Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Investasi Islam
Dewi Sulastri
Universitas Islam Negeri Sunan Gunung Djati Bandung
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Brand Differentiation and Digital Marketplace Innovation under Trademark Law: Insights from Indonesia’s Law No. 20 of 2016 Dewi Sulastri; Neng Yani Nurhayani
Jurnal Investasi Islam Vol. 11 No. 1 (2026): Jurnal Investasi Islam (JII)
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/cg1az384

Abstract

This study examines the relationship between brand differentiation strategies, technological innovation in digital marketplaces, and trademark protection under Indonesia’s Law No. 20 of 2016. Using a qualitative empirical–juridical approach, the research draws on semi-structured interviews with intellectual property officials, business actors, and marketplace stakeholders, complemented by document analysis and case studies. The findings indicate that global market competition and digitalisation encourage firms to strengthen brand differentiation through digital ecosystems, data-driven marketing, and platform technologies such as AI and blockchain. However, regulatory fragmentation, cross-border enforcement challenges, and limited intellectual property awareness among MSMEs hinder effective trademark protection. The study contributes to the literature by highlighting the emerging implications of immersive technologies (VR, AR, XR, and metaverse environments) for trademark protection and proposing an adaptive regulatory framework that integrates state regulation, platform governance, and business innovation.
Co-Authors Neng Yani Nurhayani