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Agus Yuniawan Isyanto
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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Dinamika Usahatani Kentang di Desa Margamulya, Kecamatan Pangalengan Daneswara, Naufal; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12354

Abstract

Potatoes are the world's fourth largest staple food after wheat, rice, and maize. In Indonesia, potato farming holds great potential, especially in highland areas like Pangalengan, West Java. However, despite the increasing demand for potatoes, production remains insufficient. The high production costs have led many potato farmers in Margamulya Village, Pangalengan Subdistrict, to switch to other commodities. This research aims to identify the farmers who continue to grow potatoes and examine their farming systems. The study employs a qualitative approach with a case study method, as defined by W. Creswell (2020), focusing on understanding individuals or groups' perspectives on social or human issues. The remaining potato farmers in Margamulya Village are considered to be in their productive age, possessing physical strength and openness to innovation. Most of them have received a high level of education, with many holding bachelor's degrees. These enduring potato farmers have inherited the tradition of potato cultivation and boast strong networks and substantial capital. Their motivation to grow potatoes is high, often described as being "passionate" about potato farming. While their cultivation techniques align with guidelines, they do not strictly adhere to good agricultural practices.
Analisis Pengaruh Marketing Mix 4P terhadap Kepuasan Konsumen Ayam Frozen Prima Freshmart di Kabupaten Kendal Rahma, Tasya Mifdatul; Budiraharjo, Kustopo; Setiadi, Agus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13843

Abstract

The increasing level of chicken meat consumption in Kendal Regency has caused competition for the sale of chicken meat which also increase. Chicken meat is not only sold in traditional markets but is now starting to spread to modern markets where it is sold in frozen. Companies need to develop their marketing to be able to compete by increasing consumer satisfaction, one of which is through the marketing mix 4p. Consumer satisfaction is an emotional assessment where consumer expectations and needs are met. This research aims to determine the application of the marketing mix 4p and the influence of the marketing mix 4p on consumer satisfaction of Prima Freshmart frozen chicken in Kendal Regency. This research was conducted at Prima Freshmart in 3 sub-districts in Kendal Regency, namely Boja, Kaliwungu and Pegandon in November - December 2023. The research method used was a survey method using questionnaires. Sampling used the accidental sampling method with a total of 120 respondents. Data analysis used descriptive analysis and multiple linear regression analysis. The research results show that the implementation of the 4p marketing mix carried out by Prima Freshmart has been implemented well. Product, price, place and promotion simultaneously and partially influence consumer satisfaction for Prima Freshmart frozen chicken in Kendal Regency. The coefficient of determination is 0.789, which means that  product price, place and promotion explain the consumer satisfaction value of Prima Freshmart frozen chicken in Kendal Regency by 78.9% and the remaining 21.1% is explained by other variables not studied.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI APLIKASI PT. XYZ Natasha, Natasha; Yudha, Eka Purna
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10333

Abstract

The rapid development of technology makes the world seem to be without barriers. The internet is one of the technological developments that has been utilized by companies to become a medium of trade and buying and selling. This development is also followed by food business platforms precisely on online groceries. The development of the food business is supported by the abundance of agricultural products in Indonesia and the desire of e-commerce players to help farmers market products directly to consumers. PT. XYZ is one of the fast online shopping services in Indonesia where there is a 1-hour delivery service by paying attention to the freshness and accuracy of the products that will be received by consumers. This study used quantitative methods with surveys through simple random sampling techniques and obtained 91 respondents.  The data were analyzed using descriptive analysis and multiple regression analysis tests. The results showed that marketing mix variables simultaneously affect consumer purchasing decisions at PT. XYZ. Meanwhile, partially the variables of product, promotion, process,
Preferensi Konsumen Pengolah Terhadap Daging Ayam Lokal (Survei di Gerai Makanan Kawasan Bandung Raya) Nuralfiyani, Amelia; Kuswaryan, Sondi; Herlina, Linda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14637

