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All Journal Al-Kharaj: Journal of Islamic Economic and Business
Iswanto
Institut Bisnis dan Ekonomi Indonesia
Economics, Econometrics & Finance

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Content Marketing Strategy on Social Media to Increase Brand Awareness Evi Sirait; Iswanto; Ana Yuliana; Yusnia Sinambela; Rizal Perlambang CNAWP
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9958

Abstract

This study aims to analyze content marketing strategies on social media to increase brand awareness. The research method used is a qualitative approach with descriptive methods. Data collection was conducted through interviews, observations, and documentation of marketing activities on social media. The results show that an effective content marketing strategy includes targeted content planning, creative and engaging content creation, consistency in content publication, and active interaction with the audience. Furthermore, utilizing emerging trends on social media can also increase the reach and visibility of content. This strategy has been proven to increase brand awareness because the audience becomes more familiar with and remembers the brand promoted through social media. Therefore, content marketing on social media can be an effective strategy for companies or business actors to strengthen brand image and increase brand recognition among consumers.
Co-Authors Ana Yuliana CNAWP, Rizal Perlambang Evi Sirait Yusnia Sinambela