Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Journal of Language, Literature, Social and Cultural Studies Journal of Education, Social & Communication Studies
Dr. Mahmood Eshreteh
Hebron University, PALESTINE
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Enhancing tour guides’ professional competence through precise and effective English communication skills for improved tourist engagement and service quality Ni Putu Lovyta Mai Yoren; Majid Wajdi; Ahmet Selçuk Akdemir; Dr. Mahmood Eshreteh; Sadia Ayub; Zulfiqar Ali; Nadia Idri
Journal of Language, Literature, Social and Cultural Studies Vol. 4 No. 2 (2026): (IN PRESS)
Publisher : Yayasan Mitra Persada Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58881/jllscs.v4i2.358

Abstract

This study aims to examine how precise and effective English communication enhances tour guides’ professional competence, tourist engagement, and overall service quality. The research adopts a mixed-method approach involving quantitative surveys and qualitative interviews with professional tour guides and international tourists in major tourism destinations. Data were collected through structured questionnaires, observation checklists, and semi-structured interviews to capture both performance indicators and experiential insights. The analysis employs descriptive statistics and regression analysis to identify the relationship between English communication proficiency and service outcomes, while thematic analysis is used to interpret qualitative responses. The findings indicate that tour guides with higher levels of linguistic accuracy, clarity, and intercultural communication skills significantly improve tourist satisfaction, trust, and engagement. Furthermore, effective communication reduces misunderstandings and enhances the overall travel experience. The study concludes that strengthening English communication through targeted training programs is essential for improving tour guides’ professionalism and competitiveness in the global tourism industry. It recommends continuous language development, practical communication training, and the integration of cultural awareness into professional development initiatives.
Navigating cultural dynamics and translation challenges to achieve equivalence while preserving meaning and context sensitively Pande Putu Resmia Ovieta; Majid Wajdi; Muhammad Issa; Md. Kamrul Hasan; Nadia Idri; Tran Nho Huong; Dr. Mahmood Eshreteh
Journal of Education, Social & Communication Studies Vol. 3 No. 2 (2026): May 2026
Publisher : PT. MAWAMEDIA JAYAMUSTA BUANASIHA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71028/jescs.v3i2.140

Abstract

This study aims to explore the cultural dynamics and challenges involved in achieving equivalence in translation, focusing on balancing meaning and context to ensure accurate and culturally sensitive communication. The methodology includes qualitative analyses of translation cases across literary, technical, and survey contexts, employing comparative textual analysis, interviews with translators, and content analysis to examine strategies such as dynamic equivalence, localization, adaptation, and consultation with cultural informants. Analysis reveals that translators must navigate complex cultural references, idiomatic expressions, and emotional connotations while maintaining semantic, conceptual, and content equivalence. Findings highlight the importance of translators acting as cultural mediators who balance fidelity to the source text with necessary adaptations to the target culture’s norms and sensitivities. The study concludes that successful translation requires a nuanced approach that integrates linguistic accuracy with cultural competence to bridge gaps between source and target audiences effectively. Future translation efforts should emphasize collaboration with cultural experts and adopt flexible strategies to preserve both meaning and cultural context.
Co-Authors Ahmet Selçuk Akdemir Majid Wajdi Md. Kamrul Hasan Muhammad Issa Nadia Idri Ni Putu Lovyta Mai Yoren Pande Putu Resmia Ovieta Sadia Ayub Tran Nho Huong Zulfiqar Ali