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All Journal Jurnal Studi Komunikasi
Dewi Rachmawati
LSPR Institute of Communication and Business
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Akad as a transactional communication among Generation Z of Banjarese people Dewi Rachmawati; Ayu Rakhmi Tiara Hamdani; Latifa Ramonita
Jurnal Studi Komunikasi Vol. 10 No. 1 (2026)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v10i1.11293

Abstract

The sale and purchase agreement (akad) has long been a traditional practice in the daily lives of the Banjar community. This study aims to examine the implementation of akad by Generation Z through a transactional communication approach and to analyse how its sustainability contributes to future generations in Banjar society. Using a descriptive qualitative method, this research investigates the construction of meaning surrounding akad in everyday transactional interactions. Data were collected through Focus Group Discussions (FGDs) and in-depth interviews with Generation Z participants. In addition, source triangulation was conducted by involving parents, teachers, community leaders, and sellers. The findings indicate that Generation Z continues to consistently apply akad in their daily transactions. Moreover, informants from all generations emphasised the importance of preserving this practice, as it aligns with the religious and cultural values of the local community.
Co-Authors Ayu Rakhmi Tiara Hamdani Latifa Ramonita