Ardica Karunia Pradana
Universitas Sunan Giri Surabaya

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Pengembangan UMKM dengan Cara Branding dan Pembuatan Akun Media Sosial Instagram di Desa Tambak Lekok, Desa Jatirejo dan Desa Tampung Ardica Karunia Pradana; Maytita Tri Hardiyanti; Zulfa Aji Rani Isnuitama; Rahayu Mardikaningsih; Mila Hariani; Didit Darmawan; Rommy Hardyansah; Dharma Setiawan Negara
ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat Vol. 2 No. 4 (2024): Oktober: Jurnal Pengabdian dan Kemitraan Masyarakat
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/alkhidmah.v2i4.1079

Abstract

This community service is related to the development of MSMEs that use branding strategies. Branding can include several important aspects that help strengthen the brand's identity and position in the market. Strong branding makes the brand more easily recognized and remembered by consumers, helps differentiate it from competitors. A strong brand can build emotional connections with customers, resulting in long-term loyalty. Unique branding helps differentiate a product or service from those offered by competitors, creating a competitive advantage.
EDUKASI HUKUM SIBER DAN PERLINDUNGAN DATA PRIBADI DALAM IMPLEMENTASI DIGITALISASI PEMETAAN DESA Rommy Hardyansah; Ardica Karunia Pradana; Rio Saputra; Didit Darmawan; Agung Satryo Wibowo; Misbachul Munir; Samsul Arifin
Jurnal Pemberdayaan Masyarakat dan Inovasi Vol 4 No 3 (2025)
Publisher : STKIP PGRI SITUBONDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47668/join.v4i3.2301

Abstract

The villages of Tambak Lekok, Jatirejo, and Tampung possess significant natural and human resources, but their utilization is still hampered by limited infrastructure and access to information. The village digitization initiative, which involves mapping using the Google Maps app, aims to improve access to information, make it easier to locate public facilities, and increase the visibility of the villages’ potential. This program employs an Asset-Based Community Development (ABCD) approach by identifying and mapping local assets through a participatory process. The results of these activities demonstrate that digital mapping can improve access to information, introduce digital technology to the community, and open up opportunities for economic development, tourism, and public services. This program is expected to serve as a first step in supporting sustainable village development based on local potential.