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INDONESIA
Jurnal Studi Komunikasi
Published by Universitas Dr. Soetomo Surabaya
ISSN : 25497294     EISSN : 25497626     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive inquiries into a wide range of fields of study on Communication Science that include culture, religion, media, gender, public policy, development, environment, disaster, and tourism, with emphasis on interdisciplinary approaches: Communication Studies. It addresses issues with multi-perspectives view. Each volume of the journal discusses a specific theme based on “Call for Papers”, through which scholars, from diverse disciplines, are invited to contribute. Jurnal Studi Komunikasi published on March, July, and November.
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Articles 20 Documents
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Search results for , issue "Vol. 6 No. 1 (2022)" : 20 Documents clear
Senior female celebrity's body and ageing well discourse on Instagram Stephani, Nicky
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

Society expects women always to maintain their physical appearance throughout the ages. We can see this condition from the public's view of senior female celebrities, an example of successful ageing or ageing well. This study explores the visual discourse of femininity over the age of 50, which emerges from the Instagram accounts of senior female celebrities. Multimodal critical discourse analysis was conducted on images and texts to reveal dominant themes and rhetorical elements inherent in the femininity of senior female celebrities. The concepts of representation, body and femininity, ageism, and social media analyse alternative discourse related to ageing femininity. This study denotes that the ageing discourse of senior female celebrities reflects the dialectic of realising or revising sexist and ageist ideas about how women look after they reach old age.
Digital marketing communication of skincare products to develop men's consumptive behaviour Putranto, Teguh Dwi; Suyanto, Bagong; Ariadi, Septi
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

Having an attractive appearance is now not only for women but also for men. Taking care of the body, especially the face has become a new culture that has shifted the masculine side towards metrosexuals. To get an attractive appearance, a series of treatments are needed, one of which is skincare which requires much money. Such self-care behaviour, of course, also encourages men's consumerism. This study determines how digital marketing communication for skincare products builds men's consumptive behaviour on Instagram. Content analysis of Instagram posts related to the consumption of skincare products collected through the hashtag #scarlettlakilaki was used in this study. The results obtained that the element of dependence is 0.94 or 94 per cent. Then the result is considered credible because it exceeds the minimum threshold. This research concludes that Scarlett transforms masculinity into metrosexuality, blur a gender bias, and builds on the idea that the body of men who use Scarlett is depicted with a pure white body resembling a women's body.
YouTube content commodification: a critical discourse analysis on Deddy Corbuzier’s channel Khairiyani, Endah Saftarina
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

YouTube challenges the media monopoly by providing spaces for everyone to produce including the cultural industry products like podcasts. Deddy Corbuzier took advantage of this opportunity by opening a channel on YouTube. At first, Deddy criticised the ‘garbage’ broadcast on television, but then he invited Dinar Candy and managed to become a top view the worst video he has ever made. This study looks at the commodification of two Deddy Corbuzier’s YouTube content with Dinar Candy and Siti Fadilah Supari and sees it from Adorno’s critical point of view of the cultural industry. This research uses multimodality analysis and critical discourse analysis. The result is Deddy Corbuzier, who was first known as a YouTuber with critical content and used YouTube to resist media monopoly. However, he compromised his integrity, followed capitalism’s flow, and created content for profit by repeating his success for popular and uncritical videos.
Strengthening the state institutional communication development system for radicalism management in Indonesia Sazali, Hasan
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

This paper aims to analyse the rise of radicalism in Indonesia which is at an alarming stage. It needs to be watched out by various parties, especially the government as a policymaker. It is necessary to strengthen communication systems to develop state institutions to overcome radicalism. This paper results from research using descriptive-analytical methods with qualitative approaches and case studies. As a result, in tackling radicalism in Indonesia, State Institutions have synergised but not yet optimally. This is because there are still differences in perceptions between institutions assessing radicalism. Therefore, there needs to be particular terminology, such as the National Strategic Plan, which is made to equalise the perception so that all state institutions can work optimally in tackling radicalism. With the development of the Strategic Plan, state institutions will automatically synergise with all levels of society so that the handling of radicalism can be quickly prevented.
Adopsi media sosial oleh pemerintah: studi kasus akun TikTok kementerian keuangan Setyorini, Endah
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

The use of social media as a communication medium for organisations, including by government agencies, is a practice that is considered more efficient than traditional media. One of the social media that has been widely used in the last two years is TikTok. This article describes the process of adopting TikTok as a new communication medium for the government and its management strategy. The study focused on the @kemenkeuri account owned by the Ministry of Finance, which is one of the best government institutions in the field of Government Public Relations (GPR) in Indonesia. Data were obtained through interviews with @kemenkeuri’s administrators and through observations on the TikTok@kemenkeuri account page. The results of the study indicate that the adoption of TikTok by the Ministry of Finance is currently still in its second stage, which according to the Mergel & Bretschneider (2013) model is referred to as the “Order from Chaos” stage.
Partisipasi dan kepercayaan sosial daring: kebijakan vaksinasi COVID-19 di Indonesia Baharuddin, Tawakkal; Sairin, Sjafri; Qodir, Zuly; Jubba, Hasse; Nurmandi, Achmad
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

