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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN KERIPIK TEMPE Murti, Niken Restu; Sundari, Ristina Siti; Heryadi, D Yadi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10519

Abstract

The Covid-19 pandemic has caused some food businesses to experience a decline in sales; where the pandemic occurred, and the enactment of the lockdown rules made a business suffer losses. However, it is different from the "Puja Rasa" tempe chip craftsmanship business, which during the Covid-19 pandemic, experienced an increase in sales volume in 2021. This study aimed to determine how the marketing mix influences the sales volume of "Puja Rasa" tempe chips so that the business can survive and experience an increase in the sales volume of tempeh chips. The research uses a quantitative approach with interviews and documentation methods. The research sample was 80 respondents and consumers of Tempe chips "Puja Rasa" using a random sampling technique and an analytical model using multiple linear regression. The results in this study indicate that the marketing mix consisting of products, prices, promotions, distribution channels, people, processes, and physical facilities has an effect on the sales volume of tempe chips at the tempe chips craftsmen "Puja Rasa" and the marketing mix that has the most influence on the sales volume of chips tempe in the tempeh chip SMEs "Puja Rasa" is the price.
Analisis Faktor-faktor yang Memengaruhi Minat Masyarakat Terhadap Urban Farming (Kasus pada Kelurahan Sungai Jawi Dalam Pontianak Kota) Putera, Geger Nusantara; Yurisinthae, Erlinda; Maswadi, Maswadi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14743

Abstract

The high rate of conversion of rice fields and the concomitant population is increasing and decreasing food availability at the same time, it also gives an impact of decreasing food production which can pose a threat to the population's food security. The increasing population density in Pontianak causes limited land. Due to limited land, people in Pontianak City have to find ways to grow crops in a narrow environment and with minimal land. urban farming is an agricultural activity carried out in an urban environment. This activity includes a variety of activities, from growing vegetables, fruit, flowers, to raising animals. This study was conducted in the Sungai Jawi Dalam sub-district, with the location being determined purposively. Descriptive quantitative is used by the writer and used primary data obtained directly from the chosen research place. The sampling technique applied is purposive sampling, consist of of 32 individuals as total sample. The writer apply method is Partial Least Square (PLS) to analyze. The results of this research show that the Business Opportunity variable has no effect on urban farming Interest, while the Land Use variable has an effect on urban farming Interest with a p value shows 0.008 or higher than 0.005 and 0.479 for an original sample value is indicating a positive relationship direction and is able to explain urban farming Interest. 47.9%.
Persepsi Konsumen Usaha Bakeri Terhadap Kemasan Plastik dan Green Packaging Berbahan Dasar Kertas Andani, Wily; Deliana, Yosini; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12199

Abstract

Green packaging can be a solution to environmental pollution problems caused by plastic waste generation as a result of bakery business packaging. One of them is paper-based packaging which is considered easier to recycle so that it is also automatically more environmentally friendly. However, bakery businesses still don't use green packaging a lot, which indicates low interest in using green packaging. This study aims to describe consumer perceptions of bakery businesses on plastic packaging and paper packaging. The research was conducted in Indramayu Regency from February to May 2023. The results showed that consumers preferred paper-based packaging to plastic packaging, namely 83.00% for bakery products and 68.00% for sponge cake products. Consumers who like plastic packaging have the perception that plastic packaging for bakery products is practical, attractive, inexpensive, and protects the product better. For sponge cake products, consumers consider plastic packaging to be attractive, practical and protect the product better. Meanwhile, consumers who prefer paper-based packaging think that paper packaging as a packaging for bakery products can reduce plastic waste, is practical, attractive, protects products better, is more hygienic and healthy, and is unique. For sponge cake products, consumers consider paper packaging to be attractive, protect the product better, reduce plastic waste, and be practical. The large number of positive perceptions of paper packaging compared to plastic packaging indicates that consumers have started to switch to environmentally friendly habits.
Analisis Hubungan Bauran Pemasaran Terhadap Keputusan Konsumen dalam Pembelian Produk Mie Musbar di Kecamatan Sukajadi Kota Pekanbaru Sefira, Tri; Yusmini, Yusmini; Eliza, Eliza
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.15068

