yang digunakan untuk menghasilkan produk dan keefektifan produk pada kemasan tersebut. Analisis visual pengembangan desain kemasan, seperti logo, tipografi, ilustrasi, foto produk, warna dan informasi produk. Hasil penelitian ini adalah desain baru kemasan Takoyaki Kowichi yang lebih estetik, menarik, dan kekinian. Peneliti juga mengembangkan mockup logo Takoyaki Kowichi di berbagai media seperti kaos, topi, mug, dsb.
Co-Authors Akhya Amalia Hartiningrum Arif, Sonhaji Arif, Sonhaji Athika Dwi Wiji Utami Hakkam, Nur Ahmad Irni Resmi Apriyanti Maulidan Bagus A. Rasyid Noviyanti, Ragil Noviyanti, Ragil Noviyanti, Ragil Noviyanti Putra Uji Deva Satrio Ramadhany Candra A.P. Renny Sari Dewi Rizky Noviasri Rizqi, Achmad Naufal Satria, Putra Uji Deva Satrio, Putra Uji Deva Satrio, Putra Uji Deva Sonhaji Arif Syahputra, Bryan Vega, Amarlia