<![CDATA[This community service program aims to improve the management capacity of the Manggar Batik SME in Sumber Village, Kradenan District, Blora Regency, through the implementation of a simple accounting system, innovative batik product designs, the use of appropriate technology in the production process, and a digital-based marketing strategy transformation. The background to this activity is the socioeconomic conditions in Blora Regency, which still faces a high poverty rate (11.49% in 2023), limited competitiveness of local batik products, and limited market access for SMEs to consumers outside the region. Program implementation methods include outreach, technical and managerial training, the application of production technology (feeder tools and paper stamp techniques), digital marketing assistance through e-commerce, and sustainability evaluation and follow-up. The program implementation involves strategic collaboration between universities and SME partners through participatory knowledge and technology transfer. The results of the activity show significant improvements in several aspects: a more organized financial recording system, the successful development and registration of innovative batik motif designs for intellectual property rights (IPR), increased production efficiency and consistency through the use of feeder tools, and expanded market reach through digital marketing. The contribution of this activity not only strengthens the competitiveness of the Manggar Batik SME and opens up opportunities to increase local community income, but also supports the achievement of university performance indicators and regional development goals, particularly related to poverty alleviation and the development of a creative economy based on local culture.]]>
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