Abstract

Competition in the wet noodle business in Pekanbaru City has had a major impact on UMKM Musbar Noodle which have experienced a decline in production due to declining consumer demand. This research aims to determine consumer characteristics in purchasing Musbar Noodle products, to determine consumer assessments of the 7P marketing mix for purchasing Musbar Noodle products in Sukajadi District, Pekanbaru City. This research was conducted in Mie Musbar, Sukajadi District, Pekanbaru City. The sampling method uses survey and interview methods. Sampling used a non-probability sampling method, namely purposive sampling with a sample size of 60 respondents. Data analysis used in this research used quantitative descriptive analysis and Spearman rank correlation analysis. The first and second objectives were analyzed using quantitative descriptive analysis and the third objective used Spearman rank correlation analysis. Consumer assessment of the 7P marketing mix as a whole is considered good by consumers. The relationship between the 7P marketing mix and consumer decisions has a very strong, strong and quite strong and significant relationship.
Faktor-faktor yang Memengaruhi Tingkat Produktivitas Kopi di Kecamatan Sekincau Kabupaten Lampung Barat Pardani, Nanda; Rangga, Kordiyana K; Yanfika, Helvi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13725

Abstract

Robusta coffee is one of the plantation commodities which is a superior product in Lampung Province. There has been a decline in robusta coffee productivity in Lampung Province which has had a negative impact on coffee farmers. For this reason, this research aims to analyze the level of coffee productivity and the factors that influence the level of coffee productivity in Sekincau District, West Lampung Regency. This research uses a survey method among coffee farmers in Sekincau District, West Lampung Regency. The respondents in this research were 78 coffee farmers. The data analysis method uses descriptive analysis and multiple linear regression analysis. The results of the research show that the level of coffee productivity in Sekincau District, West Lampung Regency is in the low category with an average of 1 ton/ha. The factors that influence the level of coffee productivity are; farmer motivation, climate, government support, and production facilities, while factors that do not influence the level of coffee productivity are; farmer's age, level of formal education, farming experience, and performance of agricultural instructors.
FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PETANI KARET DI DESA BUMI SAY AGUNG KECAMATAN BUMI AGUNG KABUPATEN WAY KANAN Tiya, Sinta Adi; Septianita, Septianita; Lastinawati, Endang
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10284

Abstract

This study aims to determine the factors that influence rubber farmers in Bumi Say Agung Village, Bumi Agung District, Way Kanan Regency. This research method was carried out using a quantitative method in which the research used multiple linear regression analysis. Data was obtained by distributing questionnaires and data obtained from rubber farmers in Bumi Say Agung Village. The results of this study are the factors that affect the income of rubber farmers in Bumi Say Agung Village, Bumi Agung District, Way Kanan Regency, namely there are six factors including: amount of production, fertilizer costs, labor costs, prices, production costs and land area. Of the six factors, four factors have a significant effect on the income of rubber farmers in Bumi Say Agung Village, namely the factors of production quantity, price, production costs and land area, and two factors that have no significant effect on the income of rubber farmers in Bumi Say Agung Village, namely the cost of fertilizer and labor costs.
Pengaruh Desain Kemasan Madu Bedasarkan Model VIEW Terhadap Minat Beli Konsumen (Studi Kasus UMKM Madu Asy-Syifa Babussalam) Fadjri, Dyah Sekar Taji Nur; Fatimah, Sri; Sadeli, Agriani Hermita; Budiman, Muhammad Arief
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14611

Abstract

Honey has become a widely found product with a variety of brands, and an attractive packaging design is one way to distinguish a product from its competitors. However, there are still many honey producers who have not optimized the use of packaging as a tool for marketing products, one of them is UMKM Honey Bees Asy-syifa Babussalam. The study aims (1) to analyze the impact of visibility, information, emotional appeal, and workability of Babussalam Asyfa Honey packaging on consumer purchasing interests, and (2) to analyse the influence of Visibility, Information, Emotional Appeal and Workability on the simultaneously buying interest of consumers. The research uses quantitative research methods with double regression analysis taken through surveys and interviews. The sample in this study amounted to 125 respondents who were drawn through purposive sampling because of the large number of populations with the criterion of consumption of pure honey. The results of this study show that visibility, emotional appeal, and workability have a significant influence on purchasing interests, while information and non-information have significant influences on buying interests.
Strategi Pengembangan Usaha Ayam Ras Petelur Di Kecamatan Dua Pitue Kabupaten Sidenreng Rappang Adelia, Dian; Sirajuddin, Sitti Nurani; Jusni, Jusni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.11583

