Journal of Education, Social & Communication Studies
Vol. 3 No. 2 (2026): May 2026

Cultural dynamics and challenges in translation to achieve equivalence while balancing meaning and context to ensure accurate and culturally sensitive communication

Pande Putu Resmia Ovieta (Politeknik Negeri Bali, INDONESIA)
Majid Wajdi (Politeknik Negeri Bali, INDONESIA)
Muhammad Issa (University of Baltistan Skardu, PAKISTAN)
Md. Kamrul Hasan (United International University, Dhaka BANGLADESH)
Nadia Idri (University of Bejaia, Aboudaou Campus, 06000, ALGERIA)
Tran Nho Huong (Dai Nam University, VIET NAM)
Dr. Mahmood Eshreteh (Hebron University, PALESTINE)



Article Info

Publish Date
08 Apr 2026

Abstract

This study aims to explore the cultural dynamics and challenges involved in achieving equivalence in translation, focusing on balancing meaning and context to ensure accurate and culturally sensitive communication. The methodology includes qualitative analyses of translation cases across literary, technical, and survey contexts, employing comparative textual analysis, interviews with translators, and content analysis to examine strategies such as dynamic equivalence, localization, adaptation, and consultation with cultural informants. Analysis reveals that translators must navigate complex cultural references, idiomatic expressions, and emotional connotations while maintaining semantic, conceptual, and content equivalence. Findings highlight the importance of translators acting as cultural mediators who balance fidelity to the source text with necessary adaptations to the target culture’s norms and sensitivities. The study concludes that successful translation requires a nuanced approach that integrates linguistic accuracy with cultural competence to bridge gaps between source and target audiences effectively. Future translation efforts should emphasize collaboration with cultural experts and adopt flexible strategies to preserve both meaning and cultural context.

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Journal Info

Abbrev

JESCS

Publisher

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

Journal of Education, Social & Communication Studies e-ISSN 3048-1163 (SK NO. 0481163/II.7.4/SK.ISSN/06/2024, tanggal 14 Juni 2024) JESCS is an international peer reviewed and open access journal in language education. The aim is to publish conceptual and research articles that explore the ...