Abstract

Demand for local chicken meat continues to increase in line with population growth and changes in people's consumption patterns. This research was conducted to determine consumer preferences based on the attributes attached to local chicken meat and consumer attitudes towards local chicken meat. The research location was carried out at a food outlet that sells processed local chicken meat in the Greater Bandung area. Primary data was obtained from interviews with 35 local chicken meat sellers (as respondents). The analysis method used is the Chocran Q Test to determine what attributes are considered valid, Chi Square Analysis to determine preferences and Fishben Multiattribute Analysis to determine consumer attitudes towards local chicken meat. The results of the research show that the valid attributes are meat color, tenderness, freshness, cleanliness, aroma, chicken weight, price and location of purchase. The local chicken meat that consumers like and choose is meat that is pale white, slightly yellowish in color, has a distinctive chicken aroma, is free from shoot feathers, has a slightly tough texture and is medium in size with a price in the range of IDR 50,000 - IDR 65,000/kilogram purchased from local chicken farmer. An assessment of consumer attitudes towards purchasing local chicken meat shows that consumers have a "very positive" attitude towards purchasing local chicken meat.
Strategi Pengembangan Sumber Daya Manusia Pada Usaha Sayuran Hidroponik Di CV Hidroponikita Tani Mandiri Kota Depok Jawa Barat Ali, Sultan Zein
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11681

Abstract

CV Hidroponikita Tani Mandiri is one of the companies that produce vegetables through hydroponic cultivation. The cultivated vegetables include green spinach and red spinach. This research aims to provide appropriate recommendations for human resource development strategies for the company. The research method used is qualitative, supported by quantitative data. Primary data collection is obtained directly through interviews and questionnaires, while secondary data is gathered through relevant journal literature, theses, and data from the Central Statistics Bureau (BPS). The sampling technique used is purposive sampling, intentionally selecting 11 individuals as samples. The data analysis in this research is conducted using SWOT analysis. The results of this study indicate that CV Hidroponikita Tani Mandiri is positioned in quadrant 1, which is a positive position as it has the strength to overcome weaknesses and possesses opportunities to minimize threats. There are 8 strategic formulations applied for human resource development in CV Hidroponikita Tani Mandiri based on the SWOT analysis.
Kelayakan Usaha Tempe Di Kecamatan Weru, Kabupaten Cirebon Lestari, Dhea Nandaputri; Dyah, Pujastuti S.
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12998

Abstract

Weru District is one of the centers of home industry in Cirebon Regency. The products produced include tempeh, tofu, gapit, kerupuk mlarat, and others. Tempeh products in Weru District are not only distributed in the local market but also distributed to other areas. In 2020, there has been a decrease in the amount and an increase in the price of imported soybeans. This makes it difficult for tempeh producers to obtain the raw material for making tempeh. Therefore, producers reduce the use of soybeans which have an impact on reducing the amount of production. However, the set selling price doesn’t increase so that producers don’t lose their consumers even though their profit decrease. This study aims to determine the cost, income, and profit, as well as to determine feasibility of tempeh business in Weru District, Cirebon Regency. Data was collected by interview method using a questionnaire to 40 tempeh entrepreneurs. The research data is divided into 3 business scales based on the use of raw materials. The research data were analyzed using the R/C, capital productivity, and labor productivity. This study obtained the results of the R/C value on a small business scale of 1,09, R/C on a medium scale of 1,08, R/C on a large scale of 1,18, capital productivity on a small business scale of 105,69%, capital productivity on a medium scale of 108,06%, capital productivity on a large scale of 136,50%, labor productivity on a small business scale of Rp. 303.877/HKO, labor productivity on a medium scale of 289.365/HKO, and labor productivity on a large scale of 494.817/HKO. This means that the tempeh business in Weru District, Cirebon Regency is feasible because it shows positive results.
Dampak Sosial Ekonomi Perkebunan Karet Terhadap Masyarakat Sekitarnya (Studi Kasus di Desa Lengkong Kecamatan Cipeundeuy Kabupaten Subang). Erlangga, Reza; Wiyon, Sulistyodewi Nur; Mukti, Gema Wibawa; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14192

