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STRATEGI PENGEMBANGAN DESA WISATA KIARASARI MELALUI PENCIPTAAN BUKU PROFIL POTENSI WISATA DESA YANG BERKELANJUTAN Candra Karismawan; Rahmat Darmawan; Jenal Abidin; Lala Siti Sahara
Jurnal Pariwisata Tawangmangu Vol 4 No 2 (2026): July 2026
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v4i2.1110

Abstract

Kiarasari Tourism Village in Sukajaya District, Bogor Regency possesses various natural, cultural, and artificial tourism potentials that can be developed as a community-based tourism destination. However, the development of the tourism village still faces several challenges, particularly the lack of information media, limited destination publication, and the absence of systematic documentation of tourism potentials. This study aims to identify the tourism potentials of Kiarasari Village and analyze the preparation of a tourism potential profile book as a strategy for tourism village development and promotion. This study employed a descriptive qualitative method consisting of four stages: field surveys, data collection, in-depth interviews, and data analysis. Data were collected through field observations, documentation, literature studies, and interviews with the Tourism Village Working Group (Pokja), local communities, and village officials. The findings reveal that Kiarasari Village has diverse tourism potentials, including natural attractions such as waterfalls, rice fields, rivers, and camping grounds; cultural attractions in the form of local traditions and community activities; and artificial attractions such as tourism facilities and recreational areas. The study also indicates that the preparation of a tourism potential profile book serves as an important strategy to support destination documentation, promotion, and branding in a more systematic and informative manner. The profile book was designed using visual and descriptive approaches containing village profiles, tourism potentials, tourism facilities, local MSME products, and documentation of community activities. The existence of the profile book is expected to enhance the visibility of Kiarasari Tourism Village, strengthen destination identity, and support sustainable community-based tourism development.
STRATEGI KOMUNIKASI PARTISIPATIF DALAM PENGEMBANGAN WISATA EDUKASI SUNGAI CILIWUNG BERBASIS SEJARAH GEOGRAFIS Rico Fernando Siregar; Afina Ruqayyah; Wina Puspita Sari; Rahmad Hidayat; Putri Ananda Saka; Candra Karismawan; Javier Rafi Putra Sidharto; Arrumaisha Ghaida Puspitasari
Jurnal Multidisiplin Sosial dan Humaniora Vol. 3 No. 2 (2026): Oktober
Publisher : PT. ANAN PUBLISHER CENDEKIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70585/jmsh.v3i2.221

Abstract

The Ciliwung Riverbank area has great potential for educational tourism, but it has not been managed optimally due to a lack of understanding of local history, limited area mapping, and low communication capacity among partners. This community service activity aims to implement participatory communication strategies in developing Ciliwung River Educational Tourism based on historical narratives and geographic mapping. The program partners are river conservation communities and local tourism awareness groups. The implementation method uses the Participatory Rural Appraisal (PRA) approach through training in historical storytelling, workshops on tourism zoning mapping, and guided simulations of tour guiding. The results of the activities show a significant improvement in the partners’ understanding and skills in packaging tourism attractions. This program also successfully developed an interactive digital map of the Ciliwung eco-tourism route. This participatory communication strategy proved effective in transforming the community’s role into that of active managers while fostering a sense of ownership regarding river conservation. In conclusion, the synergy of dialogic communication, historical reconstruction, and mapping is capable of fostering community autonomy in managing sustainable, community-based eco-tourism.