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All Journal Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship International Journal of Management Science and Information Technology (IJMSIT) APPA : Jurnal Pengabdian Kepada Masyarakat
Azalia Mawarindani Indra
Institut Teknologi dan Bisnis Palcomtech
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology

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Pemanfaatan Kecerdasan Buatan dalam Peningkatan Kompetensi Pegawai LLDIKTI Yarza Aprizal; Azalia Mawarindani Indra; Intra Swadaya Hidayat; Yanti Efendy; Khotop; Muhammad Fajar Ariwibowo; Wiza Yunifa
APPA : Jurnal Pengabdian Kepada Masyarakat Vol 3 No 5 (2026): APPA : Jurnal Pengabdian kepada Masyarakat
Publisher : Shofanah Media Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transformasi digital menuntut peningkatan kompetensi sumber daya manusia, termasuk aparatur di lingkungan pendidikan tinggi. Namun, pemanfaatan teknologi kecerdasan buatan (Artificial Intelligence) dalam kegiatan administrasi dan layanan kelembagaan masih belum optimal akibat keterbatasan pemahaman dan keterampilan praktis pegawai. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan kompetensi pegawai LLDIKTI Wilayah II dalam memanfaatkan teknologi KA untuk mendukung efektivitas dan efisiensi tugas administrasi. Topik ini dipilih karena KA memiliki potensi besar dalam membantu penyusunan dokumen, pengolahan informasi, serta percepatan proses kerja birokrasi. Metode pelaksanaan kegiatan menggunakan pendekatan pelatihan dan pendampingan yang meliputi penyampaian materi konseptual, demonstrasi penggunaan perangkat KA, serta praktik langsung oleh peserta. Evaluasi dilakukan melalui observasi partisipatif dan umpan balik peserta terhadap pemahaman serta kemampuan penerapan KA dalam tugas sehari-hari. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan pegawai dalam memanfaatkan KA, khususnya untuk penyusunan surat dan laporan kerja secara lebih cepat dan sistematis. Peserta juga menunjukkan sikap positif dan kesiapan untuk mengadopsi teknologi KA dalam aktivitas kerja. Kegiatan ini menegaskan bahwa pelatihan KA berperan penting dalam penguatan kapasitas institusional dan kesiapan aparatur pendidikan tinggi menghadapi tuntutan transformasi digital.
Analysis of Telecommunication Market Competition in Indonesia: A Case Study of the XL-SMART Merger Muhammad Fajar Ariwibowo; Azalia Mawarindani Indra; Umari Abdurrahim Abi Anwar
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.7009

Abstract

PT XL Smart is a merger company carried out by XL Axiata, Smartfren Telecom, and Smart Telcom with a merger value of more than Rp 104 trillion. PT XL Smart has advantages in brands and is able to serve markets from various circles. This research activity will focus on business competition in the telecommunications sector in Indonesia, which continues to grow, and appropriate merger regulations to prevent unfair competition practices from the merger action or even the potential for an oligopoly market. The research method used qualitative descriptive, the analysis in this study is also using competition law in Indonesia which also regulates the merger of companies. The results are telecommunications market competition is increasingly competitive, XL Smart has the opportunity to become a market leader, and the main challenge after the merger is that different corporate cultural barriers can be overcome with ICare values. In terms of the company's strengths after the merger, XL Smart can have complementary competitive advantages and has the opportunity to overcome the weaknesses it has after the merger.
Dampak Personalisasi Konten di Media Sosial Terhadap Minat Menggunakan Jasa Pariwisata Melalui Keterlibatan Konsumen Mirza Putri Andita; Azalia Mawarindani Indra
Jurnal Maksipreneur Vol 15 No 2 (2026)
Publisher : Universitas Proklamasi 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30588/jmp.v15i2.2688

Abstract

Leveraging AI to create relevant content for audiences facilitates genuine two-way communication, which can significantly increase customer engagement and, consequently, strengthen intention to use the service. This study investigates the direct and indirect effects of personalized content on intention to use, utilizing consumer engagement as a mediating variable. The research focuses on Indonesian consumers who have interacted with the local guide tour service provider @kawanceritaoutdoor. A quantitative approach was employed, collecting data from 150 respondents via an online survey; respondents were selected based on their interaction with @kawanceritaoutdoor's AI-personalized content on Instagram. The results show that personalized content significantly and positively influences consumer engagement and intention to use. However, consumer engagement does not significantly influence intention to use. Consequently, the study finds that consumer engagement does not mediate the correlation between personalized content and intention to use. The divergence from some previous research suggests that the specific type of interaction in consumer engagement is crucial in determining its effectiveness on buying decisions. This research provides practical insights to optimize content strategies aimed at building deeper connections with the consumer to effectively enhance purchase intention conversion.
Co-Authors Aprizal, Yarza Intra Swadaya Hidayat Khotop Muhammad Fajar Ariwibowo Umari Abdurrahim Abi Anwar Wizayunifa Yanti Efendy