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All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Sipakatau
Andi Muhammad Rivai
Universitas Negeri Makassar, Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

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Implementation of Sustainable Operations Management in the Digital Age: Toward a Greener and More Efficient Business Fahmil Fahmil; Andi Muhammad Rivai; Ahmad Rifai; Muhammad Rivalgy
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 2 No 3 (2024): Volume 2, Issue 3, September 2024
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v2i3.397

Abstract

This study explores the importance of sustainable operations management in the digital age. The research aims to examine how digital transformation has reshaped various industrial sectors, particularly in the context of green business practices, sustainability-focused technology and innovation, and the development of sustainable products and services. Additionally, it includes a case study on the implementation of sustainable operations management by Unilever. The research methodology involved a literature review of relevant sources, including scholarly journals, reports, and recent articles. A descriptive analysis technique was employed to identify trends, challenges, and opportunities in applying sustainable operations management in the digital era. The findings reveal that digital transformation has significantly impacted multiple industries. Companies that adopt green business practices, leverage technology for sustainability, and innovate sustainable products and services can enhance their triple bottom line performance and gain a competitive advantage in the market. The Unilever case study illustrates how embracing green digitalization tools and integrating sustainability into all operations can help organizations achieve their sustainability goals. However, the study also highlights the challenges and opportunities that must be navigated when implementing sustainable operations management in the digital age.
Strengthening the Understanding of Business Administration Students Regarding the Marketing Management Process in Businesses Yusi Irensi Seppa; Maya Kasmita; Andi Muhammad Rivai; Aris Baharuddin; Siti Syarifah Wafiqah Wardah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2440

Abstract

In planning and implementing marketing management, the marketing environment and marketing management process need to be considered. This Community Service aims to provide strengthening of UNM Business Administration students' understanding of the marketing management process at PT. Victoria Care Indonesia Tbk. This community service activity focuses on the material of the marketing management process. The method of delivering information used is by providing reinforcement of students' understanding through theory and practice/direct visits to the company. From the results of the observations made, the results of the most optimal marketing management process at PT. Victoria Care Indonesia Tbk in Bali are designing marketing strategies. The results of this community service activity are that they can improve the skills that will be needed when entering the workforce, can understand the marketing management process in a company to be able to increase sales of its products. can develop new ideas and innovations and can have a competitive advantage to realize the character of students who have an entrepreneurial spirit for the interests and goals of the Business Administration study program, Faculty of Social Sciences, UNM.
Improving Digital Financial Literacy of Rural MSMEs Actors through Socialization of the Kledo Application Faizah Khaeruddin; Maya Kasmita; Andi Muhammad Rivai; Nurul Aliah; Asmaul Husnah Nasrullah
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 1 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2444

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in Su'rulangi Village face challenges in financial management caused by low financial literacy and minimal use of technology. The community service program aims to improve the financial literacy of MSME actors through the use of free financial recording applications. The methods used include an initial survey; training planning and preparation; training implementation; and training evaluation. The results of the program in the long and short term show a significant increase in the understanding and use of digital financial applications, which contributes to better financial management. Although there are obstacles such as limited internet access and changes in habits, development opportunities through regular mentoring and improving internet infrastructure are identified as important steps for the sustainability of the program.
Sosialisasi Content Marketing Untuk Pemula Dalam Mengembangkan Usaha Bagi Mahasiswa Administrasi Bisnis Yusi Irensi Seppa; Siti Syarifah Wafiqah Wardah; Maya Kasmita; Andi Muhammad Rivai; Dyan Paramitha Darmayanti
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 3 (2024): Jurnal Sipakatau
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i3.2410

Abstract

The success of a business really depends on how it is managed, the innovations and modifications made so that the products or services offered can continue to compete and become the choice of customers and one of these can be realized by using Content Marketing. This Community Service aims to provide knowledge and understanding to Business Administration Study Program students regarding Content Marketing for Beginners in developing businesses. This service activity focuses on Content Marketing Socialization material for Beginners in Developing Businesses for Business Administration Students, especially Class of 2023 students, Faculty of Social Sciences and Law, Makassar State University. From the results of this evaluation, it can be seen that the majority of socialization participants strongly agree with the evaluation results of socialization activities and can feel the benefits very well. Understanding the optimal use of Content Marketing for Beginners in Developing a Business will provide benefits for students.
Co-Authors Ahmad Rifai Aris Baharuddin Asmaul Husnah Nasrullah Dyan Paramitha Darmayanti Fahmil Fahmil Faizah Khaeruddin Maya Kasmita Muhammad Rivalgy Nurul Aliah Siti Syarifah Wafiqah Wardah Yusi Irensi Seppa