This community service article advocates integrating structured Islamic philanthropy, exemplified by the National Amil Zakat Agency (BAZNAS), into Muslim student communities at Universitas PGRI Sumatera Barat (UPGRISBA) and Universitas Bung Hatta (UBH). Indonesia, prone to recurrent natural disasters, requires sustainable preparedness systems. In this context, BAZNAS serves as a strategic quasi-state actor that bridges religious duty and bureaucratic professionalism. The study of BAZNAS’s discourse, as analyzed through Critical Discourse Analysis (CDA), reveals a model where institutional legitimacy is constructed through three synergistic layers: Syariah legitimacy (via MUI Fatwa 66/2022), technocratic-managerial legitimacy (through ISO 9001:2015 and WTP audit opinions), and political legitimacy (via endorsements from state officials, including the Vice President). This multi-layered approach transforms Zakat from traditional charity into a modern instrument of disaster governance and social resilience. This community service intervention aims to transfer this BAZNAS model of "organized giving" to student bodies, promoting the idea that Zakat, Infak, and Sadaqah (ZIS) are effective tools for collective welfare and crisis response. The current analysis of BAZNAS's public communication highlights the rhetoric of quantification and certification (e.g., using precise financial figures and WTP audits) and the semantics of heroism (e.g., "garda terdepan," or "frontline") to reinforce accountability and public trust. By adopting the discursive principles of BAZNAS, namely systematic management, digital transparency, and strategic alignment with development goals, student philanthropic units at UPGRISBA and UBH can enhance their credibility, expand their operational scale, and effectively position themselves as central actors in student and community resilience initiatives. The ultimate goal is to move the student understanding of philanthropy beyond reactive aid to a proactive, sustainable framework grounded in accountability and professionalism
Copyrights © 2025