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International Journal of Humanity Studies (IJHS)
Published by Universitas Sanata Dharma
ISSN : 2597470X     EISSN : 25974718     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
International Journal of Humanity Studies (IJHS), a double blind peer-reviewed journal, publishes scientific full papers written in English. IJHS is a biannual, published twice a year, namely in September and March.
Arjuna Subject : Ilmu Sosial - Kajian Budaya
Articles 278 Documents
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GREEN ENERGY TRANSITIONS: CONGO'S 'MODERN-DAY SLAVERY' IN RAW MATERIALS DEMANDS Zulkarnain, Muhammad Fitrah; Paksi, Arie Kusuma
International Journal of Humanity Studies (IJHS) Vol 8, No 2 (2025): March 2025
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v8i2.8166

Abstract

The Democratic Republic of the Congo (DRC), a country rich in cobalt and coltan—two elements necessary for renewable technologies—has come under greater investigation as a result of the worldwide shift to green energy, yet its miners are exploited. This qualitative study, which was based on the resource curse and human security theories, used document analysis of previous studies, policy reports, and current events to examine the conflicting reality of resource exploitation in the Democratic Republic of the Congo and the aspirations for green energy. The results show that although programs encouraging ethical production and responsible sourcing have promise, structural problems like child labor, forced labor, and dangerous working conditions still exist and threaten the fundamental safety and dignity of local people. In order to guarantee that the DRC's resource richness promotes equitable development rather than exploitation, this study highlights the necessity of international accountability systems and moral behavior that places a higher priority on human security and dignity.
THE IMPACT OF GREENWASHING IN THE COSMETIC INDUSTRY, PARTICULARLY FOCUSING ON A REAL-WORLD CASE (INNISFREE’S GREEN FOREST CAMPAIGN) Handoyo, Louis Priscilla Ribka; Umayati, Dwi Khusnul
International Journal of Humanity Studies (IJHS) Vol 8, No 2 (2025): March 2025
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v8i2.10740

Abstract

Innisfree's Green Forest campaign promotes ecological awareness, but its sustainability claims are contradicted by the use of plastic in its packaging. Therefore, this study aims to expose the greenwashing practices employed by Innisfree. This study examines the impact of Innisfree’s greenwashing on its brand image. This case study used an ecolinguistics framework by Fill Mühlhäusler (2001) to reveal how Innisfree’s environmental narratives were constructed and what strategies they used to attract their customers back. As per the Method section, the data were Instagram comments and their sales performance data. The analysis was conducted in 4 steps: (1) examining Innisfree’s Instagram posts that had been targeted by netizen criticism, (2) categorizing netizens’ comments into deception, loss of trust, and demand for transparency, (3) evaluating the alignment between Innisfree’s environmental messaging and consumer responses, and (4) assessing the impact of greenwashing on sales. This study highlights that the environmentally friendly language used in advertisements—often disguised as campaigns—serves a specific purpose within the ecolinguistics conception, which is to persuade people to follow the advertisement's intended message. The findings indicate that greenwashing negatively impacted Innisfree’s brand image, however, the use of influencers successfully mitigated the damage caused by the scandal.
HUMANISM PERSPECTIVE OF INDONESIAN POP MUSIC ALBUM COVERS IN THE 1980S ERA Dewanto, Inko Sakti
International Journal of Humanity Studies (IJHS) Vol 8, No 2 (2025): March 2025
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v8i2.9693

Abstract

This study investigates the visual representation of Indonesian pop musicians on album covers from the 1980s and examines how these visual artifacts reflect and reinforce deeper humanistic values. During this period, pop culture in Indonesia experienced a significant transformation, with musicians gaining popularity through their music and the symbolic construction of their public image, especially via album covers. These covers functioned as powerful cultural texts, shaping public perception, constructing idealized identities, and influencing the emotional and aspirational relationships between idols and their fans. Employing a qualitative approach grounded in the humanism perspective, the study used five ontological elements of humanism—the self-interpreting animal, purposeful agent, language animal, dialoguing animal, and embodied subject—as analytical tools to unpack the visual strategies employed in these album covers. These elements helped explain how musicians were portrayed as entertainers and as representations of human ideals and existential values. The analysis reveals that album covers fostered a form of idolization that aligned with humanistic desires for identity, purpose, and self-fulfillment. These visual narratives supported the cult of personality and embedded ideological meanings that continue to resonate in contemporary pop culture. This research contributes to the broader discourse on design, cultural identity, and humanist thought in contemporary Indonesian visual culture.
POLITENESS STRATEGIES IN NBC’S “LITTLE BIG SHOTS” PROGRAM Majid, Fauzi Bin Abdul; Sunarto, Emanuel
International Journal of Humanity Studies (IJHS) Vol 8, No 2 (2025): March 2025
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v8i2.11613

