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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Social and Education (INJOSEDU) Journal of Community Dedication
Syarifuddin
Universitas Muhammadiyah Papua
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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CHANGES IN PUBLIC INFORMATION CONSUMPTION PATTERNS IN THE DIGITAL ERA: A LITERATURE STUDY ON DIGITAL JOURNALISM Indah Sulistiani; Caroline Caroline; Syarifuddin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2544

Abstract

Changes in the pattern of public information consumption in the digital era have brought about major transformations in the field of journalism. With easier access to information through various digital platforms and social media, people increasingly rely on mobile devices to get news quickly and instantly. This requires traditional media to adapt to new business models that are more oriented to audience needs and utilize the potential of data analysis to optimize content distribution. Digital journalism has emerged in response to these changes, offering a more interactive and engaging way of presenting news through the use of multimedia. However, there is a major challenge in maintaining the integrity and credibility of the news amid the rapid flow of information that is sometimes unverified. In facing this challenge, it remains important for journalists and media institutions to uphold the principles of ethics and professionalism in news reporting. Thus, the digital era provides opportunities as well as challenges for the world of journalism, requiring various parties to continue to innovate and prioritize the quality and accuracy of information presented to the public. Digital literacy and continuous training are crucial so that journalists and the public can adapt to the changes that occur, and still have access to credible and trustworthy information.
USING PERSUASIVE COMMUNICATION IN EDUCATION TO PROMOTE BEHAVIOR CHANGE Kusmawaty Matara; Najamuddin Petta Solong; Syarifuddin; Al-Amin
INJOSEDU: International Journal of Social and Education Vol. 2 No. 3 (2025): MARCH
Publisher : Adisam Publisher

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Abstract

In order to improve the quality and effectiveness of the learning process in Indonesia, this research conducts an in-depth study of the application of persuasive communication techniques in education to encourage changes in student behavior. This study uses literature research method. The results show that the use of storytelling and personalized content in the teaching and learning process increases student engagement and helps them understand and remember the material better. In addition, non-verbal aspects of communication, such as eye contact, positive facial expressions, and supportive body gestures, are proven to play a role in increasing the effectiveness of information delivery and strengthening the emotional bond between teachers and students. The implication for education is the need for teacher development and training in persuasive communication techniques as part of professional development. This includes adopting more interactive and responsive learning methods, which not only enrich students' learning experiences but also support the development of 21st century skills such as creativity, problem-solving and cooperation.
PENGEMBANGAN MARKETPLACE LOKAL SEBAGAI STRATEGI PENINGKATAN PENDAPATAN PELAKU UMKM Syarifuddin; Indah Sulistiani, Ratna Jaya; Al-Amin
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 3 (2025): Journal of Community Dedication
Publisher : Adiba Aisha Amira

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Abstract

The purpose of this research is to see how Local Marketplace Development is a Strategy for Increasing Income of MSME Actors. The method of this research is This research is a type of literature research; This means that the information materials used come from library sources in the form of books, encyclopedias, magazines, journals, newspapers, journals, and others. The form of this research is descriptive, analytical, and critical. Therefore, the author can comprehensively describe how Local Marketplace Development is a Strategy for Increasing Income of MSME Actors. The results of this research are Digitalization and E-Commerce, Increasing visibility in the digital market is an effective way to reach more consumers and expand the market. E- commerce platforms allow MSME actors to sell their products in various regions, even internationally.
DIGITAL MARKETING TRANSFORMATION IN THE AI-FIRST ERA: A LITERATURE REVIEW ON INTERACTIVE VIDEO, SOCIAL COMMERCE, AND MULTI-SURFACE SEARCH OPTIMIZATION FOR INDONESIAN SMES Indah Sulistiani; Syarifuddin; Al-Amin
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 3 No. 10 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20361789

Abstract

This study aims to examine digital marketing transformation in the AI-first era through a literature review focusing on interactive video, social commerce, and multi-surface search optimization for Indonesian small and medium-sized enterprises (SMEs). The rapid development of artificial intelligence, short-form video platforms, social commerce ecosystems, and AI-assisted search has changed how SMEs build visibility, engage consumers, and compete in digital markets. This study employs a qualitative library research method to analyze recent scholarly literature on AI-driven marketing, SME digital transformation, interactive video marketing, social commerce, search optimization, and digital competitiveness. The findings indicate that interactive video strengthens consumer engagement through visual storytelling, product demonstration, emotional connection, and real-time interaction. Social commerce enables SMEs to integrate promotion, communication, trust-building, and transaction within social media-based ecosystems. Meanwhile, multi-surface search optimization improves SME discoverability across search engines, marketplaces, social media, video platforms, map services, review platforms, and AI-generated search results. The study also shows that AI supports marketing efficiency through customer segmentation, content personalization, chatbot services, campaign automation, and data-driven decision-making. However, Indonesian SMEs still face challenges, including limited digital literacy, weak analytical capabilities, platform dependency, resource constraints, and inconsistent cross-platform branding. This review contributes to the literature by integrating interactive video, social commerce, and multi-surface search optimization into a conceptual framework for AI-first digital marketing to enhance SME competitiveness. The study recommends that Indonesian SMEs develop AI-enabled marketing capabilities, interactive content strategies, social commerce management, and multi-platform search visibility to strengthen sustainable and global competitiveness.
THE ROLE OF SOCIAL MEDIA IN PUBLIC DECISION-MAKING PROCESSES AND COMMUNITY PARTICIPATION Syarifuddin; Indah Sulistiani; Bikah Kusti Noviani; Al-Amin; Rahma Helal Al_ Jbour
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 4 No. 1 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Abstract

Social media plays an important role in increasing public participation. Platforms such as Twitter, Facebook and Instagram enable the rapid and widespread dissemination of information among the public, so that people become more informed about important issues. In addition, social media provides a space for people to express their opinions and interact directly with policymakers, creating a more inclusive and democratic form of participation. Through social media, individuals are able to engage in public discussions, contribute to social movements, and influence societal decision-making processes. However, the positive impact of social media on public participation must also be managed wisely due to significant challenges. The spread of inaccurate news and misinformation through social media can cause confusion and conflict in society. Algorithms that favor controversial or extreme content also have the potential to exacerbate political polarization and divide communities. To face these challenges, good digital literacy is needed so that people can be more critical in evaluating the information they receive and share. In addition, collaboration between the government, social media platform administrators and the public is needed to ensure that social media can be utilized positively and constructively to increase public participation. With the right approach, social media has the potential to be an effective tool to create a more inclusive, transparent and responsive public decision-making process.
Co-Authors Al-Amin Al-Amin Al-Amin Al-Amin Bikah Kusti Noviani Caroline Caroline Indah Sulistiani, Ratna Jaya Kusmawaty Matara Laode Aharuddin Kapege Najamuddin Petta Solong Rahma Helal Al_ Jbour Sulistiani, Indah