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Febrianto, Gustaf Naufan
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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN KONSUMEN (PADA BOBER CAFE SURABAYA) Moch. Yehye Budi Laksono; Gustaf Naufan Febrianto
Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 14 No. 6 (2025): Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v14i6.10618

Abstract

Penelitian ini dilakukan di Bober Cafe Surabaya dengan tujuan menguji pengaruh Kualitas Produk, Kualitas Pelayanan, dan Persepsi Harga terhadap Kepuasan konsumen, baik secara simultan maupun parsial. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 100 konsumen Bober Cafe Surabaya. Analisis data dilakukan menggunakan software SPSS melalui metode Analisis Linear Berganda, Uji F, dan Uji T. Hasil uji validitas dan reliabilitas menunjukkan bahwa kuesioner yang digunakan dalam penelitian ini valid dan reliabel. Uji asumsi klasik menunjukkan bahwa data yang digunakan memenuhi asumsi regresi linear berganda. Sedangkan hasil uji-t dan uji-f menunjukkan Kualitas Produk, Kualitas Pelayanan, dan Persepsi Harga memiliki pengaruh signifikan baik secara parsial maupun simultan, terhadap Kepuasan konsumen di Bober Cafe Surabaya, karena memiliki Tingkat signifikansi dibawah 0,05. This study was conducted at Bober Cafe Surabaya with the aim of examining the influence of Product Quality, Service Quality, and Price Perception on Customer Satisfaction, both simultaneously and partially. The research employed a quantitative approach with data collected through questionnaires distributed to 100 customers of Bober Cafe Surabaya. Data analysis was performed using SPSS software through multiple linear regression analysis, F-test, and T-test methods. The results of the validity and reliability tests indicated that the questionnaire used in this study was valid and reliable. The classical assumption test showed that the data met the requirements for multiple linear regression analysis. Meanwhile, the results of the T-test and F-test revealed that Product Quality, Service Quality, and Price Perception have a significant influence, both partially and simultaneously, on Customer Satisfaction at Bober Cafe Surabaya, as indicated by a significance level below 0.05.
STRATEGI PERBANKAN DALAM IMPLEMENTASI GREEN ECONOMY Febrianto, Gustaf Naufan; Brahmayanti, Ida Ayu Sri
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 4 No. 2 (2024): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v4i2.88

Abstract

Indonesia has great potential to develop a green economy as a form of environmentally friendly and sustainable development. However, to achieve this goal, support from various parties is needed, including financial institutions such as banks. Although banks in Indonesia have introduced several products and services related to the green economy, the role of banks in encouraging the implementation of the green economy in Indonesia has not been optimal. One of the main obstacles is the lack of awareness and understanding of the green economy among the public and business people. In fact, banks as financial institutions can play an important role in increasing understanding and awareness of the green economy through targeted education programs and campaigns. Banks can also provide financial incentives for business people who implement environmentally friendly and sustainable business practices. The purpose of this study is to find out the Banking Strategy in encouraging the acceleration of the green economy towards economic recovery and multilateral problems. This research is a qualitative descriptive research that uses a type or approach of literature study. The results of this study reveal that in encouraging the implementation of the green economy or green economy, the banking sector has a strategic role, the green economy has a close relationship between economic growth and environmental responsibility that supports each other, In order to strengthen the role of banking in encouraging the acceleration of the implementation of the green economy in Indonesia, strategies that can be applied include strengthening government policies, developing regulations and banking practice standards that sustainability, increasing market demand, technological innovation and banking finance, as well as strengthening partnerships and collaborations with various stakeholders
IMPLEMENTASI STRATEGI VALUE CHAIN REENGINEERING UNTUK MEMPERKUAT RESILIENSI USAHA MIKRO PADA MICROSTOCK GOLDEN BITES Febrianto, Gustaf Naufan; Pristiana, Ulfi; Dutahatmaja, Angga; Brahmayanti, Ida Ayu Sri; Riyadi, Slamet
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 2 (2025): Batara Wisnu | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i2.423

