<![CDATA[This community service program aimed to empower students of SMK Negeri 1 Gowa by strengthening handmade accessory production skills and digital entrepreneurship. The partner's main problems included limited technical skills in assembling accessories, selecting materials and designs, calculating cost of production, and creating product photographs and social media marketing content. Thirty students participated in a sequence of activities consisting of socialization, beading and wire-art training using a Precision Jewelry Toolkit, design and product diversification mentoring, spreadsheet-based cost calculation exercises, product photography using a Portable Mini Studio Box, digital marketing practice, evaluation, and follow-up. Participant attendance reached 100%. Before the program, approximately 90% of participants had not mastered accessory production; after the training, all participants were able to produce more than three product models, with outputs expanding into five product types: bracelets, necklaces, brooches, key chains, and phone straps. Participants also improved their ability to calculate production costs rationally, produce catalog-quality photographs, and use a business social-media account as a digital storefront. Sustainability was initiated through the establishment of a school Creative Corner for continued production, learning, and marketing. The upstream-to-downstream approach was relevant for integrating vocational craft skills, cost literacy, and digital marketing into entrepreneurship learning for vocational students. ]]>
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