Garuda - Garba Rujukan Digital

Pengaruh Creativity, Self-Efficacy, Personal Innovativeness, dan Facilitating Conditions Terhadap Digital Entrepreneurial Intention pada Generasi Z di Kota Jakarta Ahmad Salahudin; Terrylina Arvinta Monoarfa; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/f2q00230

Unemployment among Generation Z remains a serious issue, particularly in urban areas such as Jakarta. The rapid development of digital technology offers alternative opportunities through digital entrepreneurship; however, Generation Z’s intention to engage in digital entrepreneurship remains relatively low. This study aims to examine the influence of creativity, self-efficacy, personal innovativeness, and facilitating conditions on digital entrepreneurial intention among Generation Z in Jakarta. This study employed a quantitative approach using a survey research method. The research sample consisted of Generation Z individuals residing in Jakarta and was selected using purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that creativity, self-efficacy, and facilitating conditions have a positive and significant effect on digital entrepreneurial intention, while personal innovativeness has no significant effect. These findings suggest that digital entrepreneurial intention among Generation Z is more strongly influenced by psychological factors, such as creativity and self-confidence, as well as by supportive digital environments, rather than by individuals’ tendencies to adopt new technologies. This study is expected to serve as a reference for educational institutions and policymakers in designing more effective digital entrepreneurship development strategies for Generation Z.

Pengaruh Konflik Kerja-Keluarga, Pengetahuan Kewirausahaan, dan Literasi Digital Terhadap Niat Melanjutkan Usaha pada Perempuan di DKI Jakarta Nadhifah Azzura; Terrylina Arvinta Monoarfa; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9addd715

Women entrepreneurs in urban areas such as DKI Jakarta face various challenges in maintaining the sustainability of their businesses, particularly regarding role conflicts between work and family as well as the demands of adapting to developments in digital technology. This study aims to analyze the influence of work-family conflict, entrepreneurial knowledge, and digital literacy on the intention to continue business among women entrepreneurs in DKI Jakarta. This study employs a quantitative approach using a survey method. Data were collected via a questionnaire administered to 100 respondents selected using purposive sampling. The units of analysis in this study are female entrepreneurs residing in DKI Jakarta who have been running a business for at least 6 months and live with their families. The data were analyzed using simple linear regression. The results indicate that work-family conflict does not significantly influence the intention to continue the business. Meanwhile, entrepreneurial knowledge and digital literacy have a positive and significant effect on the intention to continue a business. These findings indicate that individual knowledge and skills play a more dominant role in promoting business sustainability than role conflict. This study is expected to serve as a reference for improving entrepreneurial competencies and digital literacy, as well as for educational institutions to provide support aimed at sustaining women’s businesses amid the dynamics of the business environment.

Menjual Keberkahan: Persepsi Generasi Z Terhadap Komersialisasi Agama pada Produk Air Mineral dan Garam di DKI Jakarta Muhammad Saddam Husaini; Corry Yohana; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 2 (2026): APRIL-JUNI 2026
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/5mp9et16

The commercialization of religion has increasingly appeared in marketing activities, including mineral water and salt products claimed to contain blessings. The use of religious symbols and narratives in product promotions has generated diverse perceptions, particularly among Generation Z, who live in an era of rapid technological development and easy access to information. This study aims to examine the perceptions of Generation Z in Jakarta regarding the commercialization of religion through such products, identify the factors influencing these perceptions, and explore their implications for business ethics and religious values. A qualitative approach was employed using in-depth interviews with six Generation Z informants in Jakarta, selected purposively. Data were analyzed using ATLAS.ti through coding and network analysis, with validity ensured through source triangulation. The findings reveal that Generation Z holds diverse perceptions. Some informants perceive blessings as spiritual values providing inner peace and strengthening religious commitment, while others view such claims as psychological suggestion or marketing strategies exploiting religious symbols. Influencing factors include spiritual experiences, religiosity levels, religious leaders, social environment, and social media exposure. Generation Z tends to be critical of religious claims lacking clear justification. From a business ethics perspective, using religious symbols is considered acceptable if conducted transparently and honestly. These findings indicate that the commercialization of religion represents an intersection between spiritual needs, economic interests, and growing consumer critical awareness in the digital era.