Abstract

Micro-enterprises like Microstock Golden Bites face challenges in maintaining business sustainability due to low value chain efficiency. Increasing competitiveness through value chain optimization is crucial for strengthening business resilience amidst intense market competition.Objective Implementing a Value Chain Reengineering strategy to increase operational efficiency, strengthen competitiveness, and enhance the resilience of micro-enterprises through improvements to production, distribution, and marketing processes.
ANALISIS PENGARUH CUSTOMER EXPERIENCE, SERVICE QUALITY, DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN MASKAPAI CITILINK INDONESIA DI BANDAR UDARA INTERNASIONAL JUANDA – SURABAYA Ibrahim, Isfandi; Febrianto, Gustaf Naufan
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.422

Abstract

The objective of this study is to identify, analyze, and prove the influence of customer experience, service quality, and brand image on customer loyalty of Citilink Indonesia at Juanda International Airport – Surabaya. This research employs a descriptive quantitative approach. The study uses a random purposive sampling technique by collecting data from 112 Citilink customers at Juanda International Airport using a Likert-scale questionnaire, which was then processed using SPSS Version 30. The analytical method applied is multiple linear regression analysis, along with partial and simultaneous tests for hypothesis testing. The classical assumption tests used include the normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. The results of this study indicate that all variables have a positive and significant influence on customer loyalty, with Customer Experience (X1) being the most significant variable among the three, compared to Service Quality and Brand Image.
PENGARUH GOOD CORPORATE GOVERNANCE (GCG), PROFITABILITAS, DAN LIKUIDITAS TERHADAP KEPUTUSAN INVESTASI PADA PT BANK MANDIRI (PERSERO) TBK PERIODE 2020 – 2024 Nugraha, Garnetta Putri; Febrianto, Gustaf Naufan
Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Vol. 5 No. 3 (2025): Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/yud.v5i3.168

Abstract

This study aims to analyze the influence of good corporate governance (GCG), profitability, and liquidity on investment decisions of PT Bank Mandir (Persero) Tbk during the 2020–2024 period, both partially and simultaneously. The approach used in this study is quantitative, with the population being the annual financial statements of PT Bank Mandiri (Persero) Tbk for the 2020–2024 period officially available on the Indonesia Stock Exchange (IDX). Data sources were obtained from the websites www.idx.co.id and www.bankmandiri.co.id. Data analysis was performed using multiple linear regression using SPSS version 25 software, with a significance level set at 0.05. The research findings indicate that overall, Good Corporate Governance (X?), Profitability (X?), and Liquidity (X?) have a significant influence on Investment Decisions. For further research, it is recommended that the study period be expanded, considering that only two variables show a significant influence. In addition, it is necessary to consider other factors that may also influence investment decisions beyond the variables analyzed in this study.
Pengaruh Digital Marketing, Customer Experience, dan Service Quality terhadap Loyalitas Konsumen pada Bul Grill Resto All You Can Eat Cabang Taman Bungkul Surabaya Adristi, Dina Lira; Febrianto, Gustaf Naufan
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.4760

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Digital Marketing, Customer Experience, dan Service Quality terhadap Loyalitas Konsumen pada Bul Grill Resto All You Can Eat cabang Taman Bungkul Surabaya, baik secara parsial maupun simultan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif kausal. Data primer diperoleh melalui penyebaran kuesioner kepada 100 responden yang merupakan pelanggan Bul Grill. Analisis data dilakukan menggunakan regresi linier berganda melalui SPSS versi 25 dengan serangkaian uji statistik meliputi uji validitas, reliabilitas, uji asumsi klasik, uji t, uji F, dan koefisien determinasi (R²). Temuan penelitian ini menunjukkan bahwa peningkatan kualitas pelayanan memiliki kontribusi paling kuat dalam membentuk loyalitas pelanggan, sementara strategi pemasaran digital dan pengalaman pelanggan perlu dievaluasi lebih lanjut agar mampu mendukung pembentukan loyalitas secara optimal. Hasil penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi manajemen Bul Grill dalam merumuskan strategi pemasaran dan pelayanan yang lebih efektif. Selain itu, penelitian ini juga diharapkan dapat memberikan kontribusi akademis sebagai referensi bagi penelitian selanjutnya yang mengkaji faktor-faktor penentu loyalitas konsumen pada industri kuliner, khususnya restoran dengan konsep All You Can Eat. Penelitian ini menegaskan pentingnya pengelolaan kualitas layanan yang konsisten serta integrasi strategi pemasaran digital yang tepat sasaran guna menciptakan hubungan jangka panjang dengan konsumen. Dengan demikian, hasil penelitian ini dapat digunakan sebagai dasar pengambilan keputusan strategis dalam meningkatkan daya saing restoran di tengah persaingan industri kuliner yang semakin ketat.
Transformasi Kinerja UMKM: Pengaruh Workshop Kejelasan Job Description & Job Specification di Toko Sembako Safa Tan Evan Tandiyono; Gustaf Naufan Febrianto; Peartama Rayhan P U
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7902