Abstract

This study explores politeness strategies in intergenerational media interactions, a conversational exchange between the host Steve Harvey and three-year-old James, the youngest mayor of Dorset, Minnesota, on NBC’s Little Big Shots TV program.  The study is based on Brown-Levinson’s politeness theory (1987). Using a descriptive qualitative approach, the research examined how politeness strategies are employed in a media environment involving a child participant and shows the delicate balance among entertainment goals, institutional discourse, and face preservation. The results uncover sophisticated applications of the four strategies of politeness, namely bald on record, positive politeness, negative politeness, and off-record strategies that make communication across age differences effective while upholding audience engagement and participant comfort. The findings offer insights into how subtle communicative tactics are used to play social roles, uphold institutional esteem, and foster authentic adult-child interactions in television programming. 
PATRIARCHY AND THE NOTION OF CHILDLESSNESS IN AYOBAMI ADEBAYO’S STAY WITH ME Ibanga, Grace Itoro
International Journal of Humanity Studies (IJHS) Vol 8, No 2 (2025): March 2025
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v8i2.11498

Abstract

The essence of this study is to portray the patriarchal attitudes and tendencies towards the notion of childlessness in certain Nigerian families. The study used content analysis in Ayobami Adebayo’s novel Stay with Me (2017), employing the theoretical frameworks of patriarchy and childlessness to trace the extent to which the disease of childlessness in marriages hinges on the collective patriarchal domineering authority to impose psychological trauma on the “claimed barren woman”. Findings revealed that most infertility in marriages is more common in men than women. However, since the Nigerian cultures are biased against women, they compel them to tolerate the denunciations of sterility, even when there is substantial evidence of the man's sterility displayed all over. The study opines that although childlessness may acquire a sociological or cultural viewpoint, it is purely biological and medical problems, which should not attract superstition and diabolic means to proffer solutions. The study recommends that researchers in human health sciences proffer solutions by creating awareness and supplying adequate, comprehensive treatments to people living with sterility syndrome in Nigeria. Again, the Nigerian government should bring in medical experts from the international community to rehabilitate the victims of childlessness by proffering lasting solutions.
WARUNG MADURA IN DKI JAKARTA: A PUBLIC MANAGEMENT CASE OF MIGRATING MADURESE TRIBE Hikmah, Nurul; Tando, Cahyoko Edi
International Journal of Humanity Studies (IJHS) Vol 9, No 1 (2025): September 2025
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v9i1.11990

Abstract

For the Madurese tribe, one of the largest ethnic groups in Indonesia, DKI Jakarta Province has become one of the destinations for people to migrate in the hope of improving their economy. It is done by creating various new businesses, one of which is Madura Store or Warung Madura. However, this creates new problems in the economy as its non-standard operating hours certainly increase competition in the same type of business. Qualitative methods were used in this study. The results show that the Madurese have social capital that can be utilized to support national development. Through bonding, they can unite in one tribal group due to the similarity of characteristics, language, culture, religion, and even the same fate abroad. Then, the bridging aspect supports them in having a community that organizes various communications and maintains the solidarity of every Madurese migrant in DKI Jakarta, thus they can build networks vertically and horizontally. Moreover, the linking aspect allows them to create a wide relationship and social network without having to form a concrete community.
‘MY ANCESTORS WERE DISPLEASED WITH ME’ – CHILDHOOD EMBODIMENT OF VARIANT INTERSEX DEVELOPMENTS IN SOUTH AFRICA Brown, Anthony
International Journal of Humanity Studies (IJHS) Vol 9, No 1 (2025): September 2025
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v9i1.11921

Abstract

South Africa constitutionally promotes affirmative gender and sexual diversity education, but the curriculum assumes normative bodies with binary classifications of external genitalia. Children born with intersex development present variant chromosomal, gonadal, or genitalia that deviate from the norm. Lensed through the Theory of Unintelligibility, these bodies are seen as ambiguous and derogatively labelled as hermaphrodites or Disorders of Sex Development (DSD), making them incapable of integration into socio-educational environments. This phenomenological study explores how young adults born with variant intersex characteristics learned about and embodied their sexual identity during their school years, using in-depth interviews with six participants selected with the support of Intersex South Africa. The evidence shows that participants lived in confusion for a large part of their childhood due to frequent hospital visits, examinations, surgeries, and family reactions without explanation. Learning about male and female bodies at school confirmed the messages about their abnormal bodies, resulting in self-hate and isolation. There is a need for child psychology services to support medical professionals, families, and educators in addressing variant intersex developments, providing trauma therapy for children, and including intersex development alongside normative sex development in sexuality education and awareness.
LINGUISTIC AND PERSUASIVE TECHNIQUES IN CONSTRUCTING DIVINE ENTITLEMENT IN NIGERIAN POP MUSIC Izu, Benjamin Obeghare; Agunbiade, Oyewumi Olatoye
International Journal of Humanity Studies (IJHS) Vol 9, No 1 (2025): September 2025
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v9i1.12334