Pengaruh Flow Experience, Perceived Enjoyment, dan Price Perception terhadap Impulsive Buying dalam Fitur Live Shopping TikTok pada Generasi Z DKI Jakarta Andini Destyaningrum; Annisa Lutfia; Bagus Kharismawan
Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 1 (2026): JANUARI -JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/7tm16j57

The shift in consumer behavior toward the digital ecosystem has driven the popularity of TikTok's Live Shopping feature, which integrates entertainment and interactive commerce. Intensive interaction and promotion within live broadcasts often trigger impulsive purchases, particularly among Generation Z in DKI Jakarta, known as the most active social media users. This study aims to analyze the influence of flow experience, perceived enjoyment, and price perception on impulsive buying in TikTok Live Shopping among Generation Z in DKI Jakarta. This study employs a quantitative approach with survey research method. The sample consists of Generation Z residing in DKI Jakarta who have watched or shopped through TikTok Live Shopping, obtained through purposive sampling. Data were collected using questionnaires and analyzed using multiple linear regression. The results show that flow experience and price perception have a positive and significant effect on impulsive buying, while perceived enjoyment has no significant effect. These findings indicate that impulsive purchasing decisions are more driven by deep psychological engagement and price perception rather than merely feeling entertained. This research is expected to serve as a reference for digital business practitioners in designing more effective marketing strategies

Pengaruh Virtual Influencer Attractiveness, Humanlikeness, dan Credibility terhadap Purchase Intention pada Pengguna Media Sosial TikTok di DKI Jakarta (Studi Virtual Influencer Laverda Salsabila) Okta Salsabilla; Corry Yohana; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/6gssfh20

This study aims to examine the influence of virtual influencer attractiveness, human-likeness, and credibility on purchase intention among TikTok social media users. This research employed a quantitative approach using a survey method. The sample consisted of 110 respondents selected through purposive sampling. The respondents were required to be 17–28 years old, reside in DKI Jakarta, have a TikTok account, be familiar with the virtual influencer Laverda Salsabila featured in this study, and have viewed Laverda Salsabila's promotional content on TikTok. Data were collected using a six-point Likert scale questionnaire and analyzed using IBM SPSS Statistics version 29. The findings indicate that, partially, the attractiveness variable has a positive and significant effect on purchase intention. The credibility variable also has a positive and significant effect on purchase intention. Meanwhile, the human-likeness variable does not have a significant effect on purchase intention.

Pengaruh Kualitas Layanan, Promosi, dan Kepercayaan terhadap Loyalitas Pelanggan Pengguna GoRide pada Aplikasi Gojek di DKI Jakarta Nadira Dwi Aristi; Nadya Fadillah Fidhyallah; Bagus Kharismawan
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 3 (2026): July : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i3.1494

Penelitian ini bertujuan menganalisis pengaruh kualitas layanan, promosi, dan kepercayaan terhadap loyalitas pelanggan pengguna GoRide pada aplikasi Gojek di DKI Jakarta. Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Data dikumpulkan melalui kuesioner daring berskala Likert enam poin kepada 109 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan statistik deskriptif, uji validitas, uji reliabilitas, uji asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi menggunakan SPSS. Hasil penelitian menunjukkan bahwa kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai signifikansi 0,047. Promosi juga berpengaruh positif dan signifikan dengan nilai signifikansi 0,012, sedangkan kepercayaan berpengaruh positif dan signifikan dengan nilai signifikansi 0,047. Secara simultan, ketiga variabel berpengaruh signifikan terhadap loyalitas pelanggan dengan nilai F sebesar 97,080 dan signifikansi kurang dari 0,001. Nilai Adjusted R Square sebesar 0,727 menunjukkan bahwa 72,7% variasi loyalitas pelanggan dijelaskan oleh kualitas layanan, promosi, dan kepercayaan. Promosi menjadi variabel paling dominan dengan beta sebesar 0,353. Temuan ini menegaskan pentingnya promosi relevan, layanan konsisten, serta kepercayaan pelanggan. Strategi terpadu diperlukan untuk mempertahankan penggunaan ulang di tengah persaingan transportasi daring Jakarta.

Pengaruh Brand Image, Health Consciousness, dan Perceived Value terhadap Purchase Intention Produk Mi Instan Indomie di Kalangan Gen Z Kinaya Hazimah; Nadya Fadillah Fidhyallah; Bagus Kharismawan
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/hber5076

This study aims to examine the influence of brand image, health consciousness, and perceived value on purchase intention for Indomie instant noodles among Generation Z in the Greater Jakarta area. A quantitative approach using a survey method was employed. The study population consists of Generation Z residents in the Jabodetabek area. A purposive sampling technique was used, resulting in 110 respondents who met the study criteria. Data collection was conducted through an online questionnaire using a five-point Likert scale. Data analysis was performed using IBM SPSS Statistics version 27, including validity and reliability tests, descriptive analysis, classical assumption tests, multiple linear regression analysis, partial tests, and the coefficient of determination. The results indicate that Brand Image has a positive and significant effect on Purchase Intention. Health Consciousness does not have a significant effect on Purchase Intention. Meanwhile, Perceived Value has a positive and significant effect on Purchase Intention. The coefficient of determination value of 0.648 indicates that 64.8% of the variation in Purchase Intention can be explained by the variables Brand Image, Health Consciousness, and Perceived Value, while the remaining 35.2% is influenced by other factors outside the research model.

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