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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) IKRA-ITH ABDIMAS Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Business Journal : Jurnal Bisnis Dan Sosial Jurnal Abdimas Mandiri Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Pengabdian Masyarakat Nusantara Reviu Akuntansi, Manajemen, dan Bisnis Jurnal Pemberdayaan Umat Room of Civil Society Development MDP Student Conference Jurnal Serambi Ekonomi dan Bisnis
Mirza Putri Andita
Institut Teknologi dan Bisnis PalComTech, Palembang, Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Public Health Social Sciences Other

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PENGARUH CITRA MEREK DAN MOTIVASI BELANJA HEDONIS TERHADAP PEMBELIAN IMPULSIF ONLINE DI INSTAGRAM Mirza Putri Andita; Umari Abdurrahim Abi Anwar
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.48763

Abstract

The existence of social media makes Indonesian women easy to get information about well-known global fast fashion brands such as Zara. This condition triggers them to buy Zara clothes impulsively on online platforms such as Instagram. The purpose of this research to determine the effect of Zara’s brand image in the minds of consumers and the factors that motivate them to do hedonic shopping such as adventure, ideas, relaxation, and shopping value on their desire to do impulse buying on Instagram. The data was obtained by distributing questionnaires to 108 respondents who had bought 1 (one) Zara’s shirt on Instagram in the last 1 year (April 2022 – April 2023). The hypothesis were tested using bootstrapping test in Smart PLS 4.0. The results show there is not a significant effect of brand image on online impulse buying. However, the hedonic shopping motivation has a significant effect on online impulse buying.
Analisis Insight Instagram Business untuk Pengambilan Keputusan Bisnis yang Lebih Cerdas Andita, Mirza Putri; Lusiana Annisa, Mutiara; Trinoviyanti, Trinoviyanti; Pramono, Setia
MDP Student Conference Vol 3 No 2 (2024): The 3rd MDP Student Conference 2024
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v3i2.7238

Abstract

The utilization of social media, particularly Instagram Business, has emerged as an integral strategy in supporting the sustainability of a business, especially SME. The information provided by Insight Instagram Business, such as statistics of reached audience and profile of audience visiting business Instagram accounts, can be a valuable tool for business owners to optimize marketing or other business strategies. This research aims to evaluate the impact of using Insight on Instagram Business as a tool that supports the business decision making process on the growth of business performance. The research method used in this research is distributing questionnaires to 100 MSME business owners or Instagram admins, who actively use the Insight feature on Instagram. The findings indicate that both comprehension and utilization of data from Insight in Instagram Business independently have a positive impact on business performance.
Pemberdayaan UMKM Dekpid melalui Pembimbingan Promosi melalui Instagram dan Desain Packaging Produk Andita, Mirza Putri; Indra, Azalia Mawarindani; Yunifa, Wiza; Handra, Fathya Salsabilla
Jurnal Pemberdayaan Umat Vol. 3 No. 1 (2024): Februari
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jpu.v3i1.2698

Abstract

Purpose: This activity aims to assist small business, Dekpid, in creating attractive packaging and enhancing the quality of its social media content. Methodology/approach: This project follow a practical approach, using interview techniques to identify challenges faced by Dekpid and to develop the activities or programs for solving them. Ultimately, the project assists Dekpid in utilizing social media to enhance the promotion of their products through higher-quality content and provides guidance on creating packaging designs. Results/findings: The output of the activity contributes to an enhanced understanding of designing product packaging and the development of high-quality social media content to support the promotion of SMEs Dekpid on Instagram. Conclusion: Lecturers and undergraduate students are participating in initiatives aimed at boosting the competitiveness of UMKM Dekpid. These activities include the development of creative packaging designs that align with the logo, as well as the development of social media marketing content to promote the products. Limitation: One limitation of the activity was the restricted timeframe, which led to the project concluding in less than a month, resulting in a less detailed impact and a potential for better outcomes if it had a longer duration. Contribution: These program can help the growth of Dekpid as one of small businesses in Palembang. Ultimately, this growth is expected to lead to an increase in job opportunities within the area.
Analisis Common Size pada Perusahaan Advertising, Printing dan Media yang Terdaftar di Bursa Efek Indonesia Andita, Mirza Putri; Annisa, Mutiara Lusiana
Jurnal Serambi Ekonomi dan Bisnis Vol 7, No 1 (2024): September 2023 -February 2024
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v7i1.7433

