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All Journal Tadbir: Jurnal Manajemen Pendidikan Islam Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Dinamisia: Jurnal Pengabdian Kepada Masyarakat specta: Journal of Photography, Arts, and Media SEIKO : Journal of Management & Business Journal of Humanities and Social Studies Media Bahasa, Sastra, dan Budaya Wahana JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Jurnal Penelitian Sosial Ilmu Komunikasi Journal of Management - Small and Medium Enterprises (SME's) Indonesian Journal of Islamic Economics and Business JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Edusoshum: Jurnal Pendidikan Islam dan Sosial Humaniora Jurnal Indonesia : Manajemen Informatika dan Komunikasi Journal of Education and Teaching Learning Jurnal Ekonomi, Manajemen, Akuntansi PESHUM
Prasetyo Adinugroho
Universitas Pakuan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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STRATEGI KOMUNIKASI PEMASARAN AGROWISATA TAMAN KUPU-KUPU SINARWANGI PARK LAND BOGOR DALAM MEMBENTUK BRAND AWARENESS Dimas Agung Laksono Raharjo; Layung Paramesti Martha; Prasetyo Adinugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 3, No 2 (2019): Volume 3 Nomor 2 Tahun 2019
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v3i2.1300

Abstract

ABSTRACTThis study aims to find out how the marketing communication strategy carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in Forming Brand Awareness and to find out what factors are supporting and inhibiting the implementation of marketing communication strategies in Taman Kupu-Kupu Sinarwangi Park Land Bogor. This study uses a qualitative research approach that produces descriptive data in the form of written words and the data methods used are primary data and secondary data. Data collection techniques in this study were interviews, observation, and documentation.The results of this study emphasize the marketing communication strategy that has been carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor in forming brand awareness. Taman Kupu-Kupu Sinarwangi Park Land Bogor carries out a marketing communication strategy so that the Taman Kupu-Kupu Sinarwangi Park Land Bogor brand is recognized by the surrounding community, especially Bogor. The strategies used include identifying targets, determining communication objectives, designing messages, selecting personal and non-personal media communication channels, compiling a total communication budget, determining the promotion mix, implementing integrated marketing communication programs (IMC), and gathering feedback. There are supporting factors in the implementation of marketing communication strategies carried out by Taman Kupu-Kupu Sinarwangi Park Land Bogor, namely by presenting their superiority on social media Facebook and Instagram and utilizing school visits by interacting directly with teachers through information media through word of mouth. While the inhibiting factor is the limited costs and human resources. Keywords: Marketing Communication Strategy, Taman Kupu-Kupuwangi Park Land Bogor, Forming Brand Awareness
Freedom of Speech di Ruang Virtual: Analisis Wacana Fairclough Pada Kanal Youtube Rocky Gerung Official Permana, Restiawan; Trikusumaningtias, Intan; Adinugroho, Prasetyo
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 3 (2024): September
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i3.926

Abstract

New media is a communication channel that brings about change by disseminating information through texts published by authors. Because text is a form of ideological practice, language, style, word choice, and grammatical structure, it is understood as a decision that has a certain ideological meaning in order to gain public support. This research aims to analyze Rocky Gerung's freedom of speech on the Rocky Gerung Official YouTube channel and how discourse practices take place on YouTube as a virtual space. This research was carried out to examine virtual media. Using a critical paradigm, this research is descriptive-qualitative using critical discourse analysis methods. Using Norman Fairclough's thinking, at the macro-level analysis, there are linguistic elements used that are philosophical, straightforward, and rich in meaning using metaphors. At the micro level, there is the use of special terminology in the world of politics, government, and philosophy. As well as using intertextual patterns, there is consistency between one sentence and another. At the meso level of analysis, researchers create relationships between characters or participants involved in the text in this research.
Empowerment of Karang Taruna Cibubur Members to Increase Creativity Through Digital Video Optimization Training: Pemberdayaan Remaja Karang Taruna Cibubur Dalam Rangka Meningkatkan Kreativitas Melalui Pelatihan Optimalisasi Video Digital Adinugroho, Prasetyo; Trikusumaningtias, Intan; Permana, Restiawan
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 5 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i5.21387

