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All Journal Managament Insight: Jurnal Ilmiah Manajemen Jurnal Pengabdian Masyarakat Bumi Raflesia Jurnal Dehasen Untuk Negeri
Kresnawati Kresnawati
Universitas Dehasen Bengkulu
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Other

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STRATEGI INOVASI BUMDES DALAM MENINGKATKAN POTENSI DAN KESEJAHTERAAN EKONOMI MASYARAKAT PESISIR KABUPATEN SELUMA DENGAN METODE CRITERIUM PLUS - AHP Kresnawati Kresnawati; Siti Hanila
Management Insight: Jurnal Ilmiah Manajemen Vol 14, No 2 (2019): Managament Insight: Jurnal Ilmiah Manajemen
Publisher : Unib Press Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.505 KB)

Abstract

This research was conducted in order to obtain the best innovation strategy for Village-Owned Enterprises (BUMDES) to improve the economic welfare of the coastal communities of Sukasari, Lawang Agung and Kunkai Baru, Seluma Regency. Mapping analysis of potentials and problems that occur in BUMDES in coastal areas is done by using the Focus Group Discussion (FGD) method through SWOT analysis techniques and Criterium Plus - Analytical Hierarchy Process analysis. The results of the study show that there are 4 priority problems that occur in existing BUMDES, namely the problem of weak financial governance, weak BUMDES management, limited marketing access, and the similarity of the BUMDES business field to other BUMDES. Problem solving strategies can be carried out through efforts to build marketing networks, business feasibility studies through BUMDES health checks and build synergies with local governments.
Peningkatan Kesejahteraan Masyarakat Melalui Pengembangan Potensi Lokal Di Desa Sukasari Kecamatan Periukan Kabupaten Seluma Provinsi Bengkulu Zahrah Indah Ferina; Kresnawati Kresnawati; Neri Susanti; Wagini Wagini; Yun Fitriano
Jurnal Pengabdian Masyarakat Bumi Raflesia Vol. 2 No. 1 (2019): Jurnal Pengabdian Masyarakat Bumi Raflesia
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jpmbr.v2i1.292

Abstract

Indonesia merupakan Negara agraris, dimana penduduknya sebagian besar merupakan petani. Indonesia dianugrahi Sumber Daya Alam yang sangat berlimpah akan tetapi kondisi yang sangat menguntungkan itu berbanding terbalik dengan keadaan Indonesia sekarang ini. Pertanian memiliki produktifitas tenaga kerja yang rendah dan juga didominasi oleh tenaga kerja tidak dibayar (pekerja keluarga), sehingga pertumbuhan yang terjadi pada lapangan usaha ini belum mampu memberikan manfaat banyak terhadap kesejahteraan masyarakat (petani). Hal ini dapat kita lihat   di desa Sukasari  kecamatan Periukan kabupaten Seluma. Potensi pertaniannya belum dimaksimalkan dengan baik, maka kami team pengabdian dari Fakultas Ekonomi Univeristas Dehasen  membagi informasi dan ilmu bagaimana memaksimalkan potensi alam dari desa Sukasari ini. Diharapakan pengabdian ini dapat memberikan kontribusi kepada warga sekitar yang diberikan materi tentang kewirausahaan dan pemaksimalan potensi desa. Tentu desa Sukasari memiliki potensi yang besar untuk memaksimalkan hasil dari Sumber Daya Manusianya.yaitu dengan memanfaatkan potensi kelapa dan serai
Modifikasi Lahan Pekarangan Non Produktif Menjadi Sumber Ketahanan Pangan Dan Ekonomi Keluarga Fitri Kurniawati; Anzori Anzori; Silke Sachanovrissa; Kresnawati Kresnawati; Yudi Irawan Abi
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4292

Abstract

Currently the use of yards is an alternative for the community to meet the needs of the family. Because the yard has the potential to provide food for the family, the narrow plot of land can be modified into a yard that produces usability such as growing vegetables, empon-empon and fruits. Modification of narrow land can use several planting techniques, namely plants using pots (polybags) and hydroponics. The activity was carried out at the Pematang Indah Estate Housing Complex, Pematang Village, the Governor of Muara Bangkahulu District, Bengkulu City. The method of this activity is carried out by way of socialization through lectures and question and answer discussions with housewives who are formed in arisan groups. It is hoped that with this socialization there will be a maximum change in the function of the yard, the community already understands the importance of diversifying food and the health of the food consumed, and understands the management of family income by selling vegetable crops.
Implementation of a Marketing Mix Strategy in an Effort to Increase Sales of Coffee Products in Blitar Seberang Village, Sindang Kelingi District, Rejang Lebong Regency Buka di Google Terjema Sri Handayani; Andriyani Prawitasari; Dennis Ryanto Tambu; Kresnawati Kresnawati; Asty Eka Fitriani
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4303

Abstract

The success of the marketing strategy is influenced by several factors, namely market research and analysis, decisions about products, pricing, promotion and distribution (marketing mix). The purpose of this community service is to provide an understanding of the marketing mix (marketing mix) in an effort to increase sales of coffee products and able to apply the marketing mix process to businesses that are run based on the needs and desires of consumers. This community service activity (PKM) is in collaboration with the people of Blitar Seberang Village, Merigi Kelindang District, Rejang Lebong Regency, who chose the coffee business to become partners. Lack of understanding in pricing, how to market products, and provide promos needs to be prepared. With these problems, the solutions offered are conducting outreach and training in pricing how to market products, and providing promos. The method in this PkM activity begins with the preparation stage, the implementation stage and the reporting stage which are planned within 1 month to complete. The results and outcomes of this PkM activity are that partners have understood pricing on how to market products and provide promos, as well as training on pricing on how to market products and provide promos can operate and be utilized in their marketing activities
Co-Authors Andriyani Prawitasari Asty Eka Fitriani Dennis Ryanto Tambu Fitri Kurniawati Neri Susanti Silke Sachanovrissa Siti Hanila Sri Handayani Tawakal, Anzori Wagini Yudi Irawan Abi Yun Fitriano Zahrah Indah Ferina