Abstract

Ketidakjelasan peran dan tanggung jawab merupakan hambatan klasik yang sering menghambat pertumbuhan Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia. Artikel ini menelaah pengaruh pelaksanaan workshop penyusunan Job Description dan Job Specification terhadap kinerja karyawan di UMKM Toko Sembako Safa. Sebelum intervensi, Toko Sembako Safa menghadapi tantangan operasional berupa tumpang tindih tugas (overlapping), rendahnya akuntabilitas, dan inefisiensi alur kerja akibat budaya kerja "serabutan". Melalui metode pendampingan dan pelatihan intensif, manajemen dan karyawan dibekali pemahaman mengenai batasan tugas serta kualifikasi peran yang spesifik. Hasil observasi pasca-workshop menunjukkan adanya transformasi positif yang signifikan: terciptanya spesialisasi kerja, peningkatan kecepatan layanan pelanggan, serta penurunan tingkat stres karyawan akibat beban kerja yang lebih terukur. Studi ini menyimpulkan bahwa formalisasi struktur SDM melalui kejelasan deskripsi dan spesifikasi pekerjaan adalah elemen krusial dalam meningkatkan profesionalitas dan produktivitas UMKM.
KETERGANTUNGAN DIGITAL GENERASI ALPHA DALAM BERMAIN ROBLOX: PENGARUH, DAMPAK, DAN STRATEGI PENANGANANNYA Herra Diva Ramadhani; Putri Hasna' Imtinan; Renata Azalia Rahmad; Tan Evan Tandiyono; Gustaf Naufan Febrianto
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 3 No. 4 (2026): Agustus
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v3i4.11374

Abstract

Perkembangan teknologi digital yang pesat telah mengubah pola kehidupan Generasi Alpha yang tumbuh di era digital. Roblox, sebagai salah satu platform permainan daring terpopuler, tidak hanya berfungsi sebagai media hiburan tetapi juga sarana interaksi sosial dan kreativitas. Namun, penggunaan yang tidak terkontrol dapat memicu ketergantungan digital yang berdampak pada berbagai aspek kehidupan anak. Penelitian ini bertujuan mengkaji pengaruh dan dampak ketergantungan digital Generasi Alpha terhadap perilaku, prestasi belajar, dan interaksi sosial. Penelitian menggunakan pendekatan kualitatif dengan teknik observasi dan wawancara mendalam terhadap anak-anak usia sekolah dasar. Hasil penelitian menunjukkan bahwa penggunaan Roblox secara berlebihan berdampak positif pada kreativitas dan keterampilan digital, namun berdampak negatif berupa gangguan konsentrasi belajar, perilaku konsumtif, gangguan tidur, dan meningkatnya konflik dalam keluarga. Peran orang tua dan regulasi penggunaan teknologi menjadi kunci dalam mengurangi risiko ketergantungan digital pada Generasi Alpha
Peran Kepemimpinan Transformasional dalam Meningkatkan Employee Engagement Karyawan di Era Digital pada Perusahaan Retail Ranch Market Jaceline Sumargo; Lusy Rahmawati; Stevanus Giral Santoso; Tan Evan Tandiyono; Gustaf Naufan Febrianto
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 3 (2026): Juli: Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology has transformed the way organizations conduct business activities and manage human resources. These changes require organizations to have employees who are not only competent but also possess a high level of employee engagement to adapt effectively to the dynamic work environment. This study aims to analyze the role of transformational leadership in enhancing employee engagement among employees of Ranch Market in the digital era. Transformational leadership is regarded as a leadership style that inspires, motivates, and encourages employees to develop their potential through a clear vision, effective communication, and individualized consideration. This research employed a quantitative approach by collecting data through questionnaires distributed to Ranch Market employees. Data analysis was conducted to examine the relationship between transformational leadership dimensions and employee engagement, which includes vigor, dedication, and employee involvement in their work. The findings indicate that transformational leadership plays a positive and significant role in improving employee engagement. Leaders who are able to inspire, build trust, encourage innovation, and support employee development have been proven to strengthen employees’ attachment to the organization. Furthermore, transformational leadership fosters a supportive and adaptive work environment, enabling employees to respond effectively to technological changes and evolving work systems. The results suggest that the implementation of transformational leadership can serve as an effective strategy for organizations in addressing the challenges of the digital era while promoting productivity, employee commitment, and sustainable organizational performance. Therefore, transformational leadership remains a crucial factor in maintaining a highly engaged workforce and achieving long-term competitive advantage.
Pengalaman Generasi Z dalam Menggunakan Voucher Tiktok di Surabaya (Studi Kasus pada Subjek N01, N02, dan N03) Reyvanda Meila Masyithoh; Excelinda Putri Arta Lelana; Sonia Erza Putri Maharizqi; Adelia Kurnia Lestari; Tan Evan Tandiyono; Gustaf Naufan Febrianto
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.9709