Abstract

The research objective is to analyze the company's financial performance using the common size method. The population in the research are manufacturing companies listed on the Indonesian Stock Exchange (BEI) for the 2021-2022 period which operate in the advertising, printing and media sectors. The type of sampling used in this research is purposive sampling. The companies that were the object of research were 16 companies over 2 periods (2021-2022). The research results show that there will be an increase in current assets in 2021 of 88% for the companies Intermedia Capital Tbk and MNC Studios International Tbk. For fixed assets, it can be seen that there was an increase of 91% in LINK Net. Meanwhile, for liability posts on short-term and long-term debt. There was an increase in short-term debt of 96%, namely at the company Intermedia Capital Tbk and an increase in long-term debt of 59% at Mahaka Media Tbk. Meanwhile, for equity posts, there was an increase of 99% in the company MNC Studios International Tbk. Furthermore, the increase in current assets in 2022 will be 84% for the companies Intermedia Capital Tbk and MNC Studios International Tbk. For fixed assets, it can be seen that there was an increase of 92% in LINK Net. Meanwhile, for liability posts on short-term and long-term debt. There was an increase in short-term debt of 93%, namely at the company Surta Citra Media Tbk. Furthermore, there was an increase in long-term debt of 53% at MD Pictures Tbk. Meanwhile, for equity posts, there was an increase of 99% in the company MNC Studios International Tbk. The increase in cost of goods sold in 2021 was 81% for the company Intermedia Capital Tbk. For the gross profit post, it can be seen that there was an increase of 78% in LINK Net. Meanwhile, for the net profit post, there was an increase of 66% for the Mahaka Media Tbk company. The increase in cost of goods sold in 2022 will be 87% for the company Intermedia Capital Tbk. For the gross profit post, it can be seen that there was an increase of 77% in LINK Net. Meanwhile, for the net profit post, there was an increase of 58% for the Mahaka Media Tbk company
Memanfaatkan Aplikasi Pinterest Sebagai Referensi Untuk Membuat Konten Digital Marketing Fajar Ariwibowo, Muhammad; Swadaya Hidayat, Intra; Putri Andita, Mirza; Mawarindani Indra, Azalia
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 4 No. 2 (2024): Agustus 2024 - Januari 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v4i2.3231

Abstract

Digital transformation has become an urgency for all business sectors. One of the changes related to the business sector is the marketing pattern switching to digital, or what is called digital marketing. SMKN 3 Sekayu, South Sumatra, only has an engineering major. SMKN 3 hopes that their teachers will be able to create digital marketing content that helps market products or services or for their own career or business needs through the SMK Industry 4.0 Digital Marketing Teacher Workshop. The method used in this community service is to use educational methods for the community as well as advocacy and training, and the application used is the Pinterest application. The results of this dedication produce additional knowledge for the audience to create content and increase the number of ideas for creating digital marketing content. Apart from that, 93.06% were very satisfied with the workshops they had attended.
Digital Marketing untuk Meningkatkan Efisiensi Usaha Batu Bata di Kabupaten Banyuasin Handayani, Febria Sri; Hadiwijaya, Hendra; Putri, Meidyan Permata; Andita, Mirza Putri
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 9 No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v9i1.23682

Abstract

The intense competition in the era of globalization has increased pressure on SMEs to undergo digital transformation. Lan Brick Craftsmen in Banyuasin Regency is one of the SME that is striving to implement digitalization in their business to increase the sales. This activity aims to transfer knowledge, provide Website as a Digital Marketing tool, and providing training and mentoring to ensure the effective adoption of digital processes, particularly Digital Marketing. This training program covers basic digital literacy, e-commerce, and Digital Marketing. Based on feedback from Lan Brick Craftsmen, the training and mentoring implemented in this program has greatly helped them understand and implement Digital Marketing in the business, which they previously had little understanding of. As a result of implementing Digital Marketing, Lan Brick's product sales increased by 25%.
Optimalisasi Usaha melalui Pelatihan Digital Marketing: Studi Kasus di IKM Wajan Banyuasin Permata Putri, Meidyan; Hadiwijaya, Hendra; Putri Andita, Mirza; Saputra, Andri
Jurnal Abdimas Mandiri Vol. 9 No. 1
Publisher : UNIVERSITAS INDO GLOBAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36982/jam.v9i1.4679

