Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Fokus Manajemen Jurnal Dehasen Untuk Negeri
Asty Eka Fitriani
Universitas Dehasen Bengkulu
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Implementation of a Marketing Mix Strategy in an Effort to Increase Sales of Coffee Products in Blitar Seberang Village, Sindang Kelingi District, Rejang Lebong Regency Buka di Google Terjema Sri Handayani; Andriyani Prawitasari; Dennis Ryanto Tambu; Kresnawati Kresnawati; Asty Eka Fitriani
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4303

Abstract

The success of the marketing strategy is influenced by several factors, namely market research and analysis, decisions about products, pricing, promotion and distribution (marketing mix). The purpose of this community service is to provide an understanding of the marketing mix (marketing mix) in an effort to increase sales of coffee products and able to apply the marketing mix process to businesses that are run based on the needs and desires of consumers. This community service activity (PKM) is in collaboration with the people of Blitar Seberang Village, Merigi Kelindang District, Rejang Lebong Regency, who chose the coffee business to become partners. Lack of understanding in pricing, how to market products, and provide promos needs to be prepared. With these problems, the solutions offered are conducting outreach and training in pricing how to market products, and providing promos. The method in this PkM activity begins with the preparation stage, the implementation stage and the reporting stage which are planned within 1 month to complete. The results and outcomes of this PkM activity are that partners have understood pricing on how to market products and provide promos, as well as training on pricing on how to market products and provide promos can operate and be utilized in their marketing activities
The Effect Of Compensation And Work Environment On Job Satisfaction Among Employees At The Luas Subdistrict Office, Kaur Regency Asty Eka Fitriani; Sulisti Afriani; Bahman Effendi
Jurnal Fokus Manajemen Vol 6 No 4 (2026): November
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jfm.v6i4.12168

Abstract

This study aims to examine the effects of compensation and the work environment on employee job satisfaction at the Luas Subdistrict Office in Kaur Regency. This study employs a quantitative approach using a survey method. The study population consisted of all employees at the Luas Subdistrict Office, with a total sample of 32 respondents selected using a census technique. Data were collected using a structured questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics 20. The results showed that compensation had a positive and statistically significant effect on employee job satisfaction, with a significance value of 0.048. Similarly, the work environment was found to have a positive and statistically significant effect on employee job satisfaction, with a significance value of 0.045. Furthermore, compensation and the work environment together had a significant effect on employee job satisfaction, as evidenced by a significance value of 0.035. The coefficient of determination (R²) of 0.129 indicates that compensation and the work environment account for 12.9% of the variation in employee job satisfaction, while the remaining 87.1% is attributed to other factors beyond the scope of this study. Based on these findings, it can be concluded that both compensation and the work environment have a positive and significant effect on employee job satisfaction at the Luas Subdistrict Office, Kaur Regency.
Co-Authors Andriyani Prawitasari Bahman Effendi Dennis Ryanto Tambu Kresnawati Sri Handayani Sulisti Afriani