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Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Published by Universitas Kadiri
ISSN : 25029304     EISSN : 25812157     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonika : Jurnal Ekonomi Universitas Kadiri publish by Faculty of Economics, Universitas Kadiri. The Journal of Ekonika first appeared in March of 2016. The journal is published twice a year, in April and September. Ekonika is a national scientific journals are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles in the field of Economic Development, Management, Human Resource, Accounting, etc. in practical and conception.
Arjuna Subject : -
Articles 15 Documents
 1   2 
Search results for , issue "Vol. 8 No. 2 (2023): September" : 15 Documents clear
Organizational Commitment and Performance: The Moderating Role of Transformational Leadership Ni Nyoman Sri Rahayu Damayanti; I Gde Agung Wira Pertama; I Putu Budi Anggiriawan
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 8 No. 2 (2023): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v8i2.4740

Abstract

Individual performance is an important factor that can be a determinant of organizational performance. Individual performance is individual behavior at work that consistently contributes to the achievement of organizational goals. This shows that individual performance is under the individual's control. These conditions make individual performance one of the most important aspects to be traced in various organizations. Likewise in Private Higher Education (PHE) where the performance of employees will also contribute to organizational performance. The high number of PHE is a factor causing high competition between PHE. The novelty of this research is in the development of literature related to organizational commitment and individual performance by including transformational leadership as a moderator. In addition, this research was conducted in universities which have not been followed up much. This research is explanatory research using a survey design. The research samples were employees at Warmadewa University and Pendidikan Nasional University. The data analysis technique used is moderated regression analysis. The results of the study show that organizational commitment has a positive effect on individual performance. Further results show that transformational leadership moderates the relationship between organizational commitment and individual performance.
The Effect of Promotion Strategy and Social Media on the Attractiveness of Prospective New Students Moderated by Brand Image on Study Program Selection at the University of 17 August 1945 Jakarta Fina Yuliana; Endyastuti Pravitasari
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 8 No. 2 (2023): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v8i2.4743

Abstract

This article aims to test and analyze the effect of Promotion Strategy and Social Media on the Attractiveness of prospective new students moderated by Brand Image on the selection of study programs at the University of 17 August 1945 Jakarta. The population in this study used a sample of 232 respondents, who were final year students from SMA, SMK, MA, and Paket C. The data collection technique used simple random sampling by distributing research questionnaires in the form of Google Forms through social media and socialization at school. The data processing method in this study uses Smart PLS software which is used to test the hypothesis. The results of this study indicate that promotional strategies and social media and brand image are proven to have a positive and significant effect on attractiveness. Brand image has a significant effect and can moderate the effect of promotional strategies on attractiveness, and brand image is proven to be significant and can moderate the effect of social media on attractiveness. The results of this study recommend universities to determine the interest of prospective students in continuing their education to a higher level through the influence of promotional strategies and social media to attract new prospective students.
Student Preferences for Financial Technology Digital Payment Services Dhian Rosalina; Kartika Yuliari; Muhammad Rizqi Zati
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 8 No. 2 (2023): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v8i2.4901

Abstract

Payment transactions using financial technology products have become a habit for payment transactions today. Fintech is a financial service that uses information technology and can systematically change business models, especially payment transactions. This study aimed to find out how students are interested in using fintech payments. This research was conducted at the Faculty of Economics, Kadiri University, with a total of ninety students as respondents. The analysis technique uses the Hierarchy of Effect Model with the stages of analysis of awareness, knowledge, liking, preference, conviction, and intention. The results of the study show that at each stage the response from respondents to fintech payments and the types of products is high, which means there is already awareness, knowledge, preferences, beliefs, and decisions to use products from fintech payments.
Analysis of Factors Affecting The Implementation of The Integrity Zone Reviewing From The Gap Analysis of Employee Competency in Surabaya Industrial Research and Standardization Institute Musriha; Nurul Qomari
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 8 No. 2 (2023): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v8i2.4985

Abstract

Bureaucratic reforms launched by the government are manifested in the form of regulations or policies that must be implemented by all government agencies under the ministry. One form of this policy is the implementation of the integrity zone and the standardization of human resources as a strategic plan which is realized in the form of a competency gap analysis. This study aims to measure compliance behavior, level of complexity, clarity of organizational goals, and level of employee participation in competency gap analysis and implementation of the integrity zone. This descriptive quantitative research takes employee sampling through saturated sampling technique and data analysis is measured through path analysis. The results of the analysis prove the value of t = 2.166; p=0.034 (p<0.05), which proves that there is an effect of the level of compliance on the competency gap; t value = -0.399; p=0.691 (p>0.05) the effect of the level of program complexity on the competency gap was not proven and the value of t = 12.835; p = 0.000 (p <0.05) proves that there is an effect of the competency gap on the implementation of the integrity zone. Competency gap analysis and employee participation levels are classified as being more capable of contributing to the implementation of the integrity zone at the Surabaya Industrial Research and Standardization Institute.
The Influence of Beauty Vlogger as A Marketing Influencer, Brand Trust and Brand Image on The Decision to Purchase Ms Glow Beauty Product in The Shopee Marketplace Irawan, Muhammad Rizal Nur
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 8 No. 2 (2023): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v8i2.5088

Abstract

This research aims to determine how Powerhouse Advertising, Brand Trust, and Brand Picture influence Purchase Choices to some extent—this type of quantitative descriptive research. Respondents are Shopee users of the Faculty of Economics, Lamongan Islamic University. Purposive sampling was used to select samples. The results showed that simultaneously, beauty vloggers had a significant effect on Brand Trust Purchase Decisions, the most dominant influence on MS Glow Beauty Product Purchase Decisions in the Shopee Marketplace.

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