<![CDATA[In today's Times full of opportunities and obstacles, entrepreneurial motivation is an important component of successful entrepreneurial development. This study aims to analyze how the role of entrepreneurial creativity serves as a moderator variable against entrepreneurial motivation among millennials in Makassar (Tamalanrea district) by analyzing the role of growth mindset, self-efficacy, and social support. The research methodology used is descriptive research combined with quantitative research methods. A total of 317 millennials in the city of Makassar became a sample of the study. Analysis of the data using Partial Least Square Structural Equation Model (PLS-SEM). The results obtained are growth mindset, self-efficacy, and social support have a direct and significant effect on entrepreneurial motivation. Entrepreneurial creativity has a significant effect on entrepreneurial motivation. Growth mindset, self-efficacy, and social support significantly influence entrepreneurial creativity. Entrepreneurial creativity was able to mediate the relationship of growth mindset to entrepreneurial motivation, and mediate the relationship of self-efficacy and social support to entrepreneurial motivation.]]>
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