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All Journal Nusantara Hasana Journal Mount Hope Global Economic Journal JUPARITA: Jurnal Pariwisata Tawangmangu
Yohan Purnawan
Universitas Efarina
Agriculture, Biological Sciences & Forestry Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Nursing Social Sciences

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PENGUATAN KAPASITAS MANAJERIAL UKM BATIK DI KOTA PEMATANG SIANTAR MELALUI PELATIHAN KETERAMPILAN MANAJEMEN PEMASARAN DIGITAL DAN KEUANGAN Yohan Purnawan; Yeni Trisna Purba; Peronika Sari Br Tarigan
Nusantara Hasana Journal Vol. 5 No. 3 (2025): Nusantara Hasana Journal, August 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i3.1998

Abstract

This Community Service Program aims to strengthen the managerial capacity of batik SMEs in Pematang Siantar City through training and mentoring in digital marketing and business financial management. The main problems faced by partners include marketing that is still predominantly offline, inconsistent promotional content, suboptimal use of marketplaces and social media, and disorganized financial records, making it difficult to calculate cost of goods, profit, and cash flow. The intervention was carried out through needs assessment, structured training, hands-on practice (including the creation of business accounts, product catalogs, promotional content, and simple bookkeeping), as well as pre–post evaluation and follow-up actions. The outputs of this program include training modules, simple SOPs for digital marketing, bookkeeping templates (cash, sales, expenses, inventory), and a 30-day action plan for each SME. This program is expected to improve digital literacy, enhance the consistency of financial record-keeping, and strengthen business decision-making capacity, thereby increasing the competitiveness of local batik SMEs.
PENGUATAN MODEL PERENCANAAN STRATEGIS UNTUK PEMBERDAYAAN EKONOMI KOMUNITAS LOKAL Yohan Purnawan; Melisa Nur Asima Sidabutar; Julina Purba
Nusantara Hasana Journal Vol. 4 No. 7 (2024): Nusantara Hasana Journal, December 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i7.2001

Abstract

This community service program (PkM) aims to develop and test an applicable strategic planning model to strengthen the economic empowerment of local communities. Common problems faced by partners include economic programs that are ad hoc in nature, not yet based on data regarding potentials and challenges, weak value chain mapping, limited access to markets and capital, and the absence of measurable performance indicators. The method was carried out through participatory assessment, mapping of potentials and stakeholders, SWOT/TOWS and value chain analysis, formulation of vision–mission–objectives, development of program portfolios (quick wins–medium term), determination of KPIs and financing plans, as well as assistance in pilot implementation. The main outputs include a Strategic Plan for Economic Empowerment (roadmap), a set of planning tools (templates) and SOPs, and a monitoring dashboard to ensure sustainability.
PENGUATAN KAPASITAS MANAJERIAL PELAKU USAHA KREATIF LOKAL MELALUI PELATIHAN DAN MENTORING Yohan Purnawan; Hendri Mayanta; Benny Sofian Pandinata Purba
Nusantara Hasana Journal Vol. 4 No. 2 (2024): Nusantara Hasana Journal, July 2024
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i2.2005

Abstract

This community service program (PkM) aims to strengthen the managerial capacity of local creative entrepreneurs through structured training and mentoring assistance, enabling them to improve business performance in a measurable manner. Common challenges faced by partners include unorganized financial record-keeping, pricing that is not based on cost of goods sold (COGS), inconsistent digital marketing practices, weak operational and inventory management, and the absence of clear business targets and work plans. The program is implemented through baseline assessment, core training (finance, marketing, operations, human resources, and legal aspects), business clinics, individual and group mentoring, and pre–post evaluation. The outputs include individual business action plans, simple bookkeeping templates, COGS and pricing calculators, concise operational SOPs, and a basic KPI dashboard. The expected impact is an improvement in managerial literacy, better business practices, and increased revenue and efficiency during the post-mentoring period.
ESG IMPACT ON FINANCIAL PERFORMANCE AND REPUTATION OF INDUSTRIAL COMPANIES (2020-2025) Yohan Purnawan; Yeni Trisna Purba; Janulingga Damanik
Mount Hope Economic Global Journal Vol. 3 No. 3 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i3.1010

