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Journal : Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS)

HUBUNGAN KUALITAS JASA DAN HARGA DENGAN KEPUASAN KONSUMEN PANASONIC SERVICE CENTER BENGKULU Andriyani Prawitasari; Rahmad Dhoni Kaypani
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 3 No. 2 (2020)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.17 KB) | DOI: 10.36085/jam-ekis.v3i2.820

Abstract

RINGKASAN Kualitas jasa dan harga merupakan hal yang paling pokok dalam sebuah perusahaan dalam mencapai keuntungan. Dengan kualitas jasa yang baik dan penentuan harga yang tepat akan membuat perusahaan dapat bertahan dalam jangka panjang, karena dengan kualitas jasa dan harga yang sesuai dengan apa yang dipersepsikan oleh masyarakat selaku calon pelanggan maka masyarakat akan bersedia untuk menggunakan jasa tersebut. Tujuan penelitian ini adalah : (1) untuk mengetahui hubungan kualitas jasa  dengan kepuasan konsumen pada Panasonic Service Center Bengkulu, (2) Untuk mengetahui hubungan harga dengan kepuasan konsumen pada Panasonic Service Center Bengkulu. Sampel penelitian ini adalah konsumen yang menggunakan jasa Panasonic Service Center Bengkulu yang berjumlah 60 orang diambil dengan metode sensus. Metode analisis data yang digunakan adalah analisis korelasi rank spearman. Berdasarkan hasil penelitian diketahui bahwa : (1) Variabel kualitas jasa berhubungan signifikan dengan kepuasan konsumen di Panasonic Service Center Bengkulu, dengan nilai koefisien korelasi sebesar 0,790 dan nilai t-hitung 9,816 > t-tabel 1,672. Hasil ini bermakna bahwa jika kualitas jasa baik, maka kepuasaan konsumen akan meningkat. (2) Variabel harga berhubungan signifikan dengan kepuasan konsumen di Panasonic Service Center Bengkulu, dengan nilai koefisien korelasi sebesar 0,630 dan nilai t-hitung 6,178 > t-tabel 1,672. Hasil ini bermakna bahwa jika harga terjangkau maka kepuasan konsumen akan meningkat. Kata kunci : Kualitas Jasa, Harga, Kepuasan Konsumen
THE INFLUENCE OF SERVICE AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AT GEPREK SAY BY SHANDY AULIA IN BENGKULU CITY Nova Anggraini; Andriyani Prawitasari; Siti Hanila
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 4 No. 2 (2021): Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (719.174 KB) | DOI: 10.36085/jam-ekis.v4i2.2942

Abstract

ABSTRACTThe purpose of this study is to determine the influence of service and product quality on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. The analytical method used was Spearman rank correlation and  hypothesis testing with a sample of 40 respondents. From the coefficient calculation of spearman rank correlation for the influence of service quality on customer satisfaction atGeprek Say By Shandy Aulia in Bengkulu City, the value of ρ is 0.608 which means strong, because the correlation value lies in the correlation coefficient interval 0.60 - 0.799. And from the hypothesis testing with the t test shows that t count >t table (4.718>1.685) then Ho is rejected and Ha is accepted, it means that service quality has a significant effect on consumer satisfaction at Geprek Say by Shandy Aulia in Bengkulu City. While the coefficient calculation of the spearman rank correlation for the effect of product quality on consumer satisfaction at Geprek Say  By Shandy Aulia in Bengkulu City obtained a value of ρ of 0.591, which means that the effect of product quality on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City is moderate, because the correlation value lies in the interval correlation coefficient of 0.40 - 0.599. And from the hypothesis testing with the t test shows that t count >t table (4.011>1.685) then Ho is rejected and Ha is accepted, it means that product quality has a significant effect on consumer satisfaction at Geprek Say By Shandy Aulia in Bengkulu City.Keywords: Service Quality, Product Quality, Customer Satisfaction.
THE INFLUENCING FACTORS ON EMPLOYEE WORK SATISFACTION AT PT.INDOMACO ADI PRIMA BENGKULU : THE INFLUENCING FACTORS ON EMPLOYEE WORK SATISFACTION AT PT.INDOMACO ADI PRIMA BENGKULU Sri Handayani; Andriyani Prawitasari
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 6 No. 1 (2023): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the factors that give the biggest influence on employee job satisfaction at PT.Indomarco Adi Prima  in Bengkulu City. It is used a rating scale as the analytical method. The result showed that most of the respondent's answers with total 321 choose an agree criteria for four factors that influencing employee job satisfication such as ; mentally challenging work, appropriate reward factors,supportive work and supportive colleague factors. Those factors are found to be significant in influencing the employee job satisfaction of PT.Indomarco Adi Prima  in Bengkulu city. The highest factor that gave the biggest influence on employee job satisfaction in PT.Indomarco Adi Prima  Bengkulu is a work factor that is mentally challenging, with an average score of answers of 329 with agreed criteria. Meanwhile, the lowest factor influencing employee job satisfaction in carrying out work at PT.Indomarco Adi Prima  Bengkulu is the award that corresponds to the average answer score of 300 from the perceptions of respondents with agreed criteria.