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All Journal METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Jurnal Pendidikan Ekonomi (JURKAMI) Bubungan Tinggi: Jurnal Pengabdian Masyarakat Indonesian Journal of Social and Educational Studies Economics and Business Journal Open Community Service Journal Journal of Economic Education and Entrepreneurship Studies SAGA: Journal of Technology and Information Systems Seminar Nasional Hasil Penelitian LP2M UNM Amal: Jurnal Ekonomi Syariah
Najib, Marhawati
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ANALISIS KELAYAKAN USAHA PENJUALAN KAYU DITINJAU DARI ASPEK KEUANGAN (Studi Kasus UD. Riska Indah di Kabupaten Jeneponto) Najib, Marhawati
AMAL: Jurnal Ekonomi Syariah Vol. 5 No. 2 (2023): December 2023
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/eksy.v5i02.6923

Abstract

Abstract:The furniture industry is an industry that converts wood into processed wood in the form of goods such as tables, chairs, cupboards, etc. Demand for processed wood is increasing along with population growth. The financial feasibility of UD Riska Indah was the focus of this research for five years, namely from 2017 to 2021. This location was chosen deliberately because there had been no previous research at UD. Riska Indah is one of the wood sales industries that is currently developing. The data analysis used is the calculation of Net Present Value (NPV), Payback Period (PP), and Break Event Point (BEP). The results of the research show that UD Riska Indah in Bungeng Village, Batang District, Jeneponto Regency, is financially feasible to develop in terms of Net Present Value (NPV) of IDR 2,742,319,730,- > 0, Payback Period (PP) for wood sales is 1 year, 9 months 7 days and the Break Even Point for sales of UD Riska Indah wood is IDR 3,123,716,-, while the breakeven point for sales of beams and wood is 51 pieces.Keywords: Business feasibility; Timber sales; Furniture industry; Financial aspect Abstrak:Industri mebel merupakan industri yang mengubah kayu menjadi kayu olahan dalam bentuk barang seperti meja, kursi, lemari, dan lain-lain. Permintaan terhadap kayu olahan semakin meningkat seiring dengan pertumbuhan jumlah penduduk. Kelayakan finansial UD Riska Indah menjadi fokus penelitian ini selama lima tahun, yaitu tahun 2017 hingga 2021. Pemilihan lokasi ini sengaja dilakukan karena belum ada penelitian sebelumnya di UD. Riska Indah yang merupakan salah satu industri penjualan kayu yang sedang berkembang. Analisis data yang digunakan adalah perhitungan Net Present Value (NPV), Payback Period (PP) dan Break Event Point (BEP). Hasil penelitian menunjukkan bahwa UD Riska Indah di Desa Bungeng Kecamatan Batang Kabupaten Jeneponto dari segi finansial dikatakan layak untuk dikembangkan ditinjau dari Net Present Value (NPV) sebesar Rp 2.742.319.730,- > dari 0, Payback Period (PP) adalah 1 tahun , 9 bulan 7 hari dan Break Even Point penjualan kayu UD Riska Indah sebesar Rp 3.123.716,-, sedangkan titik impas untuk penjualan balok dan kayu sebanyak 51 buah.Kata Kunci: Kelayakan usaha; Penjualan kayu; Industri mebel; Aspek keuangan
STRATEGI PEMASARAN USAHA MIKRO KECIL MENENGAH DALAM MENINGKATKAN DAYA SAING (STUDI KASUS WARUNG KOPI DOTTORO JALAN TINUMBU MAKASSAR) Najib, Marhawati; Fuad, M. Fikri Nur; Mustari; Rahmatullah; Tadampali, Andi Caezar To
AMAL: Jurnal Ekonomi Syariah Vol. 6 No. 1 (2024): June 2024
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/eksy.v6i1.7326

