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Journal : Mediagro

APLIKASI MODEL E-MARKETPLACE DALAM E-AGRIBUSINESS Hilmi Arija Fachriyan; I Putu Eka Wijaya
MEDIAGRO Vol 14, No 1 (2018)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.674 KB) | DOI: 10.31942/mediagro.v14i1.2614

Abstract

Economic activity is currently entering an era called the era of digital economy. Digital economy involves the process of e-business or e-commerce that utilizes the internet network. The rapid growth of internet users in Indonesia has affected the agribusiness sector to adopt e-commerce called e-agribusiness.In line with the development of the internet, a new understanding of electronic marketing paradigm in e-agribusiness in the form of e-marketplace. Some agribusiness e-marketplace sites have been born in Indonesia such as "agromaret.com", "kecipir.com", "limakilo.id", and "agribisnispedia.com". These five agribusiness e-marketplaces each have their own characteristics, advantages and disadvantages. Basically, the success of an e-marketplace depends heavily on the level of involvement of the participating participants. The lack of e-marketplace reliability is often criticized as one of the key factors that reduce the confidence of sellers or buyers to participate. The process of maturing the e-marketplace is needed to influence the user's perception of the quality of the technical service, the quality of the content service and the quality of customer service. Therefore, there is pressure on the provider side to improve the quality of its services and offer something unique above industry standards to achieve a competitive advantage over other agribusiness e-marketplaces. Keywords:e-commerce, e-agribusiness, e-marketplace.
FAKTOR YANG MEMPENGARUHI PRODUKSI PEMBESARAN UDANG VANAME (Litopenaeus vannamei) DI KECAMATAN KALIWUNGU KABUPATEN KENDAL Awami, Shofia Nur; Darmawan, Agus Imam; Hastuti, Dewi; Fachriyan, Hilmi Arija
MEDIAGRO Vol 20, No 1 (2024): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v20i1.10700

Abstract

Vaname Shrimp, also known as Litopenaeus vaname, is one type of shrimp that has the highest appetite and fast growth. However, their size when mature is smaller than Windu shrimp. This research aims to analyze the variables that influence vaname shrimp production in Kaliwungu District Kendal regency. The sampling method was a saturated sampling method, where the sample for this research is the entire population of vaname shrimp cultivators totaling 29 people. The data source used is primary data, which is then analyzed using multiple linear regression. Based on the results of multiple linear regression analysis, the coefficient of determination was 90.8%. The F test result obtained F calculated value = 59.273 which is greater than F table = 4.22.  Based on the t test (partial), it shows that the variables pond area (X1), number of seeds (X2), number of feed (X3) and number of labor (X4) are variablest that influence vaname shrimp production (Y).
PENGUJIAN KEUNGGULAN DAN ANALISIS USAHATANI PADA KACANG PANJANG (Vigna sinensis L.) VARIETAS LONGER 02 Kustanto, Heri; Fachriyan, Hilmi Arija; Subantoro, Renan
MEDIAGRO Vol 18, No 2 (2022)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v18i2.7048

Abstract

Kacang panjang adalah salah sayuran yang cukup populer dan digemari masyarakat luas. Sayuran ini memiliki banyak kandungan gizi dan bermanfaat bagi tubuh manusia. Produksi kacang panjang tergolong rendah dan selama tujuh tahun terakhir cenderung terus menurun dari tahun sebelumnya. Penurunan ini disebabkan oleh berkurangnya luasan panen dan keenganan petani menanam kacang pancang karena produktivitasnya rendah  dan ketidak stabilan harga jual polong kacang panjang. Maka dari ini perlu dilakukan suatu usaha untuk meningkatkan produksi kacang panjang. Usaha yang dapat dilakukan untuk mencapai tujuan tersebut adalah dengan memperoleh varietas yang memiliki sifat unggul dengan produksi cukup tinggi dan memberikan keuntungan yang layak bagi usahataninya. Tujuan penelitian ini ialah untuk menguji produktivitas dan mengetahui nilai pendapatan usahatani dengan memakai varietas Longer 02 dibandingkan dengan dengan varietas pembanding. Hasil penelitian menunukkan bahawa sifat panjang daun, lebar daun, umur berbunga, umur panen, panjang polong, diameter polong, jumlah biji per polong, berat polong per tanaman dan hasil panen polong segar per hektar menunjukkan pengaruh nyata. Longer 02 mempunyai produksi yang tinggi dan secara analisis usaha tani lebih mampu memberikan keuntungan kepada petani.
Faktor yang Mempengaruhi Keputusan Konsumen Dalam Membeli Sayuran di Pedagang Sayur Keliling Awami, Shofia Nur; Handayaningrum, Raphelia; Istanto, Istanto; Fachriyan, Hilmi Arija
Mediagro: Jurnal Ilmu-ilmu Pertanian Vol 21 No 2 (2025): MEDIAGRO
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v21i2.13478

Abstract

Seller vegetable are actors in the downstream agribusiness subsystem who have a role in distributing vegetable products in residential areas based on considerations to establish direct contact with consumers. This study aims to determine the characteristics of consumers who buy vegetables at mobile vegetable traders and find out what factors influence consumer decisions in Ambarawa Asri Housing in purchasing vegetables at mobile vegetable vendors. This research uses basic quantitative methods with a case study approach. The sample data taken were consumers who purchased vegetables at mobile vegetable vendors totaling 80 respondents. The method of data analysis is done by using multiple linear regression through the SPSS 25 application. The results showed that the characteristics of consumers are women who work as housewives between the ages of 46 to 55 years who are married with the last level of high school education and have 4 family members, have a monthly personal income of less than Rp 1,000,000 and the average monthly family income is between Rp 3,000,000 to Rp 4,999,999. Consumers shop daily at mobile vegetable vendors and rarely shop elsewhere and have 2 subscription merchants. The variables that significantly influence vegetable purchasing decisions are psychological factors, product factors, and distribution factors. Keywords: Vegetables, Purchasing Decisions, Seller