Abstract

This research was conducted in Lengkong Village, Cipeundeuy District, Subang Regency, West Java Province, from February to April 2024 with the aim of analyzing the social and economic impact of rubber plantations on the surrounding community. The sampling method used was purposive sampling, namely selecting 10-15% of the available sample population. A total of 15 tapping workers were selected as samples, which is 10% of the total 150 tapping workers in Lengkong Village. Meanwhile, 15 households around the rubber plantation were also taken as samples, in line with the number of tapping workers sampled. The main data analysis was carried out using a qualitative approach, where the results of interviews and observations were recorded in detail in field notes, which were then analyzed descriptively. The research results show that there is a socio-economic impact from the presence of rubber plantations for the surrounding community, both tapping workers and non-tapping workers. This impact can be seen through increasing welfare through the various facilities provided. These facilities include housing, health services, education, places of worship, sports facilities, employment opportunities and sources of income. All facilities provided by the company are intended for the general benefit of the surrounding community, marking mutually beneficial cooperation between the rubber plantation company and the surrounding community.
ANALISIS RISIKO PRODUKSI DAN FAKTOR FAKTOR YANG MEMPENGARUHI RISIKO PRODUKSI USAHATANI JAHE LAHAN GAMBUT DI KECEMATAN PONTIANAK UTARA Febrian, Ryan; Kurniati, Dewi; Kusrini, Novira
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10810

Abstract

The national economy benefits significantly from the horticulture sub-sector. Biopharmaceutical plants are plants in the horticulture sub-sector which have various advantages. Ginger is a plant that has long been used for biopharmaceuticals as an export product. However, there is no perfect or cheap framework for ginger development yet, which leads to low quality and efficiency. Even though North Pontianak Subdistrict is the largest ginger producing area in Pontianak City, there are several challenges, especially fluctuations in ginger production over several years. The purpose of this study was to analyze the level of production risk and the factors that influence the production of ginger farming on peatlands in North Pontianak sub-district. There were 35 people who became respondents to the study, and this research was a population study. The research was conducted by purposive sampling, and using a quantitative descriptive method. Analysis of the level of production risk is carried out by analyzing the coefficient of variation (CV) and the factors that influence production risk using the cobb function analysis of Douglass just and pope model. This research can be used as a consideration for reducing the production risk of ginger farming in North Pontianak District so as to provide benefits in agriculture. The results showed that the level of production risk in North Pontianak Subdistrict was low, and the factor affecting production was urea fertilizer and land area affecting production risk.
Persepsi Penyuluh Pertanian Terhadap Internet di Kecamatan Sengah Temila dan Kecamatan Mandor Fruticosa, Kornelinn; Prihtanti, Tinjung Mary
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12609

Abstract

The agricultural sector has an important role in economic development, and the lives of people in Indonesia. Along with the rapid development of technology and science, it plays an important role in agricultural development. This study aims to describe the perception of agricultural extension workers towards the internet and the perception of extension workers towards the internet based on the characteristics of respondents. This research is a quantitative descriptive research. The sampling technique used saturated sampling or census. The sample of this study amounted to 37 agricultural extension workers in Sengah Temila District and Mandor District. This study shows that the perception of agricultural extension workers on the internet provides up to date information, is easy to reach, a means of obtaining complete information, a place to distribute information, and is easy to use and the perception of agricultural extension workers on the internet is high based on characteristics occurring in extension workers in Mandor District and Sengah Temila District aged 50-59 years, dominated by men, high school education level and work experience above 10 years.
Respon Petani Bawang Merah Terhadap Model Pemberdayaan Masyarakat Di Kabupaten Majene Dewi, Suryani; Fitri, Fitri; Amran, Arman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14009

Abstract

The unused land in Pamboborang village, Banggae district, Majene district is now developing into red garlic farmland. For more than five years, garlic farmers have not achieved independence in business and tend to rely on of this study was to analyze the level of response of garlic farmers to empowerment models and to identify empowering models that match the need to encourage farmers' self-reliance. The research was conducted in Pamboborang Village, Majene Regency. Respondents were selected purposefully as many as 30 farmers. The data analysis used was a Likert scale with a qualitative descriptive method. The results showed that the response parameters of farmers were divided into four namely perception, attitude, skills and motivation. The four parameters produce a moderate response. The empowerment model that has been received by farmers is the model of extension and the support of agricultural production facilities and infrastructure (charity), while the empowerment model that is urgently needed by farmers is training (87.5%) and sustainable assistance (68.96%). The research serves as the basis for a study to develop a community empowerment model that can be carried out by stakeholders to increase the capacity of farmers in realising farmer self-reliance and food self-sufficiency in Majene District.

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