Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Bikah Kusti Noviani
Komisi Pemilihan Umum Kabupaten Bantul
Religion Humanities Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE ROLE OF DATA AND ANALYTICS IN MODERN POLITICAL CAMPAIGNS: A LITERATURE REVIEW ON EFFECTIVENESS AND ETHICS Bikah Kusti Noviani; Loso Judijanto; Al-Amin
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 3 (2024): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advances in information technology have changed the way political campaigns are conducted, enabling the use of big data and advanced analytics to understand and influence voters. The review in this research uses the literature method. The results show that the use of data and analytics can improve campaign efficiency and the effectiveness of political messages. However, there are also ethical challenges such as privacy concerns, the risk of manipulation, and the potential for increased political polarisation. In conclusion, although data and analytics provide great opportunities to improve campaign strategies, their use must be balanced with appropriate ethical and regulatory considerations.
Co-Authors Al-Amin Loso Judijanto