Bagus Kharismawan
Universitas Negeri Jakarta

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Pengaruh Creativity, Self-Efficacy, Personal Innovativeness, dan Facilitating Conditions Terhadap Digital Entrepreneurial Intention pada Generasi Z di Kota Jakarta Ahmad Salahudin; Terrylina Arvinta Monoarfa; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f2q00230

Abstract

Unemployment among Generation Z remains a serious issue, particularly in urban areas such as Jakarta. The rapid development of digital technology offers alternative opportunities through digital entrepreneurship; however, Generation Z’s intention to engage in digital entrepreneurship remains relatively low. This study aims to examine the influence of creativity, self-efficacy, personal innovativeness, and facilitating conditions on digital entrepreneurial intention among Generation Z in Jakarta. This study employed a quantitative approach using a survey research method. The research sample consisted of Generation Z individuals residing in Jakarta and was selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that creativity, self-efficacy, and facilitating conditions have a positive and significant effect on digital entrepreneurial intention, while personal innovativeness has no significant effect. These findings suggest that digital entrepreneurial intention among Generation Z is more strongly influenced by psychological factors, such as creativity and self-confidence, as well as by supportive digital environments, rather than by individuals’ tendencies to adopt new technologies. This study is expected to serve as a reference for educational institutions and policymakers in designing more effective digital entrepreneurship development strategies for Generation Z.
Pengaruh Konflik Kerja-Keluarga, Pengetahuan Kewirausahaan, dan Literasi Digital Terhadap Niat Melanjutkan Usaha pada Perempuan di DKI Jakarta Nadhifah Azzura; Terrylina Arvinta Monoarfa; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9addd715

Abstract

Women entrepreneurs in urban areas such as DKI Jakarta face various challenges in maintaining the sustainability of their businesses, particularly regarding role conflicts between work and family as well as the demands of adapting to developments in digital technology. This study aims to analyze the influence of work-family conflict, entrepreneurial knowledge, and digital literacy on the intention to continue business among women entrepreneurs in DKI Jakarta. This study employs a quantitative approach using a survey method. Data were collected via a questionnaire administered to 100 respondents selected using purposive sampling. The units of analysis in this study are female entrepreneurs residing in DKI Jakarta who have been running a business for at least 6 months and live with their families. The data were analyzed using simple linear regression. The results indicate that work-family conflict does not significantly influence the intention to continue the business. Meanwhile, entrepreneurial knowledge and digital literacy have a positive and significant effect on the intention to continue a business. These findings indicate that individual knowledge and skills play a more dominant role in promoting business sustainability than role conflict. This study is expected to serve as a reference for improving entrepreneurial competencies and digital literacy, as well as for educational institutions to provide support aimed at sustaining women’s businesses amid the dynamics of the business environment.
Menjual Keberkahan: Persepsi Generasi Z Terhadap Komersialisasi Agama pada Produk Air Mineral dan Garam di DKI Jakarta Muhammad Saddam Husaini; Corry Yohana; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5mp9et16

Abstract

The commercialization of religion has increasingly appeared in marketing activities, including mineral water and salt products claimed to contain blessings. The use of religious symbols and narratives in product promotions has generated diverse perceptions, particularly among Generation Z, who live in an era of rapid technological development and easy access to information. This study aims to examine the perceptions of Generation Z in Jakarta regarding the commercialization of religion through such products, identify the factors influencing these perceptions, and explore their implications for business ethics and religious values. A qualitative approach was employed using in-depth interviews with six Generation Z informants in Jakarta, selected purposively. Data were analyzed using ATLAS.ti through coding and network analysis, with validity ensured through source triangulation. The findings reveal that Generation Z holds diverse perceptions. Some informants perceive blessings as spiritual values providing inner peace and strengthening religious commitment, while others view such claims as psychological suggestion or marketing strategies exploiting religious symbols. Influencing factors include spiritual experiences, religiosity levels, religious leaders, social environment, and social media exposure. Generation Z tends to be critical of religious claims lacking clear justification. From a business ethics perspective, using religious symbols is considered acceptable if conducted transparently and honestly. These findings indicate that the commercialization of religion represents an intersection between spiritual needs, economic interests, and growing consumer critical awareness in the digital era.