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All Journal CAPITALIS (JOURNAL OF SOCIAL SCIENCES) BORJUIS (JURNAL OF ECONOMY)
Muhammad Jufri
Faculty of Economics and business, Makassar State University
Religion Humanities Social Sciences

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DEVELOPMENT OF STARTUP BUSINESS THROUGH THE UTILIZATION OF TECHNOLOGICAL INNOVATION ON THE E-COMMERCE PLATFORM AT KEDAI NAKAMA Nuraina Awin Saputri; Muhammad Rakib; Agus Syam; Muhammad Jufri; Sumiati Tahir
CAPITALIS: JOURNAL OF SOCIAL SCIENCES Vol. 2 No. 3 (2025): JULI
Publisher : Adisam Publisher

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This study aims to develop the Kedai Nakama startup business through the utilization of e-commerce technology innovation based on the Odoo web platform. The subjects of this study consisted of the owner of the Kedai Nakama Business and four employees. The research method used was qualitative with a Research and Development (R&D) approach using the 4D model (Define, Design, Develop, Disseminate). Data were collected through observation methods, interview methods, and documentation. The results of the study indicate that the implementation of an e-commerce platform designed according to customer needs and desires can contribute to increased sales and is able to improve market access, operational efficiency, and customer experience. Through interactive web design and complete features, such as landing pages, product catalogs, and shopping carts, Kedai Nakama managed to increase revenue in the three months after implementation. This study provides a practical contribution to the development of digital technology-based businesses. With the implementation of this website, Kedai Nakama can reach a wider market, increase marketing effectiveness, and compete better in the digital era. The website is not only a promotional tool, but also a modern solution to improve customer experience and increase sales significantly.
THE IMPACT OF CREATIVITY, INNOVATION AND LEARNING BUSINESS WITH THE PROBLEMS OF BEAUTY'S FRIENDLESS COSMETICS COMPANY IN MAMUJU CITY Afifah Nurian Aryanti; Marhawati Najib; Agus Syam; Muhammad Rakib; Muhammad Jufri
BORJUIS: JURNAL OF ECONOMY Vol. 3 No. 2 (2025): MEI
Publisher : Adisam Publisher

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This research aims to find out the impact of creativity, innovation and entrepreneurial knowledge on business success. The method used in this study is quantitative, aimed at explaining the relationship between variables, but the conclusions drawn from the results of the study cannot be simplified and concluded unilaterally but must go through several stages of testing. Data collection using primary data with the technique of division of questionnaires to respondents. Sampling technique used is the method of sampling a saturated sample of 50 respondents Data analysis using SPSS V.24.00 for windows. The results of the research concluded that (1) creativity has a significant positive influence on the success of the business at the Beauty Friend Cosmetic Shop in Mamuju City. (2) Innovation has significant positive impact on the successful business at Beauty Friend cosmetic shop in Mumuju city. (3) Knowledge of entrepreneurship has significantly positive influences on the business success of Beauty Friend Kosmetic Store in Memuju. (4) Creativity, innovation and entrepreneurial knowledge simultaneously have an impact on business success at Beautyfriend Cosmetics store in Mmuju City.
Co-Authors Afifah Nurian Aryanti Agus Syam Marhawati Najib Muhammad Rakib Nuraina Awin Saputri Sumiati Tahir