Tehedi Tehedi
Universitas Sultan Muhammad Syafiuddin Sambas

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MAINTAINING NARRATIVE CONSISTENCY AND BRAND IDENTITY ON WEBSITES, SOCIAL MEDIA, EMAIL, AND MARKETPLACES: A SYSTEMATIC LITERATURE REVIEW FOR BUILDING TRUST AND BRAND RECOGNITION Axelon S Renyaan; Tehedi Tehedi
INTERNATIONAL JOURNAL OF SOCIETY REVIEWS Vol. 2 No. 12 (2025): INTERNATIONAL JOURNAL OF SOCIETY REVIEWS (INJOSER)
Publisher : Adisam Publisher

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This study aims to examine the importance of narrative consistency and brand identity across various digital channels, particularly websites, social media, email, and marketplaces, in building consumer trust and increasing brand recognition. Through a systematic literature review approach, this study analyses the relationship between brand communication consistency and two strategic elements, namely consumer trust and brand recognition. The results show that consistent narratives prevent message contradictions, strengthen perceptions of brand authenticity and credibility, and increase consumer loyalty. Meanwhile, consistent visual and verbal identities have been proven to accelerate brand recognition, build strong associations, and create sustainable differentiation in a competitive market. In practical terms, this study emphasises the importance of developing comprehensive brand guidelines and implementing integrated cross-channel communication strategies to deliver a harmonious brand experience. These findings not only enrich the academic literature on branding in the digital context but also have real implications for companies seeking to build sustainable competitive advantage in the digital age.
ANALISIS EFISIENSI HUKUM EKONOMI DALAM MENDORONG PERTUMBUHAN EKONOMI: STUDI KAJIAN PUSTAKA Tehedi Tehedi; Dinda Ayu Izmi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 3 No. 4 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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This study aims to analyse the efficiency of economic law in promoting economic growth through a literature review approach. Economic law efficiency is seen as a key factor in creating a conducive investment climate, reducing transaction costs, and providing legal certainty and protection for business actors. Using a literature review method and a normative legal approach, this study examines various relevant literature, theories, and previous research findings. The analysis reveals that the application of efficiency principles in economic law, such as effective contract enforcement and property rights protection, significantly contributes to sustainable economic growth. However, challenges such as overlapping regulations, bureaucracy, and weak law enforcement remain obstacles to optimising the role of economic law in Indonesia. Therefore, regulatory reform and strengthening law enforcement are needed so that economic law efficiency can function optimally as a driver of national economic growth.
POTENSI DAN DAMPAK PERBANKAN TERSEDENTRALISASI (DEFI) TERHADAP INKLUSI KEUANGAN: STUDI LITERATUR Tehedi Tehedi; Devi Trenggani
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 3 No. 4 (2025): JULI
Publisher : CV. ADIBA AISHA AMIRA

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This study aims to examine the potential and impact of decentralised finance (DeFi) on financial inclusion through a literature review. DeFi is a blockchain-based innovation that offers financial services without intermediaries, thereby potentially expanding financial access for the unbanked and underbanked. The findings indicate that DeFi can enhance financial inclusion through cost efficiency, transparency, and ease of access to digital financial services. However, on the other hand, DeFi also presents challenges such as security risks, digital asset volatility, digital literacy gaps, and insufficient regulation and consumer protection. Therefore, optimising the benefits of DeFi for financial inclusion requires synergy between technological innovation, public education, and regulatory strengthening so that its benefits can be felt evenly and sustainably.
THE ISTIHSAN METHOD AND ITS ARGUMENT IN THE PRACTICE OF ISLAMIC ECONOMICS Tehedi Tehedi
JEBIMAN : Jurnal Ekonomi, Bisnis, Managemen dan Akuntansi Vol. 3 No. 2 (2025): JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The main sources of Islamic law are the Qur'an and the Hadith of the Prophet. The model for seeking Islamic law must first go through the legal verses found in the Qur'an, after which explanations are sought in the Hadith or the Sunnah of the Prophet. However, in this era of modern economics, there are many new systems or concepts of economic transactions that need to be examined to determine whether these systems or transactions can be conducted according to Islamic law. Seeing this reality, the usuli furu'iyah scholars, who usually come from the Hanafi or Maliki schools, seek new methods that can ensure the law functions well and serves the welfare of humanity. The approach taken was to apply the method of qiyas khafi based on maslahat. This method was then named the istihsan method. This research uses a normative approach with empirical descriptive analysis. The results of this research conclude that the istihsan method is one of the best ways for a mujtahid to discover and establish a legal ruling. Moreover, its application can be carried out in economic transactions that did not exist or had never been conducted before, even though the istihsan method still has its pros and cons. With the application of the ihtihsan method in legal discovery in the field of modern economy today, new laws are produced that are more suitable and provide benefits for the needs of society, and in turn, can avoid stagnation