Abstract

Marketing strategies are essential to apply in all areas related to business. Without marketing, the business you run will not develop rapidly. This research aims to determine the marketing strategy carried out by the Dottoro coffee shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was chosen deliberately, namely the owner of the Dottoro coffee shop. Data collection procedures used in research include observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the Dottoro coffee shop business in Jalan Tinumbu Makassar, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the IFAS strategy coordinates with a coordinate point obtained, namely 3.45. In contrast, the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point obtained, namely 3.06. The strategy that needs to be improved in the coffee shop business is to maintain the reputation of the Dottoro coffee shop by serving local specialty coffee. The availability of raw materials will make it easier for the Dottoro Coffee Shop business to expand locations in strategic places. Keywords: Coffee shop, marketing strategy, SWOT analysis, MSMEs  
Marketing Strategy For Micro Small To Medium Enterprises at 777 Sweet Fruit Shops in Gowa District Najib, Marhawati; Jannah, Miftahul; Syam, Agus
Economics and Business Journal (ECBIS) Vol. 2 No. 2 (2024): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v2i2.124

Abstract

The growth of MSMEs is increasingly widespread, especially the 777 fruit sweet shop business which markets various kinds of fruit, both local and imported. In the current era, MSME players should be able to utilize digital media to market their products so that consumers become more familiar with the products produced by these MSMEs. This research aims to determine the marketing strategy carried out by the 777 fruit sweet shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was determined deliberately, namely the business owner of Sweet Fruit Shop 777. The data collection procedures used in the research included observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the 777 fruit sweet shop business in Gowa Regency, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the coordinates of the IFAS strategy with a coordinate point of 2.83, while the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point of 2.07. The strategy that needs to be improved in fruit marketing is to make maximum use of digital marketing to reach a wider market.
Sentiment Analysis on Erspo Jersey in X Using Machine Learning Algorithms Andi Asrida Reskinah. D; Najib, Marhawati; Muhammad Ashdaq
SAGA: Journal of Technology and Information System Vol. 2 No. 3 (2024): August 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saga.v2i3.334

Abstract

This research conducts a sentiment analysis on Erspo jerseys using machine learning algorithms on the X platform. The objective is to identify the public's sentiment and compare the performance of three algorithms: Naïve Bayes, K-Nearest Neighbor (KNN), and Support Vector Machine (SVM). Data was collected through web scraping of tweets between January and September 2024, containing keywords related to Erspo. Using a lexicon-based approach, the preprocessing steps involved cleaning, tokenizing, normalizing, and labeling data into positive, negative, and neutral sentiments. Results show that the Naïve Bayes algorithm provided the highest accuracy in sentiment classification, followed by SVM and KNN. Positive sentiment primarily centered on product loyalty, while negative sentiment largely criticized jersey design and quality. The findings offer important insights for Erspo stakeholders to refine marketing strategies and product improvements. This study highlights the potential of machine learning in analyzing consumer opinions at scale, making it a valuable tool for real-time consumer feedback analysis.
Implementation of Fundamental Analytical Dashboard and Stock Price Forecasting of ADRO, ANTM, INCO with Arima Approach Najib, Marhawati; Nur Aulia Cahyani; Syamsu Alam
SAGA: Journal of Technology and Information System Vol. 2 No. 3 (2024): August 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saga.v2i3.335

Abstract

This study aims to compare the financial performance of ADRO, ANTM, and INCO and project the stock prices using fundamental analysis and the ARIMA approach. The background of this study is based on the phenomenon of herding behavior and overconfidence of investors who often ignore fundamental analysis in making investment decisions. This study adopts a quantitative method using financial ratio data and historical stock prices and a qualitative method through visualization in the form of an analytical dashboard. The results of the study show that ADRO has an advantage in terms of profitability, INCO stands out in liquidity, and ANTM experiences fluctuations in financial performance. The ARIMA model can project the stock prices of the three companies by showing a positive trend for INCO and ANTM, while ADRO tends to be stable. The analytical dashboard developed helps investors understand financial performance and stock price projections, thus supporting more accurate investment decision-making.
Marketing Performance of Pomelo Oranges in Padang Lampe Village, Ma'rang District, Pangkajene Kepulauan Regency Najib, Marhawati
Economics and Business Journal (ECBIS) Vol. 3 No. 1 (2024): November
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v3i1.167