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) masih menjadi penopang utama perekonomian di Indonesia, sehingga pemerintah merancang program khusus untuk mendukung pertumbuhan berkelanjutan UMKM. Salah satu program pemerintah yang bertujuan untuk mendukung perkembangan UMKM adalah digitalisasi UMKM. Program ini dilatarbelakangi oleh persaingan bisnis yang semakin ketat di era globalisasi, yang menuntut UMKM untuk bertransformasi digital guna mempertahankan daya saingnya. Namun, rendahnya literasi digital menjadi tantangan bagi UMKM, seperti yang dialami oleh Industri Kecil Menengah (IKM) Wajan Cap Jankar di Kabupaten Banyuasin, dalam menerapkan transformasi digital pada bisnisnya. Untuk mengatasi permasalahan ini, diberikan pelatihan dan pendampingan kepada IKM Wajan Cap Jankar agar proses adopsi digital, terutama dalam bidang pemasaran, dapat diterapkan secara berkelanjutan. Pelatihan ini bertujuan untuk mentransfer pengetahuan, menyediakan website sebagai sarana pemasaran digital, serta memberikan pendampingan guna memastikan kelancaran adopsi digital. Program pelatihan ini meliputi literasi digital dasar, e-commerce, dan pemasaran digital. Pelatihan tersebut dilaksanakan selama tiga bulan, yaitu pada Agustus hingga Oktober 2024. Program pengabdian masyarakat ini berjalan dengan baik. Hasil dari program ini menunjukkan bahwa pemilik IKM Wajan Cap Jankar mampu memahami pemasaran digital serta mengoperasikan website yang disediakan dalam program. Evaluasi bersama pemilik IKM Wajan Cap Jankar menunjukkan bahwa pelatihan ini sangat membantu dalam memahami dan mengimplementasikan pemasaran digital yang sebelumnya kurang dipahami. Penerapan pemasaran digital ini juga berdampak pada peningkatan penjualan IKM Wajan Cap Jankar sebesar 35%.
Penerapan Aplikasi SIMPALEM untuk Optimalisasi Manajemen Usaha Mikro Selvi Aluminium Permata Putri, Meidyan; Putri Andita, Mirza; Hadiwijaya, Hendra; Khotop
Room of Civil Society Development Vol. 4 No. 4 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.712

Abstract

Banyak UMKM di Indonesia masih menghadapi tantangan serius dalam pengelolaan usaha, terutama karena keterbatasan sistem pencatatan yang umumnya dilakukan secara manual. Selvi Aluminium di Palembang merupakan salah satu contoh usaha mikro yang mengalami kesulitan dalam manajemen keuangan dan produksi, sehingga menghambat efisiensi operasional serta pengambilan keputusan berbasis data. Kegiatan pengabdian ini bertujuan untuk meningkatkan kapasitas manajerial mitra melalui digitalisasi sistem usaha menggunakan aplikasi SIMPALEM (Sistem Informasi Manajemen Produksi dan Keuangan Selvi Aluminium Palembang). Metode yang digunakan adalah pendekatan partisipatif-edukatif melalui tahapan observasi, pengembangan aplikasi berbasis spreadsheet dan website, pelatihan, serta evaluasi. Hasil kegiatan menunjukkan bahwa mitra mampu mencatat transaksi secara rutin dengan rata-rata 37,5 entri per bulan, melampaui indikator minimum, serta dapat menghitung Harga Pokok Produksi (HPP) dan Break-Even Point (BEP). Selain itu, mitra mencatatkan efisiensi biaya produksi sebesar 10–15 persen dan menunjukkan perubahan sikap lebih disiplin dalam manajemen usaha. Meskipun berdampak positif, kegiatan ini memiliki keterbatasan pada jumlah peserta dan durasi pendampingan yang hanya berlangsung dua bulan. Oleh karena itu, direkomendasikan agar UMKM memperoleh pelatihan lanjutan, termasuk dalam aspek pemasaran digital, guna memperkuat daya saing dan keberlanjutan usaha.
ANALISIS DESKRIPTIF TERHADAP USIA DAN TINGKAT PENDIDIKAN TENAGA KERJA UMKM YANG MENGELOLA DATA INSIGHT INSTAGRAM BISNIS: STUDI KASUS UMKM DI PALEMBANG Andita, Mirza Putri
Business Journal : Jurnal Bisnis Dan Sosial Vol 10 No 1 (2024): Mei
Publisher : Business Administration Department, School of Economics and Business, Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/businessjournal.v10i1.7494