Abstract

This study aims to analyze the impact of Environmental, Social, and Governance (ESG) implementation on the financial performance and reputation of industrial companies in Indonesia in the 2020–2025 period, and to identify the role of digital transformation in strengthening the effectiveness of ESG implementation. ESG is positioned as a strategic factor assessed by investors, consumers, regulators, and the public, as the need for sustainable business practices and transparency increases. The study uses a quantitative approach with multiple regression analysis. ESG scores are measured compositely and per dimension (Environmental/E, Social/S, and Governance/G), with financial performance represented by Return on Equity (ROE) and Return on Assets (ROA). Control variables include company size, leverage, and growth, while digital transformation is used as a variable that strengthens ESG implementation through data collection and reporting support. The results show that ESG implementation has a positive and significant effect on financial performance, particularly on increasing ROE and ROA. Furthermore, ESG practices also improve company reputation through transparency and accountability, strengthening brand value, and mitigating reputational risk. Research also confirms that digital transformation supports more efficient and verifiable ESG implementation and reporting processes. A case study of PT Visi Prima Artha, which implemented a solar power plant, reinforces the finding that sustainability initiatives can have a dual impact, improving both financial performance and reputation.
Praktik Kerja Adil dan Keseimbangan Pekerjaan-Hidup di Industri Berkekuatan Tinggi Yohan Purnawan; Yeni Trisna Purba; Peronika Sari BR Tarigan
Jurnal Pariwisata Tawangmangu Vol 3 No 2 (2025): July 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v3i2.999

Abstract

This study aims to examine the implementation of fair work practices and work-life balance among employees in high-intensity industries in Indonesia, and their effects on organizational outcomes, including job satisfaction, organizational commitment, and performance. Fair work practices are measured across four organizational justice dimensions: distributive, procedural, interactional, and informational justice. Work-life balance is assessed through time balance, involvement balance, and satisfaction balance, guided by boundary management theory. Using a quantitative correlational design, the study collected data from 300 professional employees working in technology, finance, consulting, and startup companies across Jakarta, Bandung, Surabaya, and Bali. Data were gathered via online questionnaires and enriched through semi-structured interviews, HR manager focus group discussions, and document analysis. Data analysis involved CFA, reliability testing, Pearson correlation, and Structural Equation Modeling (SEM), including mediation tests using bootstrapping. The results indicate that fair work practices have a positive and significant effect on work-life balance (β = 0.48; p < 0.001). Additionally, both fair work practices and work-life balance positively and significantly influence job satisfaction, organizational commitment, and performance. Work-life balance also significantly mediates the relationship between fair work practices and all organizational outcomes, with significant indirect effects. Overall, the findings highlight the importance of fair workplace policies to enhance employee well-being while supporting organizational performance in high-intensity work environments.
Manajemen Nilai Pemangku Kepentingan di Perusahaan Publik vs. Privat: Pendekatan Kualitatif Yohan Purnawan; Melisa Nur Asima Sidabutar; Julina Purba
Jurnal Pariwisata Tawangmangu Vol 2 No 3 (2024): Desember 2024
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v2i3.1014

Abstract

This study examines stakeholder value management in public and private sector organizations using a qualitative approach. The research is grounded in the growing demand for transparency and good governance in the Indonesian context, which shapes how organizations manage and create value for stakeholders. The study aims to analyze stakeholder engagement strategies in both sectors, identify differences and similarities in organizational objectives, decision-making mechanisms, funding sources, and accountability, and evaluate the effectiveness of these strategies in generating long-term value (financial, social, and environmental). Data were collected through systematic literature study and analyzed using thematic and content analysis, supported by triangulation to ensure validity. The findings indicate that private sector organizations generally focus on creating economic value through market-oriented approaches such as customer loyalty programs, investor relations, and supply-chain collaboration. In contrast, public sector organizations prioritize social value through public consultation, transparency, and cross-institution collaboration. Digital technology also serves as a key driver for improving engagement efficiency and effectiveness in both sectors, although evaluation and responsiveness to feedback tend to differ due to institutional characteristics. The study provides practical recommendations to strengthen stakeholder value management performance in the digital and globalization era.
Peran Ekosistem Inovasi Lokal dalam Pembangunan UMKM Yohan Purnawan; Melisa Nur Asima Sidabutar; William Gerry Sidabutar
Jurnal Pariwisata Tawangmangu Vol 3 No 3 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/juparita.v3i3.1015

Abstract

This study examines the crucial role of local innovation ecosystems in supporting the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, particularly amid increasingly competitive global economic conditions that heighten the need for innovation. Evidence shows that innovation in products, marketing, and processes significantly contributes to MSME performance. The local innovation ecosystem involves key actors—universities, corporate venture capital, and incubators. Universities not only supply skilled human resources but also act as sources of knowledge and technology through research activities and collaboration with industry. Corporate ventures provide investment, professional mentoring, and market networks, while incubators offer ongoing support by providing facilities, training/mentoring, and access to professional networks to accelerate MSME growth. The synergy between innovation and ecosystem support is considered essential for creating added value, expanding market access, and optimizing MSME performance, including through digital transformation. The study uses a systematic literature review approach by analyzing 12 relevant articles published between 2015 and 2025 to provide a comprehensive picture of how local innovation ecosystems influence MSMEs
Co-Authors Benny Sofian Pandinata Purba Hendri Mayanta Janulingga Damanik Julina Purba Melisa Nur Asima Sidabutar Peronika Sari Br Tarigan William Gerry Sidabutar Yeni Trisna Purba