Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business International Journal of Health, Economics, and Social Sciences (IJHESS)
Iswanto
Institut Bisnis dan Ekonomi Indonesia
Economics, Econometrics & Finance Public Health Social Sciences

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Communication with Investors: Strengthening Strategies to Address the Decline in the Jakarta Composite Index and Improve the Welfare of MSMEs Made Susilawati; Nadiya Yunan; Iswanto; Liza Utama
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9332

Abstract

The volatility of the Jakarta Composite Index (JCI) in 2026 has created a precarious environment for both institutional investors and Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This research explores the pivotal role of strategic investor communication in mitigating the adverse effects of market downturns and its subsequent impact on MSME welfare. Utilizing a qualitative-exploratory approach, the study analyzes how transparent, data-driven communication strategies can stabilize investor sentiment and prevent capital flight during bearish periods. Furthermore, it investigates the structural link between capital market stability and the informal economy, particularly how fluctuations in the JCI influence the availability of credit and partnership opportunities for MSMEs. Grounded in Signaling Theory and Stakeholder Theory, the findings suggest that effective communication acts as a buffer against market irrationality. The research highlights that while a decline in the JCI often leads to tightened liquidity, proactive engagement strategies can sustain investor confidence in the long-term resilience of the Indonesian economy. This study concludes with a proposed framework for "Integrated Financial Communication" that synchronizes macro-level market signaling with micro-level MSME support systems to ensure holistic economic welfare.
Content Marketing Strategy on Social Media to Increase Brand Awareness Evi Sirait; Iswanto; Ana Yuliana; Yusnia Sinambela; Rizal Perlambang CNAWP
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9958

Abstract

This study aims to analyze content marketing strategies on social media to increase brand awareness. The research method used is a qualitative approach with descriptive methods. Data collection was conducted through interviews, observations, and documentation of marketing activities on social media. The results show that an effective content marketing strategy includes targeted content planning, creative and engaging content creation, consistency in content publication, and active interaction with the audience. Furthermore, utilizing emerging trends on social media can also increase the reach and visibility of content. This strategy has been proven to increase brand awareness because the audience becomes more familiar with and remembers the brand promoted through social media. Therefore, content marketing on social media can be an effective strategy for companies or business actors to strengthen brand image and increase brand recognition among consumers.
Impact of Corporate Social Responsibility (CSR) on Brand Image and Consumer Preferences: A Case Study in the Automotive Industry Nurul Septya Magisa; Ana Yuliana; Sulasti; Iswanto; Rizaldy
International Journal of Health, Economics, and Social Sciences (IJHESS) (Special Issue) - International Journal of Health, Economics, and Social Sciences (IJHESS)
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v7i2.7529

Abstract

This study aims to analyze the effect of Corporate Social Responsibility (CSR) on brand image and consumer preference in the automotive industry, with a case study of motor vehicle consumers in Pontianak City. CSR is currently not only seen as a company's moral obligation, but also as a business strategy that can shape positive perceptions and create competitive advantages. This research uses a quantitative approach with a total of 100 respondents selected through purposive sampling technique. The research instrument was arranged in the form of a Likert scale closed questionnaire and analyzed by multiple linear regression. The results show that CSR has a significant effect on brand image and consumer preference, both directly and through brand image as an intervening variable. Brand image plays a strong mediating role, suggesting that consumer perceptions of corporate social responsibility shape loyalty and purchase intentions. Consumer preference is not only built through product features or price, but also through the emotional connection and social value built by companies through CSR programs. The implication of this study suggests that automotive companies in Pontianak and other regions make CSR a strategic part of brand management and market winning efforts. Consistent, authentic, and communicative CSR implementation can increase positive perceptions of the brand and strengthen the psychological bond between companies and consumers. Thus, CSR becomes an important element in modern sustainable marketing strategies.
Co-Authors Ana Yuliana CNAWP, Rizal Perlambang Evi Sirait Liza Utama Made Susilawati Nadiya Yunan Nurul Septya Magisa Rizaldy Sulasti Yusnia Sinambela