Abstract

As digital technology develops, everyone must have the skills to apply all existing technology. Nowadays, advances in internet technology, especially social media, are quite rapid in providing whatever information we need. Human resources who are skilled in optimizing social media are very necessary in every organization or company. In the East Jakarta area, specifically in Cibubur, there is Karang Taruna, a social institution that serves as a forum for young people to be creative and help empowering the community. On this occasion, Pakuan University collaborated with the organization of Karang Taruna Kelurahan Cibubur in digital video optimization training activities. Aims to improve the skills of Karang Taruna Kelurahan Cibubur members in using digital video for documentation and publication purposes by standardizing information about the institution's activities. So that the long-term goal of establishing cooperation with all existing stakeholders is effective, this training will be carried out in the period from December 2023 to March 2024. This community service activity runs smoothly, the beneficiaries hope that there will be similar activities but with different material. . The participants' enthusiasm in paying attention to the material presented, actively asking questions during the question-and-answer session, and demonstrating according to the resource person's directions proved that this activity was effective
Analisis Strategi Pemasaran Digital Mawwah Hijab dalam Mengkomunikasikan Nilai Halal di Instagram dan TikTok Adinugroho, Prasetyo
Indonesian Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v10i2.3709

Abstract

The advancement of the digital era has shifted marketing strategies to platforms like Instagram and TikTok, which function not only as promotional media but also as tools to communicate a product's core values, including halal value. This descriptive qualitative research aims to analyze the Marketing Mix 4P (Product, Price, Place, Promotion) strategy in communicating halal value digitally, using a case study of the Indonesian hijab fashion brand, Mawwah Hijab (@mawwahhijab). Data was collected through content analysis of the brand's profile and posts on Instagram (36K followers) and TikTok (57K followers). The study's findings reveal that Mawwah Hijab effectively integrates all four 4P elements with halal value. Product is communicated by emphasizing MUI halal certification and modest designs, visualized through aesthetic content. Price is set competitively (IDR 27,900 – IDR 72,900) and promoted with a "halal value-added" narrative. Place utilizes a hybrid distribution model by integrating TikTok Shop/Instagram Shop with marketplaces and offline events (such as the "Pilgrimage for 1000 Mosques Umrah" program). Meanwhile, Promotion relies on interactive content, Islamic storytelling, and influencer collaborations to build community and high engagement. In conclusion, the integration of the 4Ps within a digital framework successfully frames halal value not merely as a certification, but as an authentic emotional value and lifestyle. This strategy has proven effective in increasing brand awareness, consumer loyalty, and sales in the Indonesian Muslim market. This study recommends leveraging more in-depth analytics and broader collaborations with religious communities to strengthen the impact of sharia-based digital marketing strategies.
STRATEGI MARKETING PUBLIC RELATIONS DINAS PARIWISATA DAN KEBUDAYAAN KOTA BOGOR DALAM MEMPERKENALKAN BATIK BOGOR Sinta Devi Lestari; Sardi Duryatmo; Prasetyo Adinugroho
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 5, No 1 (2021): Volume 5 Nomor 1 Tahun 2021
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v5i1.3287

Abstract

The purpose of this study was to determine the analysis of the marketing public relations department of tourism and culture of the city of Bogor in introducing Batik Bogor. This research has a problem formulation that is not well known Bogor batik by the public, especially the Bogor community itself. In that addition to knowing the supporting factors and inhibiting factors in introducing Batik Bogor. in this study the research method used was descriptive qualitative form of written or oral words from people and the observed behavior in obtaining data used interviews, observation, and documentation. The theory used in this study is the marketing public relations and the key informant is Undang Sulaeman as the partnership and creative economy developmeint section and Sri Hartati as Bogor batik craftsman.
Analisis Framing Pemberitaan mengenai Kecerdasan Buatan dalam Sektor Pendidikan di Indonesia Adinugroho, Prasetyo
JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Vol 10, No 4 (2025)
Publisher : STKIP PGRI Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/jipi.v10i4.9392