Abstract

This research aims to determine appropriate strategies for the development of layer chicken businesses in the Dua Pitue Sub-District of Sidenreng Rappang Regency. The study was conducted in the Dua Pitue Sub-District, Sidenreng Rappang Regency. Respondents for this research were selected through purposive sampling, consisting of approximately twelve informants. The research is categorized as descriptive quantitative research. It identifies internal and external factors, which are then analyzed using an internal-external (IE) matrix. The results from the IE matrix serve as a reference for formulating development strategies using a SWOT matrix. The research findings indicate that the IE matrix falls into cell V, representing concentration through horizontal integration. Subsequently, strategies are formulated in the SWOT matrix, resulting in actionable strategies for the development of layer chicken businesses in the Dua Pitue Sub-District of Sidenreng Rappang Regency as follows: 1) Encouraging production growth by increasing the population of layer chicken breeds; 2) Advocating government involvement in supporting layer chicken businesses; 3) Strengthening the role of field officers in the livestock sector to enhance farmers' competencies; 4) Encouraging private sector and banking participation in the development of layer chicken businesses; 5) Maintaining good customer relations through attractive services and offers; 6) Enhancing production through pest and disease control for sustainable business operations; 7) Optimizing business capital and improving business development capabilities.
Pengaruh Inovasi Agrovoltaic Terhadap Pendapatan Petani Cabai di Daerah Transmigrasi Darman, Guna; Sau, Tenri; Syahrullah, Syahrullah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13278

Abstract

Agrivoltaic (AV) systems increase land productivity through the combined production of renewable energy and food. Although several studies have addressed its impact on crop production, many aspects remain unexplored. The aim of this research is to determine the effect of AV on increasing the income of chili farmers, a chili plant commonly cultivated in South Sulawesi, Indonesia. Chili plants are cultivated using 2 types of technology, namely agrovoltaic and conventional farmers, both under an AV system and in full sunlight. Under AV, photosynthetically active radiation is reduced by about 30%. Monitoring of plant development showed that in both types of technology, plant height increased significantly under AV. Production output increased by about 12% on the AV system, but the change was not significant. Therefore, the profit obtained by cayenne pepper farming by applying agrovoltaic technology is IDR 7,836,000/1000 m² greater than conventional technology on transmigration land with a B/C ratio value of 1.76 and the farming is feasible to be developed with an MBCR value of 1.63 . we conclude that rice plants can be considered as suitable crops for cultivation under AV.
STRATEGI BAURAN PEMASARAN PERUSAHAAN MADU IBUN DI KOTA TANGERANG Rahman, Naufal; Djuwendah, Endah; Heryanto, Mahra Arari; Fatimah, Sri
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10055

Abstract

Honey is a natural sweet substance or comes from nectar and is produced by honey bees which has many health benefits. Indonesia has natural wealth and great potential for beekeeping because there are 6 out of 7 species of bees in the world so that the prospects for honey beekeeping are very profitable. Data from the Central Statistics Agency shows that honey production in Indonesia has increased from 51,338 liters in 2020 to 189,780 liters in 2021. High honey production is driven by the high demand for honey in Indonesia due to the COVID-19 pandemic. The Ibun honey company is one of the companies that offers genuine raw honey products, which can be seen from the marketing strategy of Ibun honey products, which cannot be separated from competition with other honey products. The aims of this study are: 1) To find out the performance of the agribusiness company Madu Ibun in Tangerang City; 2) Knowing the strengths, weaknesses, opportunities and threats of the Ibun Honey Company; 3) Formulate a marketing strategy for the Honey Ibun Company in Tangerang City. The research design used is qualitative research with a case study research design. The techniques and data analysis that were selected and used were descriptive analysis and SWOT matrix analysis and QSPM through interview sheets and questionnaires. The performance of the Madu Ibun company's agribusiness business includes the production process of beekeeping, honey harvesting, filtering and packaging as well as product marketing to consumers. Based on the results of the SWOT analysis matrix for the honey ibun company, the results of the marketing strategy for honey ibun are in quadrant I, namely the Strengths opportunities (S-O) strategy or an aggressive strategy as indicated by alternative strategies.

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