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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Macca: Science-Edu Journal
Eliana Putri
Universitas Negeri Makassar
Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Personal Branding Digital dalam Meningkatkan Keberhasilan Bisnis Gen Z di Era Society Eliana Putri; Farida Febriati
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2026): Volume 11 No. 04 Desember 2025 In Build
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.9363

Abstract

The development of the Society 5.0 era has driven significant changes in how young generations build their identities and develop digital-based enterprises. This study focuses on the role of digital personal branding in enhancing the business success of Generation Z, a group known for its high adaptability to technology and social media. Personal branding is understood not merely as a self-promotion strategy but also as a form of digital identity representation that influences public perception, consumer trust, and business competitiveness. This research employs a literature review method with a conceptual approach, examining various scholarly publications, official reports, and relevant articles from recent years. Data were collected through systematic searches across journal databases such as Google Scholar, Garuda Kemdikbud, SINTA, and DOAJ, and analyzed using content analysis techniques to identify patterns, trends, and relationships among variables related to digital personal branding and Gen Z business activities.The findings indicate that Generation Z strongly tends to utilize digital platforms as a medium for identity formation and business marketing. Dominant personal branding practices such as storytelling, visual consistency, niche specialization, and digital collaboration have been shown to strengthen professional image and expand audience reach. The results also reveal that digital personal branding significantly impacts business success by increasing credibility, customer loyalty, and collaboration opportunities. This success is strongly influenced by factors such as authenticity, content quality, audience interaction, and the ability to understand social media algorithms.In conclusion, digital personal branding serves as a strategic asset that has the potential to enhance the competitiveness and business growth of Generation Z within an increasingly competitive digital ecosystem.
EFEKTIVITAS PENGGUNAAN MULTIMEDIA INTERAKTIF TERHADAP HASIL BELAJAR KOGNITIF PJOK SISWA SMP NEGERI 1 GALESONG UTARA Eliana Putri; Rusli; Nurhikmah H; Suryadi Ishak; Safaruddin
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 11 No. 04 (2025): Volume 11 No. 04 Desember 2025 In Process
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v11i04.10637

Abstract

This study aims to determine the effectiveness of interactive multimedia in improving students’ cognitive learning outcomes in Physical Education, Sports, and Health (PJOK) at the junior high school level. The research employed a quasi-experimental method with a one-group pretest–posttest design involving 30 seventh-grade students from SMP Negeri 1 Galesong Utara. Students were given a pretest to measure their initial cognitive achievement, followed by learning activities using interactive multimedia, and finally a posttest to evaluate their learning improvement. The cognitive learning outcomes were measured using objective test instruments and analyzed using JASP software. The Shapiro–Wilk normality test showed that the data were normally distributed (p = 0.068). The paired samples t-test revealed a significant difference between pretest and posttest scores, with t = –14.55, df = 29, and p < 0.001. The mean score increased substantially from 55.67 in the pretest to 88.33 in the posttest. Furthermore, the effect size was very large (Cohen’s d = 2.656), indicating a strong impact of interactive multimedia on students’ cognitive learning outcomes. These findings confirm that interactive multimedia is highly effective in enhancing students’ understanding, engagement, and cognitive mastery in PJOK learning.
HUBUNGAN EFIKASI DIRI DENGAN MOTIVASI BELAJAR MATEMATIKA SISWA KELAS V SD INPRES 5/81 LEMOAPE KECAMATAN PALAKKA KABUPATEN BONE Eliana Putri; Abd Kadir; Asriadi
MACCA : Science-Edu Journal Volume 2, No. 1: Februari 2025
Publisher : Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/msej.v2i1.2809

Abstract

This study is a type of correlational quantitative research that aims to find out whether or not there is a significant relationship between self-efficacy and mathematics learning motivation of grade V students of SD Inpres 5/81 Lemoape, Palakka District, Bone Regency. The population in the study is all grade V students using a sampling technique, namely a saturated sample of 36 students. The data collection technique was carried out using a questionnaire. The questionnaire used has gone through validity and reliability tests. The validity test used the SPSS version 25 program using a = 5% = 0.05 significance level and the r-valueof the table was 0.5324, while the reliability testing method used was to see the value of Cronbach's Alpha, namely the results of the self-efficacy test were at a value of 0.775 and the motivation to learn mathematics was at a value of 0.821. The data analysis techniques used are descriptive statistical analysis and inferential statistical analysis. Based on the results of descriptive statistics, it was shown that self-efficacy obtained an average of 64.33 in the medium category and the motivation to learn mathematics obtained an average of 61.97 in the medium category. Based on the results of infernal statistical analysis, it shows that the rcalculation > rtable (0.655 > 0.3291) is at a significance level of 5%. Thus H1 is accepted and H0 is rejected. From the results of the study, it can be concluded that there is a significant relationship between self-efficacy and motivation to learn mathematics of grade V students of SD Inpres 5/81 Lemoape, Palakka District, Bone Regency which is categorized as strong in the interval of 0.60 – 0.799.
Co-Authors Abd Kadir Asriadi Farida Febriati Nurhikmah H Rusli Safaruddin Safaruddin Suryadi Ishak