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All Journal JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) West Science Interdisciplinary Studies West Science Social and Humanities Studies Oikonomia : Journal of Management Economics and Accounting INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) International Journal of Social and Education (INJOSEDU)
Johni Eka Putra
Universitas Pendidikan Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Role of Digital Platforms in Developing Entrepreneurship: A Bibliometric Analysis Loso Judijanto; Johni Eka Putra; Haruni Ode; Elkana Timotius; Supriandi Supriandi
West Science Interdisciplinary Studies Vol. 2 No. 07 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i07.1098

Abstract

The rapid advancement of digital technology has significantly transformed the entrepreneurial landscape, offering unprecedented opportunities and posing new challenges. This study employs a bibliometric analysis to explore the role of digital platforms in developing entrepreneurship. The analysis identifies key thematic clusters such as entrepreneurial ecosystems, digital marketing, and social entrepreneurship, highlighting their interconnectedness and impact on entrepreneurial activities. Recent research trends emphasize the implications of the Covid-19 pandemic and the potential of emerging technologies like the metaverse. Identified research opportunities in less explored areas, such as digital artifacts, digital skills, and e-commerce, suggest directions for future investigation. Additionally, the author collaboration network reveals strong intra-group collaborations with scope for increased interdisciplinary research. This comprehensive overview provides valuable insights into the current state and future potential of digital entrepreneurship, guiding scholars and practitioners in navigating this dynamic field.
PERAN MEDIA SOSIAL TERHADAP PENERAPAN BOIKOT PRODUK ISRAEL DI INDONESIA Dwi Novaria Misidawati; Umi Rahmawati; Muhammad Junaid Kamaruddin; Olivia Tahalele; Johni Eka Putra
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13759

Abstract

Abstrak Penelitian ini bertujuan untuk mengetahui peran media sosial terhadap penerapan boikot produk Israel di Indonesia. Penelitian ini menggunakan metode kualitatif dengan studi kepustakaan dan literature. Sumber data yang digunakan dari artikel, jurnal, berita, sosial media dan bahan tertulis lainnya. Hasil penelitian ini menjelaskan bahwa boikot produk Israel adalah salah satu bentuk aksi yang dapat dilakukan untuk mendukung rakyat Palestina dan meningkatkan pertumbuhan produk lokal di Indonesia. Dengan adanya aksi boikot produk Israel juga dapat memberikan dampak positif bagi produsen, masyarakat, dan negara secara keseluruhan. Boikot produk Israel di Indonesia melalui media sosial juga telah menjadi fenomena yang signifikan. Aksi boikot ini mencerminkan peran penting media sosial sebagai platform untuk menyuarakan opini dan membentuk pandangan kolektif masyarakat. Dampaknya tidak hanya terasa pada nilai penjualan perusahaan yang menjadi target boikot, tetapi juga memberikan dampak sosial dan politik yang lebih luas. Kata Kunci: Media Sosial, Boikot, Produk Israel
The Effect of Utilizing AI Chatbot and Recommendation System on Customer Satisfaction and Retention in Local Marketplace in Bandung Johni Eka Putra; Bagus Prabowo
West Science Social and Humanities Studies Vol. 3 No. 01 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i01.1651

Abstract

This study investigates the impact of utilizing AI chatbot technology and recommendation systems on customer satisfaction and retention in a local marketplace in Bandung. A quantitative research design was employed, collecting data from 200 respondents using a structured questionnaire with a 5-point Likert scale. Data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3) to evaluate the relationships between variables. The findings reveal that both AI chatbots and recommendation systems significantly enhance customer satisfaction, with recommendation systems having a stronger influence. Customer satisfaction mediates the relationship between these technologies and customer retention, highlighting its critical role in fostering loyalty. The study provides actionable insights for local marketplaces to leverage AI tools, adapt to customer needs, and gain a competitive advantage. Future research should explore additional factors influencing retention and examine AI adoption in diverse market contexts.
FAKTOR-FAKTOR YANG MEMPENGARUHI ANJLOKNYA IHSG Johni Eka Putra; Septiana Na'afi; Dewi Mariam Widiniarsih; Imam Baidlowi; Siti Mariani Basannang
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1587

Abstract

This study aims to determine and test the effect of BI Rate, rupiah exchange rate, inflation and Dow Jones index on the Composite Stock Price Index (IHSG). This study uses secondary data obtained from the US Energy Information Administration, Bank Indonesia, and Yahoo Finance from January 2020 to December 2023. In this study, the data analysis methods used are descriptive analysis, classical assumption test, and multiple linear regression analysis with a sample size of 48 samples. The results of the study indicate that the BI Rate has a significant effect on the fall of IHSG. The rupiah exchange rate has a significant effect on the fall of IHSG. The Dow Jones index has a significant effect on the fall of IHSG. While inflation does not have a significant effect on the fall of IHSG.
Effectiveness of Content Marketing in Attracting Generation Z Consumer Loyalty Johni Eka Putra; Nuraida Wahyu Sulistyani; Fahad Ramadhan; Hilman Hidayat
Oikonomia : Journal of Management Economics and Accounting Vol. 2 No. 2 (2025): Oikonomia-February
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/oikonomia.v2i2.309

