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Andriyani Prawitasari
Universitas Dehasen Bengkulu
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Journal : Jurnal Dehasen Untuk Negeri

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Implementation of a Marketing Mix Strategy in an Effort to Increase Sales of Coffee Products in Blitar Seberang Village, Sindang Kelingi District, Rejang Lebong Regency Buka di Google Terjema Sri Handayani; Andriyani Prawitasari; Dennis Ryanto Tambu; Kresnawati Kresnawati; Asty Eka Fitriani
Jurnal Dehasen Untuk Negeri Vol 2 No 2 (2023): Juli
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jdun.v2i2.4303

Abstract

The success of the marketing strategy is influenced by several factors, namely market research and analysis, decisions about products, pricing, promotion and distribution (marketing mix). The purpose of this community service is to provide an understanding of the marketing mix (marketing mix) in an effort to increase sales of coffee products and able to apply the marketing mix process to businesses that are run based on the needs and desires of consumers. This community service activity (PKM) is in collaboration with the people of Blitar Seberang Village, Merigi Kelindang District, Rejang Lebong Regency, who chose the coffee business to become partners. Lack of understanding in pricing, how to market products, and provide promos needs to be prepared. With these problems, the solutions offered are conducting outreach and training in pricing how to market products, and providing promos. The method in this PkM activity begins with the preparation stage, the implementation stage and the reporting stage which are planned within 1 month to complete. The results and outcomes of this PkM activity are that partners have understood pricing on how to market products and provide promos, as well as training on pricing on how to market products and provide promos can operate and be utilized in their marketing activities
Co-Authors Asty Eka Fitriani Ayu Satriani Chendy Afriza Dennis Ryanto Tambu Dita Winastia Putri Edo Sandra Egy Valistin Englin Roziz Faulia Faulia Gayatri, Ida Ayu Made Er Meytha Herfianti, Meiffa Karona Cahya Susena, Karona Cahya Kresnawati Kresnawati M Rizky Pratama Meliyus Astutiana Nova Anggraini Oni Yulianti Popi Herawati Rahmad Dhoni Kaypani Roziz, Englin Siswanto Siswanto Siti Hanila Siti Hanilla Sri Handayani Sri Handayani Wijaya, Ermy