Abstract

In recent years, Nigerian popular music has moved away from narratives about earning success through hard work. Instead, it now focuses on the narratives that success comes from divine blessings or entitlement. This study explores how Nigerian pop artists use persuasive strategies and linguistic techniques to construct and legitimise expectations of financial breakthroughs as a divine right. Through a textual analysis of Syno’s “Money Fit Me” and Adekunle Gold’s “Pick Up”, the study applied Aristotle’s Rhetorical Appeals, Cialdini’s Principles of Persuasion, and Critical Discourse Analysis to look at how narratives of divine entitlement are shaped.  The analysis revealed that the lyrics of Syno focus on communal validation through social proof and reciprocity, demonstrating success as a common expectation, whereas the lyrics of Adekunle Gold employ strong emotional appeal and fear of being left behind, so success appears pressing and deeply personal. These findings show how Nigerian pop music reinforces social perceptions that spiritual devotion and material success are interrelated, and they shape the way people perceive wealth, faith, and upward social mobility in a challenging socio-economic situation. This study contributes to the broader debates on the nexus of language, religion, and popular culture and how they interact with advancing contemporary aspirations in Nigeria.
ANIMATION AND CULTURAL RESISTANCE IN IRAN: A THEMATIC ANALYSIS OF PERSEPOLIS, WINDOW HORSES, AND TEHRAN TABOO Matin, Alireza Azeri
International Journal of Humanity Studies (IJHS) Vol 9, No 1 (2025): September 2025
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v9i1.9585

Abstract

Animation has long served as a powerful medium for cultural resistance, providing a platform for marginalized voices to challenge dominant narratives, critique oppressive systems, and express identity. However, despite a growing body of scholarship on cultural resistance in authoritarian contexts, few studies have investigated full-length animated films produced by or about Iranians as sites of ideological contestation. This article maps how animation, particularly works created in exile, functions as a potent medium of cultural resistance that subverts state censorship and challenges dominant narratives in the Islamic Republic of Iran. Drawing on qualitative visual and narrative data from Persepolis (2007), Window Horses (2016), and Tehran Taboo (2017), the study interprets these films through a framework of critical discourse and ideological analysis. Rather than merely documenting repression, the films collectively reveal how cultural resistance is enacted through female agency, poetic expression, and everyday defiance embedded in urban and diasporic spaces. These acts of dissent are often subtle yet deeply political, highlighting the resilience of Iranian identity in the face of surveillance, displacement, and moral control. Ultimately, the study underscores the strategic role of animation in circulating marginalized voices across national borders, offering valuable insights into the dynamics of resistance in tightly controlled media environments.
PORTRAIT OF EGO DEFENSE MECHANISM IN SONG LYRICS SEKUAT SESAKIT Purnomo, Nourma Ayu Safithri
International Journal of Humanity Studies (IJHS) Vol 9, No 1 (2025): September 2025
Publisher : Sanata Dharma University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/ijhs.v9i1.12656

Abstract

Music is a literary work that serves as a means of psychological expression for individuals. This can be seen in the lyrics of the song Sekuat Sesakit, which describe the ego defense mechanisms of repression and reaction formation. This situation is interesting to study in depth due to the limited research on the analysis of ego defense mechanisms in song lyrics. This study aims to explore how the lyrics of the song Sekuat Sesakit reflect ego defense mechanisms and their impact on an individual's psychological condition. This study uses the hierarchy of ego defense mechanisms theory described by George Vaillant. The object of study in this research is the lyrics of the song Sekuat Sesakit performed by Idgitaf. This study uses a qualitative method with a thematic analysis technique. The results of this study show that repression and reaction formation fall into the neurotic level of the ego defense mechanism theory. The long-term use of repression and reaction formation can cause psychological disorders that negatively affect an individual's mental health. The information from this study is expected to add to the understanding of the concept of ego defense mechanisms through song lyrics from a psychological perspective.

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