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All Journal International Journal of Engagement and Empowerment (IJE2) Journal of Marketing Innovation
Eva Aqilah Abu Jalil
Management and Science University, Malaysia
Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Investigating Actual Fuel Switching Behaviour among Consumers in Indonesia using the Push-Pull-Mooring Framework Imas Chandra Pratiwi; Ruth Chania Ukia; Arizal Putra Pratama; Eva Aqilah Abu Jalil
Journal of Marketing Innovation (JMI) Vol. 6 No. 1 (2026):
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v6i1.394

Abstract

Market controversies in Indonesia’s fuel retail sector have prompted consumers to reconsider their fuel provider choices. However, empirical research examining actual switching behaviour in the fuel retail context using the Push–Pull–Mooring (PPM) framework remains limited. This study investigates actual switching behaviour among Indonesian fuel consumers through the PPM framework. Data were collected from 394 respondents using purposive sampling and analysed using Partial Least Squares–Structural Equation Modelling (PLS-SEM). The findings show that push and pull factors significantly shape switching intention, which in turn strongly predicts actual switching behaviour. In contrast to traditional PPM assumptions, mooring factors do not exhibit a significant influence in this context. These results suggest that in habitual and low-complexity services, switching behaviour is predominantly intention-driven. This study extends the PPM framework by demonstrating its context-dependent applicability and providing empirical evidence that mooring factors may play a limited role in routine, low-involvement consumption decisions such as fuel purchasing.
INTERNATIONAL COMMUNITY SERVICE PROGRAM THROUGH ACADEMIC COLLABORATION AND INDUSTRIAL EXPOSURE IN MALAYSIA: STRENGTHENING GLOBAL NETWORKING AND HIGHER EDUCATION INTERNATIONALIZATION Nuryati Nuryati; Furtasan Ali Yusuf; Eva Aqilah Abu Jalil; Saprudin Saprudin; Suheri Suheri; Sri Nuraida; Mad Uma; Rizqon Nujuludin; Matlaul Anwar; Evi Gustini; Supriyadi Supriyadi; Tuti Alawiah; Nurul Dewi Hayati
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 2 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i2.267

Abstract

The internationalization of higher education has become a strategic agenda for universities in enhancing academic quality and global competitiveness. This community service program (PKM) was conducted in Malaysia from 2–5 September 2026 by the Association of Indonesian Lecturers (IDDRI) Banten Province involving delegates from several Indonesian universities. The activities included international seminars, academic discussions, institutional visits, signing of Memoranda of Understanding (MoU) with Management and Science University (MSU) and SEGi University, and industrial visits to Kumpulan Media Karangkraf. The program employed participatory and collaborative approaches through knowledge sharing, academic networking, and experiential learning. The results indicated significant achievements in strengthening international partnerships, increasing participants’ global perspectives, expanding opportunities for collaborative research and publications, and enhancing institutional networking. The program demonstrates that international community engagement can effectively support higher education internationalization and contribute to sustainable academic collaboration.
Co-Authors Arizal Putra Pratama Evi Gustini Furtasan Ali Yusuf Imas Chandra Pratiwi Mad Uma Matlaul Anwar Nurul Dewi hayati Nuryati Nuryati Rizqon Nujuludin Ruth Chania Ukia Saprudin Saprudin Sri Nuraida Suheri Suheri Supriyadi Supriyadi Tuti Alawiah