Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business
Iswanto
Institut Bisnis dan Ekonomi Indonesia
Economics, Econometrics & Finance

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Communication with Investors: Strengthening Strategies to Address the Decline in the Jakarta Composite Index and Improve the Welfare of MSMEs Made Susilawati; Nadiya Yunan; Iswanto; Liza Utama
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9332

Abstract

The volatility of the Jakarta Composite Index (JCI) in 2026 has created a precarious environment for both institutional investors and Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This research explores the pivotal role of strategic investor communication in mitigating the adverse effects of market downturns and its subsequent impact on MSME welfare. Utilizing a qualitative-exploratory approach, the study analyzes how transparent, data-driven communication strategies can stabilize investor sentiment and prevent capital flight during bearish periods. Furthermore, it investigates the structural link between capital market stability and the informal economy, particularly how fluctuations in the JCI influence the availability of credit and partnership opportunities for MSMEs. Grounded in Signaling Theory and Stakeholder Theory, the findings suggest that effective communication acts as a buffer against market irrationality. The research highlights that while a decline in the JCI often leads to tightened liquidity, proactive engagement strategies can sustain investor confidence in the long-term resilience of the Indonesian economy. This study concludes with a proposed framework for "Integrated Financial Communication" that synchronizes macro-level market signaling with micro-level MSME support systems to ensure holistic economic welfare.
Content Marketing Strategy on Social Media to Increase Brand Awareness Evi Sirait; Iswanto; Ana Yuliana; Yusnia Sinambela; Rizal Perlambang CNAWP
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9958

Abstract

This study aims to analyze content marketing strategies on social media to increase brand awareness. The research method used is a qualitative approach with descriptive methods. Data collection was conducted through interviews, observations, and documentation of marketing activities on social media. The results show that an effective content marketing strategy includes targeted content planning, creative and engaging content creation, consistency in content publication, and active interaction with the audience. Furthermore, utilizing emerging trends on social media can also increase the reach and visibility of content. This strategy has been proven to increase brand awareness because the audience becomes more familiar with and remembers the brand promoted through social media. Therefore, content marketing on social media can be an effective strategy for companies or business actors to strengthen brand image and increase brand recognition among consumers.
Co-Authors Ana Yuliana CNAWP, Rizal Perlambang Evi Sirait Liza Utama Made Susilawati Nadiya Yunan Yusnia Sinambela