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All Journal INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS) INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER) International Journal of Social and Education (INJOSEDU)
Bikah Kusti Noviani
Komisi Pemilihan Umum Kabupaten Bantul
Religion Humanities Social Sciences

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THE ROLE OF DATA AND ANALYTICS IN MODERN POLITICAL CAMPAIGNS: A LITERATURE REVIEW ON EFFECTIVENESS AND ETHICS Bikah Kusti Noviani; Loso Judijanto; Al-Amin
International Journal Of Humanities, Social Sciences And Business (INJOSS) Vol. 3 No. 3 (2024): INTERNATIONAL JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (INJOSS)
Publisher : ADISAM Publisher

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Advances in information technology have changed the way political campaigns are conducted, enabling the use of big data and advanced analytics to understand and influence voters. The review in this research uses the literature method. The results show that the use of data and analytics can improve campaign efficiency and the effectiveness of political messages. However, there are also ethical challenges such as privacy concerns, the risk of manipulation, and the potential for increased political polarisation. In conclusion, although data and analytics provide great opportunities to improve campaign strategies, their use must be balanced with appropriate ethical and regulatory considerations.
POLITICAL CAMPAIGN STRATEGIES IN THE DIGITAL AGE: A LITERATURE REVIEW OF SOCIAL MEDIA PRACTICES Bikah Kusti Noviani; Edy Sijaya; Hasman Umuri
INJOSEDU: International Journal of Social and Education Vol. 2 No. 6 (2025): JUNE
Publisher : Adisam Publisher

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Political campaigning in the digital age has undergone major changes. Social media is now an important tool in politicians' campaign strategies. This paper reviews the various ways politicians use social media to campaign. From Facebook to TikTok, politicians utilise online platforms to reach out to voters. They share their visions, programmes and activities directly to voters' smartphones. In addition, social media is also used to fundraise and organise supporters. However, the use of social media in politics also creates new problems. It has become easier to spread fake news and manipulate public opinion. Voter data privacy is also a serious concern. Nevertheless, social media remains an important part of modern campaigning. Politicians who are good at utilising it can benefit greatly. In the future, expertise in digital campaigning will be increasingly crucial for anyone who wants to succeed in politics.
THE ROLE OF SOCIAL MEDIA IN PUBLIC DECISION-MAKING PROCESSES AND COMMUNITY PARTICIPATION Syarifuddin; Indah Sulistiani; Bikah Kusti Noviani; Al-Amin; Rahma Helal Al_ Jbour
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 4 No. 1 (2026): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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Social media plays an important role in increasing public participation. Platforms such as Twitter, Facebook and Instagram enable the rapid and widespread dissemination of information among the public, so that people become more informed about important issues. In addition, social media provides a space for people to express their opinions and interact directly with policymakers, creating a more inclusive and democratic form of participation. Through social media, individuals are able to engage in public discussions, contribute to social movements, and influence societal decision-making processes. However, the positive impact of social media on public participation must also be managed wisely due to significant challenges. The spread of inaccurate news and misinformation through social media can cause confusion and conflict in society. Algorithms that favor controversial or extreme content also have the potential to exacerbate political polarization and divide communities. To face these challenges, good digital literacy is needed so that people can be more critical in evaluating the information they receive and share. In addition, collaboration between the government, social media platform administrators and the public is needed to ensure that social media can be utilized positively and constructively to increase public participation. With the right approach, social media has the potential to be an effective tool to create a more inclusive, transparent and responsive public decision-making process.
Co-Authors Al-Amin Edy Sijaya Hasman Umuri Loso Judijanto Rahma Helal Al_ Jbour Sulistiani, Indah Syarifuddin