This community service activity aims to enhance the educational function of the Siginjei Museum in Jambi and to raise young people’s awareness of the historical and symbolic value of the rupiah as a marker of national economic identity. The program, entitled “Cinto Duit Kito” (Our Beloved Money), focuses on promoting love for the rupiah through public education activities based on the museum’s numismatic collection. The program was initiated due to students’ low interest in ancient currency collections and the lack of engaging educational narratives in museums. The implementation consisted of preparation, execution, and evaluation stages. The execution phase included cataloging numismatic collections, developing educational materials integrating history and economics, and conducting interactive learning sessions for student visitors. The results indicate improved understanding and enthusiasm among students regarding the history of Indonesia’s currency, accompanied by the creation of educational worksheets handed over to the museum as sustainable learning media. This program also strengthened collaboration between the University of Jambi and the Siginjei Museum in public education and contributed significantly to the university’s Key Performance Indicators. Thus, “Cinto Duit Kito”serves as a model for synergy between higher education and cultural institutions in developing history and economic education based on local wisdom.
                        
                        
                        
                        
                            
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