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All Journal Jurnal Pendidikan Ekonomi (JURKAMI) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi
Dorris Yadewani
Universitas Ekasakti
Economics, Econometrics & Finance Education Social Sciences

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PENGARUH MANAJEMEN USAHA DAN ADOPSI TEKNOLOGI TERHADAP KINERJA UMKM DI KABUPATEN SOLOK Arfimasri Arfimasri; Wahyu Indah Mursalini; Nurhayati Nurhayati; Dorris Yadewani; Yanti Murni; Ratna Rahmadani
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 11, No 1 (2026): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v11i1.6226

Abstract

Business management and technology utilization play a crucial role in addressing the gap between the potential role of MSMEs and their actual performance in the region. The purpose of this study was to determine the effect of business management and technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Solok Regency. The approach used was quantitative with the causal associative method. Data collection was conducted by distributing questionnaires to the sample. The sample was selected based on a purposive sampling technique totaling 52 MSMEs, using a Likert scale. Data analysis used multiple linear regression statistics, assisted by the SPSS program. The results showed that business management and technology adoption significantly influenced the performance of MSMEs in Solok Regency, both partially and simultaneously. This study suggests the need for a more in-depth study by adding other variables that can influence MSME performance such as innovation, compensation, and policy support. Due to time and scope limitations that cover local sector boundaries, business management and digitalization training are needed to be able to compete globally.
AI-PERSONALIZED GREEN MARKETING: DRIVING ECO-CONSCIOUS CONSUMER BEHAVIOR IN REAL-TIME Lina Tio; Schazad Khan; Dorris Yadewani
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 12, No 1 (2026): VOLUME XII NO. 1 APRIL 2026
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v12i1.7826

Abstract

This study examines the integration of artificial intelligence in green marketing strategies, specifically focusing on personalized eco-engagement campaigns. Through a qualitative case study approach utilizing secondary data from The Body Shop Malaysia's sustainability initiatives, this research investigates how AI-driven personalization enhances eco-conscious consumer behavior. The findings reveal that AI-powered green marketing significantly improves consumer engagement rates, purchase intentions, and environmental awareness. This research contributes to the understanding of technology-enabled sustainable marketing practices in Southeast Asia and provides practical insights for businesses seeking to enhance their environmental impact through personalized digital strategies.
Co-Authors Arfimasri Arfimasri Lina Tio Nurhayati Nurhayati Ratna Rahmadani Schazad Khan Wahyu Indah Mursalini Yanti Murni