Abstract

Teknologi kecerdasan buatan (Artificial Intelligence/AI) semakin mendapatkan perhatian luas dalam sektor pendidikan sebagai inovasi yang mendorong peningkatan kualitas dan efisiensi proses pembelajaran. AI memungkinkan personalisasi pembelajaran adaptif sesuai kebutuhan individu siswa serta memberikan dukungan signifikan kepada guru dalam tugas administratif dan evaluasi. Namun, integrasi AI juga menghadirkan tantangan seperti berkurangnya interaksi sosial dan kemampuan berpikir kritis. Penelitian ini menganalisis framing atau pembingkaian AI dalam pendidikan menggunakan kerangka Robert Entman, dengan fokus pada definisi masalah, penafsiran sebab-akibat, evaluasi moral, dan rekomendasi solusi. Hasil analisis mengungkap dualitas narasi antara optimisme teknologi dan kekhawatiran etis yang berkembang di media dan akademik. Penelitian ini memberikan rekomendasi bagi pembuat kebijakan dan pendidik untuk mengoptimalkan manfaat AI sambil mengelola risiko sosial dan etika. Pendekatan human-centered dengan kebijakan inklusif menjadi kunci sukses integrasi AI di sektor pendidikan ke depan.
Strategi Pemasaran Dreyy Store Dalam Mempertahankan Penjualan di Era Persaingan Thrift Shop Melalui Instagram Prasetyo Adinugroho; Meilyati Rohmah
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 2 (2026): April 2026
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i2.6075

Abstract

Rapid technological developments have significantly impacted various sectors, including the fast-growing and highly competitive business industry in Indonesia, particularly in the thrift shop market. Dreyy Store, a thrift shop business in Bogor, employs a digital marketing strategy through Instagram to maintain sales and attract young consumers by offering quality imported second-hand clothing at affordable prices. This qualitative study uses in-depth interviews, observation, and documentation to analyze Dreyy Store’s marketing strategies based on the 4P marketing mix and SWOT analysis. Findings indicate that Dreyy Store successfully integrates quality products, competitive pricing, strategic location, and active social media promotion to maintain customer loyalty and market competitiveness. A primary obstacle identified is the limited human resources available for responsive social media customer service. The novelty of this research lies in its focus on integrating digital marketing strategies within a local thrift business, addressing specific industry challenges in Indonesia with innovative approaches.
Peran Aplikasi SiBadra Sebagai Media Komunikasi Pemerintah Kota Bogor Dalam Meningkatkan Kualitas Pelayanan Publik Prasetyo Adinugroho; Risma Asti Indrianis
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.17383

Abstract

Penelitian ini bertujuan untuk mengetahui peran Aplikasi SiBadra (Sistem Informasi Berbagi Aduan dan Saran) sebagai media komunikasi Pemerintah Kota Bogor serta menjelaskan upaya peningkatan kualitas pelayanan publik melalui aplikasi tersebut. Masalah penelitian berpusat pada tuntutan masyarakat terhadap pelayanan publik yang masih kerap ditandai dengan proses berbelit-belit, biaya mahal, dan ketidakpastian. Sebagai respons atas tuntutan tersebut, Pemerintah Kota Bogor melalui Dinas Komunikasi dan Informatika (Diskominfo) meluncurkan Aplikasi SiBadra pada April 2019 sebagai inovasi digital berbasis smartphone untuk wadah pengaduan dan saran masyarakat. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi. Informan terdiri dari penanggung jawab aplikasi, admin, tiga pengguna masyarakat, dan satu narasumber triangulasi (Manajer Mall Pelayanan Publik Kota Bogor). Analisis didasarkan pada teori fungsi media komunikasi berteknologi tinggi menurut Burgon & Huffner dalam Hardiyansyah (2015) dan teori lima aspek mendasar kualitas pelayanan publik menurut Safroni dalam Hayat (2017). Hasil penelitian menunjukkan bahwa Aplikasi SiBadra berperan sebagai media komunikasi yang memanfaatkan teknologi tinggi secara efisien, mampu memperkuat eksistensi informasi, berfungsi sebagai alat persuasi dan pengarahan, serta sebagai instrumen kontrol sosial. Selain itu, aplikasi ini telah memenuhi empat dari lima aspek kualitas pelayanan publik, yakni Function, Reliability, Serviceability, dan Assurance. Aspek Confirmance (kepuasan) belum terpenuhi karena sebagian pengguna masih mengeluhkan lambatnya penanganan laporan.
STRATEGI PEMASARAN DIGITAL AKUN @ANNASHSHALIHCERDAS DALAM MENGKOMUNIKASIKAN NILAI PENDIDIKAN ISLAM Prasetyo Adinugroho
Tadbir: Jurnal Manajemen Pendidikan Islam Vol 14 No 2 (2026): Tadbir: Jurnal Manajemen Pendidikan Islam
Publisher : LP2M IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/tjmpi.v14i2.7427

