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All Journal Journal of Artificial Intelligence and Digital Business International Journal of Business and Quality Research
Nuradi, Ahmad
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering

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Tinjauan Literatur: Tantangan Yuridis UMKM Digital dalam Menghadapi Praktik Predatory Pricing di E-Commerce Putri, Cory Kartika; Humulhaer, Siti; Agus, Andi Adri; Maulana, Wachid; Nuradi, Ahmad; Wibowo, Dian
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.6936

Abstract

Digitalisasi ekonomi melalui platform marketplace telah menjadi katalisator pertumbuhan bagi Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Namun, transisi ini memunculkan tantangan hukum baru yang mengancam keberlangsungan pelaku usaha kecil akibat ketimpangan posisi tawar dengan penyelenggara platform. Penelitian ini bertujuan untuk menganalisis urgensi perlindungan hukum bagi pelaku UMKM digital dalam menghadapi kontrak elektronik yang asimetris, praktik persaingan usaha tidak sehat, serta risiko pelanggaran Hak Kekayaan Intelektual (HKI). Metode penelitian yang digunakan adalah yuridis normatif dengan pendekatan kajian literatur (literature review). Data sekunder diperoleh dari berbagai regulasi hukum positif, jurnal ilmiah, dan dokumen kebijakan terkait dalam kurun waktu lima tahun terakhir. Hasil penelitian menunjukkan bahwa pelaku UMKM sering kali terjebak dalam kontrak baku yang mengandung klausul eksonerasi merugikan, serta menjadi korban praktik self-preferencing melalui algoritma platform yang tidak transparan. Selain itu, beban kepatuhan terhadap Undang-Undang Perlindungan Data Pribadi (UU PDP) dan regulasi perpajakan digital menambah kompleksitas operasional bagi pelaku usaha dengan sumber daya terbatas. Kesimpulan penelitian ini menekankan bahwa kerangka hukum saat ini belum sepenuhnya mampu memberikan perlindungan preventif dan represif yang memadai bagi UMKM sebagai mitra platform. Diperlukan adanya regulasi sektoral yang lebih spesifik untuk mengatur standar kemitraan digital yang adil, transparansi algoritma, serta insentif perlindungan HKI yang terintegrasi. Sinkronisasi kebijakan antara UU Cipta Kerja dan hukum persaingan usaha menjadi krusial untuk menciptakan lapangan permainan yang setara (level playing field) guna menjaga kedaulatan ekonomi nasional di era digital.
The Relationship Between Cybersecurity and Public Trust in Digital Services: A Literature Review Putri, Cory Kartika; Nuradi, Ahmad; Maulana, Wachid; Agus, Andi Adri; setyawan, agus eko; Zulfikar, Pandri
International Journal of Business and Quality Research Vol. 4 No. 02 (2026): International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i02.3391

Abstract

The rapid expansion of digital services has transformed how societies interact with public and private institutions. However, the increasing prevalence of cyber threats has raised concerns regarding data security and privacy, directly influencing public trust. This study aims to examine the relationship between cybersecurity and public trust in digital services through a systematic literature review. The findings indicate that cybersecurity effectiveness plays a critical role in shaping user confidence, particularly in contexts involving sensitive data such as digital payments and online banking. Perceived security, awareness of cyber risks, and institutional responses to cyber incidents significantly affect trust formation and retention. Moreover, trust is not solely dependent on technical security measures but also on transparency, communication, and governance frameworks. The study also highlights that cyber incidents can severely damage trust, requiring structured recovery mechanisms to rebuild confidence. Overall, the literature suggests a strong positive relationship between cybersecurity and public trust, where improved security infrastructure and user awareness enhance trust in digital platforms. This paper contributes to the growing discourse on digital governance by emphasizing the need for integrated cybersecurity strategies to sustain public trust in digital ecosystems. Keywords: cybersecurity, digital trust, public trust, digital services
Co-Authors Agus, Andi Adri Humulhaer, Siti Maulana, Wachid Putri, Cory Kartika setyawan, agus eko Wibowo, Dian Zulfikar, Pandri