Abstract

This study aims to determine the pattern of marketing channels and analyze the costs, margins profits, and economic efficiency of each pomelo orange marketing channel in Padang Lampe Village, Ma'rang District, Pangkep Regency. A sampling of producers was carried out by Simple Random Sampling while marketing institution samples using the tracing method or (snowball sampling) namely by tracing sales and purchases of pomelo oranges from producers to consumers. The results of the study showed that there are two types of marketing channels in Padang Lampe Village, Ma'rang District, Pangkep Regency, namely, channel I: Farmers--------Collectors --------- Inter-Island Traders ----------- Retailers --------------- Consumers. Furthermore, Marketing Channel II is from Farmers ----------- Retailers ----------- Consumers. In Marketing Channel I, the total marketing cost is IDR 25,660,000/7500 pomelo fruits, the total marketing margin is IDR 78,750,000/7500 fruits, and the total marketing profit is IDR 46,790,000. In Marketing Channel II, the total marketing cost is IDR 1,175,000/300 fruits, the marketing margin is IDR 2,250,000 and the total marketing profit is IDR 1,075,000. Marketing Channel II is the most efficient pomelo marketing channel because it has the lowest marketing margin, which is IDR. 2,250,000/300 pieces and has the highest Farmer's Share value, namely 57.14%.
Marketing Mix Telur Ikan Terbang Di Kecamatan Galesong Selatan Kabupaten Takalar Najib, Marhawati; Mustari, Mustari; Nurjannah, Nurjannah; Ampa, Andi Tenri; Rajab, Nurjannah
Seminar Nasional LP2M UNM SEMINAR NASIONAL 2024 : PROSIDING EDISI 3
Publisher : Seminar Nasional LP2M UNM

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis bauran pemasaran telur ikan terbang di Desa Popo, Kecamatan Galesong Selatan, Kabupaten Takalar. Penelitian ini dilakukan dengan pendekatan studi kasus dengan menggunakan jenis penelitian deskriptif kualitatif. Pengumpulan data dilakukan melalui observasi (pengamatan), interview (wawancara), dan dokumentasi. Informan dalam penelitian ini adalah nelayan sebanyak 30 orang dan 5 orang pedagang telur ikan terbang. Hasil penelitian menunjukkan bahwa, penerapan marketing mix pada usaha telur ikan terbang belum maksimal. Dari 7 variabel marketing mix yang diterapkan berupa produk telur ikan terbang yang sudah dikeringkan kemudian dikemas, Harga telur ikan terbang masih dikuasai oleh eksportir, sehingga nelayan tidak mempunyai bargaining position untuk menentukan harga.  Penangkapan telur ikan terbang  di Desa Popo karena sebagian besar masyarakatnya berprofesi sebagai nelayan Patorani. Promosi dalam penjualan ikan terbang hampir tidak dilakukan nelayan, karena para pedagang/exportir yang berperan dalam hal ini. Adapun orang atau sumber daya manusia dalam usaha penangkapan telur ikan terbang yaitu para pekerja yang berjumlah 1-5 orang,  dan yang berperan sebagai pemimpin dalam bahasa Makassar disebut sebagai punggawa. Telur ikan terbang merupakan komoditi ekspor, sehingga  penjualannya melaui berbagai proses untuk sampai ke konsumen. Bukti fisik usaha seperti memiliki kapal  serta peralatan yang dipakai untuk menangkap ikan dan telurnya, tenaga kerja yang turut membantu serta adanya komunikasi dalam melayani konsumen.Kata kunci: Marketing mix, telur ikan terbang, patorani.
PERANCANGAN PLATFORM MARVELOUS PINRANG UNTUK EKSISTENSI PARIWISATA KABUPATEN PINRANG Novita; Najib, Marhawati; Aris, Valentino
METHODIKA: Jurnal Teknik Informatika dan Sistem Informasi Vol. 11 No. 1 (2025): Volume 11 Nomor 1 Tahun 2025
Publisher : Universitas Methodist Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46880/mtk.v11i1.3390

Abstract

The tourism sector plays a crucial role in driving Indonesia's economy. Pinrang Regency, with its diverse natural tourist attractions, holds significant potential for tourism development. This study aims to design and develop the Marvelous Pinrang platform to enhance the tourism sector in Pinrang Regency. The platform is designed using the WordPress CMS, featuring destination information, interactive maps, media galleries, and user comments. The platform's usability was evaluated using the System Usability Scale (SUS). The results indicate a high usability score, suggesting that the platform can effectively support tourism activities in Pinrang Regency. The development of this platform is expected to increase public awareness of the tourism potential in Pinrang Regency and attract more visitors to the region. By leveraging digital technology, the Marvelous Pinrang platform provides an accessible and user-friendly solution for promoting local destinations. Furthermore, the platform serves as a tool for fostering collaboration between local governments, businesses, and communities to strengthen the tourism ecosystem in Pinrang Regency.
SWOT-AHP Integrated Strategic Analysis of Culinary MSMEs: Optimizing Product Diversification to Increase Sales Chaerunnisa Najib; Tuti Supatminingsih; Muhammad Hasan; Muhammad Asiz; Najamuddin; Najib, Marhawati
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 1 (2024): VOL. 6, NO. 1 (2025): JE3S, MARCH 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i1.6079