Abstract

Perkembangan teknologi digital dan media sosial telah mendorong transformasi TikTok dari sekadar platform hiburan menjadi ekosistem social commerce yang berpengaruh dalam membentuk perilaku konsumen, terutama melalui penggunaan voucher digital pada produk makanan dan minuman. Penelitian ini bertujuan untuk mengeksplorasi pengalaman Generasi Z di Surabaya dalam memanfaatkan voucher TikTok serta memahami pengaruhnya terhadap minat beli dan keputusan pembelian. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif studi kasus. Data diperoleh melalui wawancara mendalam terhadap tiga informan perempuan Generasi Z yang aktif menggunakan TikTok dan berdomisili di wilayah Surabaya-Sidoarjo selama periode Maret hingga Juni 2026. Analisis dilakukan melalui proses pengkodean, kategorisasi, dan interpretasi tematik terhadap pengalaman informan. Hasil penelitian menunjukkan bahwa voucher TikTok berfungsi sebagai stimulus ekonomi dan psikologis yang kuat dalam meningkatkan minat beli, mendorong keputusan pembelian, serta memicu perilaku pembelian impulsif ketika informan terpapar konten promosi pada For You Page (FYP) dan live streaming. Selain memberikan manfaat berupa penghematan, kemudahan transaksi digital, serta kepuasan emosional, penggunaan voucher juga memunculkan dampak negatif berupa ketergantungan pada promo, ilusi penghematan, dan peningkatan frekuensi belanja yang tidak terencana. Temuan penelitian mengungkap adanya fenomena price victory standard, skeptisisme terhadap influencer, preferensi klaim voucher manual, solidaritas digital melalui penggunaan banyak akun, serta pemanfaatan aktivitas berburu voucher sebagai mood booster dan mekanisme pelarian dari kejenuhan kerja. Temuan ini memperkaya kajian perilaku konsumen digital kontemporer di Indonesia.
Co-Authors Adelia Kurnia Lestari Adristi, Dina Lira Anggraeni Anggraeni Ardhea Mareta Aini brahmayanti, Ida Ayu Sri Cholis Hidayati, Cholis Dita Yuda Trisnawati Diva Amalia Putri Dutahatmaja, Angga Dwi Laras Rahmaulidya Enjelina Novita Sari Excelinda Putri Arta Lelana Fatkhurrohman Fatkhurrohman Herra Diva Ramadhani Ibrahim, Isfandi Ida Ayu Sri Brahmayanti Ida Ayu Sri Brahmayanti Ida Ayu Sri Brahmayanti Ika Noerma Ramadhani Intan Wijaya Liroga Jaceline Sumargo Kharisma Sintyas Syaharani Lusy Rahmawati M. Kemal Iqmal Mawaddah Mawaddah Moch Ilham Arifin Moch. Yehye Budi Laksono Muhammad Rafly Nabila Zaskia Ratu Nugraha, Garnetta Putri Peartama Rayhan P U Putri Hasna' Imtinan Renata Azalia Rahmad Reyvanda Meila Masyithoh Rifki Setia Budi Riyadi Nugroho Safira Rohmatul Elisa Shalsabil Hayuning Putri Shofi Putri Julian Siti Mujanah Slamet Riyadi Sonia Erza Putri Maharizqi Stevanus Giral Santoso Sudarwati,Muhammad Yasin Syahra Aulia Darmansyah Tan Evan Tandiyono Tri Ratnawati Ulfi Pristiana Widyaning Rahayu