The vaccination policy is a government effort to reduce the number of COVID-19 cases in Indonesia. This study aims to determine the narrative, participation, and level of social trust in the vaccination policy in online social networks. Online social networks such as Twitter are the dominant media used during the pandemic period. As for the use of the Nvivo 12 Plus analysis software, the method was chosen to maximize the results of data coding from Twitter data sources. This study indicates that low social trust can hinder vaccination policies in Indonesia. This situation also affects the community's collective interest and cooperative attitude to support the government's efforts to reduce the number of cases of COVID-19 infection.
Efektivitas iklan pada televisi vs iklan penargetan ulang sebagai media pengingat di masyarakat Auvarda, Charissa; Irwansyah
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

Today's business is very advanced, especially in trade. Advertisements can affect many aspects, including the image of the related product and brand. Along with the times, advertising on digital media is also considered to be more effective than mainstream media, such as advertising on television. Social media makes everything easier, including being a media advertising. Advertising on social media is becoming more and more interesting because it appears according to the social media users’ needs, where it seems as if they are being ‘predicted.’ The concept of ‘prediction’ is commonly known as retargeting, assisted by statistical data mining techniques that make it easier to detect and display advertisements on social media according to their target. However, several facts still show that advertisements on television are still the main choice by brands and have the highest advertising spending percentage compared to other advertisements. This quantitative research took primary data through a questionnaire which was then processed using SPSS 23 to compare the effectiveness of advertisements on television and retargeting advertisements with Kruskal Wallis non-parametric test and continued with the EPIC Model analysis. The results of the analysis showed that retargeting ads on social media are more effective as a reminder for the consumer.
Peran underwriter sebagai komunikator pemasaran saham perdana di bursa efek Indonesia Istikhoroh, Siti; Jannah, Maula Miftahul; Sukamdani, Yuni; Suhardiyah, Martha
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

Companies use Initial returns as a powerful marketing tactic to attract investors to buy IPO shares. This phenomenon is quite popular among investors, but can be detrimental to the issuer/company, so persuasive communication is needed by the Underwriter who is a third party to assist the company in persuading potential investors to get the best value. This study aims to understand the role of the Underwriter as a communicator for the marketing of initial shares on the Indonesia Stock Exchange, whose role is to organise and provide trading facilities. This study involved 49 companies that conducted Initial Public Offerings (IPOs) and were listed on the Indonesian Stock Exchange in 2019. This study places the Underwriter as an external party who is responsible for communicating financial conditions to potential investors for the most reasonable price. Underwriter's role as a communicator is practiced through marketing communications which is a method of delivering targeted information to clients in the fastest and most efficient way possible. The data that has been obtained is then analysed by Moderated Regression Analysis. The results of this study indicate that the Underwriter is able to moderate the relationship with investors during the IPO with the reputation of the Underwriter. This is because the Underwriter is able to persuade investment decisions during the marketing of the IPO.
FoMo di media sosial dan e-WoM : pertimbangan berbelanja daring pada marketplace Christy, Caroline Claudia
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

FoMO is often used to test behavioural tendencies, individuals who tend to be more involved, encourage individual behaviour caused by fear, anxiety that arises in it, especially for the millennial group. Currently, the commercial industry has also succeeded in exploiting FoMO-based concepts in marketing and advertising approaches, including involving consumers in disseminating product information to the public. Previous research revealed that there is a significant influence on how FoMO can influence consumer behaviour on online shopping considerations, showing a relationship between FoMO on social media and the tendency to spread word-of-mouth in the online realm (eWOM). This study uses an approach with an interview method to get views from the experiences of social media users actively using the Marketplace platform in online shopping needs regarding the relationship between FoMO, eWOM and online shopping considerations on Marketplace from both the recipient and the sender of eWOM messages. All informants stated that FoMO and eWOM on social media have a tendency to encourage active responses to find out, share information with those closest to them so that they can determine shopping considerations both for merchants or Marketplaces.
Music streaming dalam industri musik era industri 4.0 Amanda, Rissa
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

Industrial era 4.0 shows that all human activities will be connected and dominated by digital media. Creativity and new ideas to innovate technology are the keys of this era. For example in the music industry 4.0, which develops music streaming technology products, trying to attract a lot of millennials generation. In the context of Indonesia, Langit Musik as a local product competes with Spotify as an international product. Therefore, through this literature review-based research and interview with some of the participants in Whatsapp phone call, researchers want to see what kind of music streaming platform in the industrial era 4.0 make many peoples interested, especially the millennials generation in Indonesia. The results show that the use of Spotify in Indonesia is still more popular than Langit Musik, because for most of the Indonesian millennial generation Spotify is already suitable for the music streaming criteria they want. These include a diverse and global selection of songs, from old songs to the latest songs that are always up-to-date, have a simple and eye-catching display, easy to use, clear sound quality, have lyrics for karaoke, integrated with social media for status updates, have playlist personalisation feature, and no need to use large mobile data internet quota. However, Spotify and Langit Musik are still not able to attract their customers to switch from free to premium services, due to different needs and there are people who are still comfortable downloading songs illegally even though they already had music streaming. Spotify has become more popular than Langit Musik because of consumer trust in its quality, besides that personal promotion by word-of-mouth from the closest people and status updates on social media, which also support the expansion of Spotify's popularity.

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