Abstract

This study aims to analyze internal and external environmental factors affecting MSMEs in the culinary sector and to formulate appropriate strategic alternatives for business development using SWOT-AHP integration. A mixed-methods approach, combining qualitative and quantitative techniques, was employed. Data were collected through observations, interviews, and questionnaires, utilizing both primary and secondary data sources. Analysis tools included Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) Matrix, SWOT Matrix, and Analytical Hierarchy Process (AHP) using Expert Choice software. The results indicated an IFE total score of 2.74 and an EFE total score of 2.39, placing the MSME within the growth quadrant (Quadrant I), which signifies a strong position for leveraging internal strengths and external opportunities. Based on SWOT analysis, the Strength-Opportunity (SO) strategies recommended include maintaining and enhancing service quality to ensure customer loyalty, leveraging product diversification to increase sales, and utilizing brand ambassadors for effective promotion. Weakness-Opportunity (WO) strategies involve pricing adjustments based on market conditions and quality enhancement to retain customers. Strength-Threat (ST) strategies recommend maintaining product quality despite rising raw material costs to sustain customer retention. Lastly, Weakness-Threat (WT) strategies suggest expanding market reach and intensifying promotional activities to remain competitive. The AHP analysis identified the most prioritized strategic alternative: leveraging product diversification to enhance sales volume. This study contributes practical insights for culinary MSMEs seeking sustainable growth and improved market competitiveness.
Diversification of Seaweed and Milkfish Processing in Improving the Economy of Coastal Community Families Najib, Marhawati; Astuty, Sri; Hidayat, Wahyu; Irwandi, Irwandi; Subur, Hikmayani; Nur’aeni, Nur’aeni
Bubungan Tinggi: Jurnal Pengabdian Masyarakat Vol 7, No 2 (2025)
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/btjpm.v7i2.13464

Abstract

The purpose of this community service is to empower housewives by providing training on how to process seaweed, which is rich in nutrients and a source of protein, into products with high economic value. Through socialization, instruction, hands-on practice, and mentorship, content is provided through the Participatory Learning and Action (PLA) approach. The findings are that most housewives are unemployed and have a lot of free time not used for productive activities due to the lack of knowledge and skills in processing seaweed. The results of implementing this community service are an increase in knowledge and skills by 98% in processing seaweed combined with milkfish into products with economic value in the form of mini pastels, meatballs, and nuggets. Product marketing training activities: by practicing using online media, only eight people (20%) can understand how to use social media well. The rest of the participants do not have an Android cellphone, and some have cellphones but do not understand how to use social media. In addition, there are also obstacles to understanding technology, especially among older people or those less familiar with digital devices. This seaweed processing and marketing activity is expected to provide added value to seaweed commodities and provide additional income for seaweed farming families.
Co-Authors Afrinda Andi Asrida Reskinah. D Andi Sawe Ri Esso Andi Tenri Ampa Chaerunnisa Najib esso, andi sawe ri Fitri, Ade Fuad, M. Fikri Nur INANNA Irwandi Miftahul Jannah Muhammad Ashdaq Muhammad Asiz Muhammad Hasan Muhammad Ilyas Thamrin Tahir Muhammad Jufri MUSTARI Mustari Mustari Novita Nur Aulia Cahyani Nuralisa, Nuralisa Nurhalim Nurjannah Nurjannah Nur’Aeni, Nur’Aeni Rahmatullah Rajab, Nurjannah Ratna Sri Astuty Subur, Hikmayani Syam, Agus Syamsu Alam Syamsu Rijal Tadampali, Andi Caezar To Tuti Supatminingsih Valentino Aris, Valentino Wahyu Hidayat M WULAN PURNAMASARI, WULAN Zulistnayarti, Andi