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All Journal International Journal of Social and Education (INJOSEDU)
Syarifuddin
Universitas Muhammadiyah Papua
Social Sciences

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APPLICATION OF COMMUNICATION THEORY IN PUBLIC HEALTH CAMPAIGNS Syarifuddin; Indah Sulistiani; Laode Aharuddin Kapege; Al-Amin
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 1 (2024): April
Publisher : Pondok Pesantren Baitul Quran

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This literature review aims to analyze the effectiveness of communication theories in improving public health campaign outcomes. By studying various sources and related literature, the review identifies how the use of communication theories, such as Meaningful Action Theory, Diffusion of Innovations Theory, and Behavior Change Theory, can provide valuable insights in planning and implementing effective communication strategies in a public health context. From this analysis, the study also considered the influence of technology and media in facilitating the dissemination of health messages, as well as how target audiences receive and process these messages. The results show that the strategic application of communication theory has significant potential in improving the effectiveness of public health campaigns. Key findings highlighted the importance of tailored approaches to specific audiences to increase resonance and relevance of messages, the importance of integrating multimedia communication strategies to extend reach and impact, and the need to understand the dynamics and preferences of target audiences. By strategically applying communication theory in the design and implementation of health campaigns, organizations and practitioners can achieve increased awareness, attitude change, and adoption of desired health behaviors among the broader public. The implications of these findings underscore the importance of a theory-based communication approach in enhancing the effectiveness of public health interventions.
USING PERSUASIVE COMMUNICATION IN EDUCATION TO PROMOTE BEHAVIOR CHANGE Kusmawaty Matara; Najamuddin Petta Solong; Syarifuddin; Al-Amin
INTERNATIONAL JOURNAL OF SOCIAL AND EDUCATION Vol. 1 No. 2 (2024): May
Publisher : Pondok Pesantren Baitul Quran

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In order to improve the quality and effectiveness of the learning process in Indonesia, this research conducts an in-depth study of the application of persuasive communication techniques in education to encourage changes in student behavior. This study uses literature research method. The results show that the use of storytelling and personalized content in the teaching and learning process increases student engagement and helps them understand and remember the material better. In addition, non-verbal aspects of communication, such as eye contact, positive facial expressions, and supportive body gestures, are proven to play a role in increasing the effectiveness of information delivery and strengthening the emotional bond between teachers and students. The implication for education is the need for teacher development and training in persuasive communication techniques as part of professional development. This includes adopting more interactive and responsive learning methods, which not only enrich students' learning experiences but also support the development of 21st century skills such as creativity, problem-solving and cooperation.
Co-Authors Al-Amin Al-Amin Kusmawaty Matara Laode Aharuddin Kapege Najamuddin Petta Solong Sulistiani, Indah