Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI

Transformasi Desa Wisata Berkelanjutan: Penguatan Ekosistem Pariwisata Desa Tajen Melalui Tata Kelola Terpadu

Darmawijaya, I Gede (Unknown)
Indrayani, I Gusti Ayu Putu Wita (Unknown)
Priliani, Ni Luh Dita (Unknown)
Adi, Ida Ayu Sri Puspa (Unknown)
Seniartha, I Wayan (Unknown)
Sunarsa, I Wayan (Unknown)
Pitanatri, Made Uttari (Unknown)



Article Info

Publish Date
04 Dec 2025

Abstract

Tajen Village has significant potential as a tourism village but faces several challenges in managing homestays, tourist attractions, environmental cleanliness, as well as marketing and tourism management coordination. This community service program aims to enhance homestay service standards through inventory and facility evaluation, optimize digital marketing to improve visibility, and develop comprehensive documentation of tourist attractions to make them more informative and appealing. Additionally, the program focuses on improving waste management systems through community education and the implementation of circular economy concepts. The village-owned enterprise (BUMDes) is encouraged to become the central hub for tourism coordination, managing reservations and marketing more effectively. The methods used include training, mentoring, and data-driven strategy implementation. This program is expected to enhance the competitiveness of Tajen Village as a sustainable tourism destination, strengthen the local economy, and improve community well-being

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Journal Info

Abbrev

makardhi

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Pengabdian Kepada Masyarakat MAKARDHI atau disingkat dengan MAKARDHI adalah jurnal yang memuat karya tulis ilmiah yang berkaitan dengan kegiatan pengabdian kepada masyarakat atau pembangunan masyarakat di bidang yang terkait dengan pariwisata. Diterbitkan dua kali dalam setahun pada bulan ...