Abstract

Islamic education in Indonesia is undergoing a significant transformation in the digital era of the 21st century, with Integrated Islamic Schools (SIT) increasingly in demand as a solution to concerns about moral degradation, violence, and urban hedonism. This trend demands that Islamic educational institutions effectively communicate their core values to urban society. This study aims to analyze the digital marketing strategy implemented by Annash Shalih Cerdas School in communicating Islamic educational values through the Instagram platform (@annashshalihcerdas). Using a descriptive qualitative approach and case study method, this research examines the Instagram account content during the 2024-2025 period. Data analysis was conducted using thematic content analysis techniques based on the 7P Marketing Mix framework (Product, Price, Place, Promotion, People, Process, Physical Evidence). The results show that Annash Shalih Cerdas successfully integrates all seven marketing elements to frame and convey its core narrative of "Pious & Intelligent". This strategy functions not only as promotion but has evolved into digital branding that builds community, trust, and value differentiation amid the competition among urban Islamic schools. The findings of this study provide practical contributions as a model of digital communication strategy for other Islamic educational institutions in adapting to the dynamics of 21st-century education and aspiring towards global standards.
REPRESENTASI VISUAL DAN FRAMING MEDIA ONLINE TERHADAP FENOMENA KULINER VIRAL DONAT MOCHI CLOUD CAKES Prasetyo Adinugroho
specta Vol 10, No 1 (2026): Specta: Journal of Photography, Arts, and Media
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/specta.v10i1.21017

Abstract

Fenomena kuliner viral di media digital dibentuk melalui perpaduan antara narasi pemberitaan dan representasi visual yang memengaruhi persepsi publik. Penelitian ini bertujuan menganalisis representasi visual dan framing media online terhadap fenomena kuliner viral Donat Mochi Cloud Cakes di Blok M, Jakarta. Penelitian menggunakan pendekatan kualitatif dengan analisis framing Robert Entman terhadap pemberitaan pada Kompasiana, Insertlive, IDN Times, Kumparan, Beautynesia, dan Detik Food. Analisis difokuskan pada hubungan antara narasi berita dan elemen visual yang membangun makna mengenai viralitas kuliner. Hasil penelitian menunjukkan bahwa media merepresentasikan Cloud Cakes melalui visual antrean panjang, antusiasme konsumen, dan tampilan produk yang memperkuat citra eksklusivitas serta mendorong fenomena fear of missing out (FOMO). Framing media mengonstruksi viralitas sebagai peluang promosi UMKM sekaligus persoalan kepadatan ruang publik dan strategi pemasaran berbasis kelangkaan. Perbedaan representasi antarmedia memperlihatkan kontestasi makna antara inovasi kuliner, budaya konsumsi digital, dan isu krisis reputasi. Penelitian ini menunjukkan bahwa representasi visual dan framing media saling melengkapi dalam membentuk konstruksi makna terhadap fenomena kuliner viral, sekaligus memperkuat kajian budaya visual dan media digital kontemporer.
Co-Authors Bayu Himawan R Masgo Dimas Agung Laksono Raharjo Elvira Addawiyah Intan Tri Kusumaningtias Layung Paramesti Martha Meilyati Rohmah Qamila Arianti Luthfindani Restiawan Permana Risma Asti Indrianis Sardi Duryatmo Sinta Devi Lestari