Abstract

Banyaknya konsumen yang aktif mencari informasi produk melalui Instagram telahmendorong para UMKM untuk membuka akun Instagram Bisnis. Data yang disediakan diInsight Instagram Business, seperti profil audiens, dapat menjadi sumber informasi pentingbagi pemilik bisnis untuk mengembangkan rencana strategi pemasaran produknya. Tujuanpenelitian ini adalah untuk mengetahui mayoritas usia dan tingkat pendidikan tenaga kerjaUMKM di Palembang yang telah menggunakan data di Insight Instagram Bisnis untukmendukung keputusan bisnisnya. Metode penelitian yang digunakan adalah denganmenyebarkan kuesioner kepada 100 UMKM telah menggunakan fitur Insight di Instagramdalam kurun waktu 1 tahun terakhir (1 Januari 2023 – 1 Januari 2024). Hasil penelitian inimenemukan bahwa 90% tenaga kerja UMKM di Palembang yang telah menggunakan data diInsight Instagram Bisnis berusia 21 – 30 tahun, sedangkan 65% tenaga kerja UMKM yangdisurvei telah menempuh tingkat pendidikan S1 atau D3 sederajat. Hasil penelitian inidiharapkan dapat memberikan gambaran tentang kalangan UMKM di Palembang yang telahmemanfaatkan data dari media sosial untuk meningkatkan kinerja bisnis.
Optimalisasi Manajemen UMKM Rante Jangkar Aluminum untuk Meningkatkan Omset dan Efisiensi Produksi di Kabupaten Banyuasin Permata Putri , Meidyan; Hadiwijaya , Hendra; Putri Andita , Mirza; Saputra , Andri
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v8i3.4111

Abstract

Kegiatan Pengabdian Kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas manajemen produksi, pemasaran, dan keuangan pada UMKM Rante Jangkar Aluminium di Kabupaten Banyuasin. Permasalahan utama yang dihadapi mitra meliputi kualitas produk yang kurang konsisten, produktivitas yang rendah akibat proses produksi manual, serta pemasaran yang masih terbatas pada metode tradisional. Melalui serangkaian pelatihan dan pendampingan yang berfokus pada penggunaan mesin bubut, penerapan kontrol kualitas, pemasaran digital, serta pengelolaan keuangan, terjadi peningkatan yang signifikan dalam berbagai aspek. Kualitas produk meningkat, terlihat dari penurunan jumlah produk cacat sebesar 30%, sementara produktivitas harian meningkat hingga 50%, dari 80 unit menjadi 120 unit per hari. Di sisi pemasaran, penggunaan media sosial memperluas jangkauan pasar dan meningkatkan penjualan hingga 20%. Selain itu, mitra kini mampu mengelola keuangan dan stok dengan lebih baik melalui penerapan sistem pencatatan keuangan yang lebih akurat. Meskipun demikian, masih terdapat tantangan, seperti adaptasi terhadap teknologi baru dan perlunya memperluas pasar ke tingkat nasional. Kegiatan ini diharapkan dapat memberikan dampak berkelanjutan dan mendorong pertumbuhan UMKM dalam jangka panjang.
Co-Authors Andri Saputra Annisa, Mutiara Lusiana Azalia Mawarindani Indra Febria Sri Handayani Handra, Fathya Salsabilla Hendra Hadiwijaya Indra, Azalia Mawarindani Intra Swadaya Hidayat Khotop Lusiana Annisa, Mutiara Mawarindani Indra, Azalia Muhammad Fajar Ariwibowo Pramono, Setia Putri, Meidyan Permata Saputra , Andri Trinoviyanti, Trinoviyanti Umari Abdurrahim Abi Anwar Umari Abdurrahim Abi Anwar Wizayunifa