Abstract

Generation Z has unique characteristics in information consumption and decision-making, especially in the context of digital marketing. They prefer authentic, interactive, and social value-based content over conventional advertising. With the dominance of platforms such as TikTok, Instagram Reels, and YouTube Shorts, an effective marketing strategy should focus on storytelling, user-generated content (UGC), and collaboration with influencers to build deeper engagement. This research uses a qualitative approach with a case study method to analyze successful content marketing strategies in attracting the attention and building loyalty of Generation Z. The data was collected through in-depth interviews with 20 individuals. Data was collected through in-depth interviews with 20 Generation Z individuals and 10 digital marketing practitioners, as well as digital observation of several brands that have successfully adopted content-based marketing strategies. Thematic analysis was conducted to identify interaction patterns and audience preferences for different types of content. The results show that successful digital marketing for Generation Z depends on utilizing the right platform, brand transparency, and data-driven engagement measurement. With an appropriate strategy, companies can increase customer loyalty and strengthen emotional connections with audiences in an increasingly competitive digital era.
THE IMPACT OF 5G TECHNOLOGY ON DIGITAL MARKETING AND E-COMMERCE ECOSYSTEMS Henny Noviany; Axelon S Renyaan; Johni Eka Putra
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 1 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

5G or fifth-generation mobile networks holds the promise of higher data rates, low latency, and more data traffic than earlier generations of mobile telecommunications technologies. Its relevance to both digital marketing and the e-commerce industry is such that there is a great shift in the conduct of online marketing of goods and services by businesses, as well as in the conduct of users of the digital space such as online and mobile transactions. The digital marketing ecosystem consists of different tools, platforms, and techniques that help design, implement, and analyze advertising activities in the internet space. As a rule, e- commerce refers to trade and other commercial activities performed via the World Wide Web, including business to consumer (B2C) and business to business (B2B) as well consumer to consumer (C2C) sales. The depiction illustrates how the 5G technology shapes the perspective towards and the functioning of the digital marketing and e-commerce ecosystem center.
THE INFLUENCE OF DIGITAL TECHNOLOGIES ON TEACHING METHODOLOGIES: A SYSTEMATIC LITERATURE REVIEW Johni Eka Putra; Nuraini Nuraini
INJOSEDU: International Journal of Social and Education Vol. 2 No. 2 (2025): FEBRUARY
Publisher : Adisam Publisher

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Abstract

This research aims to examine the influence of digital technologies on teaching methodologies through a systematic literature review. With the rapid development of digital technologies in the last decade, understanding their impact on teaching practices has become increasingly important. The results show that digital technologies have significantly changed teaching methodologies, encouraging a more interactive, personalised and student-centred approach. The use of Learning Management Systems (LMS), mobile learning applications and online collaboration tools has increased the flexibility and accessibility of learning. However, research also revealed challenges such as the digital divide, the need for teacher training, and the importance of proper learning design. Thus, this review concludes that while digital technologies offer great potential to improve teaching, their effectiveness depends on careful implementation and ongoing support for educators and learners. Implications for future research and educational practice are also discussed.
THE ROLE OF TRAINING AND DEVELOPMENT IN IMPROVING EMPLOYEE PERFORMANCE: A REVIEW OF HRM LITERATURE Johni Eka Putra; Tehedi Tehedi
INJOSEDU: International Journal of Social and Education Vol. 2 No. 6 (2025): JUNE
Publisher : Adisam Publisher

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Abstract

This article examines the role of training and development in improving employee performance through a review of Human Resource Management (HRM) literature. The method used in this study uses the literature method. The results of the review show that structured and relevant training programmes can improve employees' skills, knowledge and motivation, which in turn have a positive impact on individual productivity and organisational performance. In addition, continuous development helps employees to stay relevant to the latest industry and technological developments, which enhances organisational adaptability and competitiveness. Factors such as management support, an organisational culture that supports learning, and access to diverse learning opportunities were found to play an important role in the success of training programmes. Overall, training and development is an essential strategic investment for the long-term development of employees and organisations, and building sustainable competitive advantage.
Co-Authors Axelon S Renyaan Bagus Prabowo Dewi Mariam Widiniarsih Dwi Novaria Misidawati Elkana Timotius Fahad Ramadhan Haruni Ode Henny Noviany Hilman Hidayat Imam Baidlowi Baidlowi Loso Judijanto muhammad junaid kamaruddin Nuraida Wahyu Sulistyani Nuraini Nuraini Olivia Tahalele Septiana Na'afi Siti Mariani Basannang Supriandi Supriandi Tehedi Tehedi Umi Rahmawati