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Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Published by Universitas Kadiri
ISSN : 25029304     EISSN : 25812157     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Ekonika : Jurnal Ekonomi Universitas Kadiri publish by Faculty of Economics, Universitas Kadiri. The Journal of Ekonika first appeared in March of 2016. The journal is published twice a year, in April and September. Ekonika is a national scientific journals are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles in the field of Economic Development, Management, Human Resource, Accounting, etc. in practical and conception.
Arjuna Subject : -
Articles 323 Documents
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Analisis Kualitas Internet Marketing Berbasis Aplikasi Android “Feuniskamarket” Diana Ambarwati; Iing Sri Hardiningrum; Nur Hidayati
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 3 No. 2 (2018): September 2018
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v3i2.219

Abstract

This study aims to analyze the quality of Internet Marketing based on the Android application "FEUNISKAMarket". This quantitative study conducted descriptive approach using the help of questionnaires in accordance with the research variable indicators. The process of dissemination and data collection is given randomly, sampling accidental non random probability non sampling by giving a questionnaire to 25 students who posted their products in the Android application "FEUNISKAmarket" and were willing to fill out questionnaires in May and June 2018. The results of this study indicate that all the most respondents are female students with the age range between 20 to 30 years as users of the Android Internet Marketing application "FEUNISKAmarket" stated agree and simply agree with the quality statement of the android application that has fulfilled aesthetic elements, user convenience, multimedia techniques and content that are interesting to see. However, disagree with the statement that the android application is already known by many people. It is expected that respondents can help socialize this android application to many people and researchers can then expand the population and sample if you want to examine the same variables and objects.Penelitian ini bertujuan untuk menganalisis kualitas Internet Marketing berbasis aplikasi android “FEUNISKAMarket”. Penelitian kuantitatif ini melakukan pendekatan secara deskriptif dengan menggunakan bantuan angket/kuesioner sesuai dengan indikator variabel penelitian. Proses penyebaran dan pengumpulan data diberikan secara acak yaitu sampling accidental non random probability non sampling dengan memberikan angket pada 25 mahasiswa yang memposting produknya di aplikasi android “FEUNISKAmarket” dan bersedia mengisi kuesioner pada bulan Mei dan Juni 2018. Hasil penelitian ini menunjukkan bahwa seluruh responden terbanyak yaitu mahasiswa perempuan dengan rentang umur antara 20 s/d 30 tahun sebagai pengguna aplikasi android  Internet Marketing“FEUNISKAmarket” menyatakan  setuju dan cukup setuju dengan pernyataan kualitas aplikasi android sudah memenuhi unsur estetika, kemudahan pengguna,  teknik multimedia dan menu (konten) yang menarik untuk dilihat. Namun, tidak setuju dengan pernyataan bahwa aplikasi android sudah dikenal oleh banyak orang. Diharapkan responden dapat membantu mensosialisasikan aplikasi android ini pada banyak orang dan peneliti selanjutnya dapat memperluas populasi dan sampel jika ingin meneliti dengan variabel dan objek yang sama 
Pengaruh Costumer Relationship management (CRM) dan Word Of Mouth (WOM) Terhadap Kinerja Usaha Pada Usaha Kecil dan Menengah di Kota Kediri Afif Nur Rahmadi; Muhammad Dian Ruhamak
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 3 No. 2 (2018): September 2018
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v3i2.229

Abstract

This study discusses Customer Relationship Management (CRM) and Word of Mouth (WOM) on business performance. Where the population and sample in this study are SMEs in the City of Kediri. Of the types of businesses that become respondents, most of them are processing, trading, transportation and services industries. While the sample of this study amounted to 100 respondents. The technique of determining the sample was purposive sampling where this study was not carried out by all objects but focused on the target. From the results of data analysis and conclusions can be drawn that Customer Relationship Management (CRM) and Word of Mouth (WOM) occur partially on business performance in SMEs in the City of Kediri. In addition, it was found that Customer Relationship Management (CRM) and simultaneously have a significant effect on business performance in SMEs in the City of Kediri. Penelitian ini membahas tentang pengaruh Customer Relationship Management (CRM) dan Word of Mouth (WOM) terhadap kinerja usaha. Dimana populasi dan sampel di penelitian ini adalah UKM di Kota Kediri. Dari jenis usaha yang menjadi responden disini sebagian besar adalah industri pengolahan, perdagangan, transportasi dan jasa-jasa. Sedangkan sampel penelitian ini sejumlah 100 responden. Teknik penentuan sampel digunakan adalah purposive sampling dimana penelitian ini tidak dilakukan seluruh populasi tapi terfokus pada target. Dari hasil analisis data dan pembahasan dapat ditarik kesimpulan bahwa Customer Relationship Management (CRM)  dan Word of Mouth (WOM)  berpengaruh secara parsial terhadap kinerja usaha pada UKM di Kota Kediri. Selain itu ditemukan bahwa Customer Relationship Management (CRM) dan secara simultan berpengaruh signifikan terhadap kinerja usaha pada UKM di Kota Kediri.
MOTIVASI DOSEN: Bekerja hingga Ibadah (Studi pada Dosen Program Studi Manajemen Universitas Islam Indonesia) Putri Oktovita Sari; Robby Sandhi Dessyarti
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 4 No. 1 (2019): April 2019
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v4i1.250

Abstract

The objective of this research is to descripe lecturer’s motivation in work which is assessed by teaching and learning process. Lecturer’s motivation consists of intrinsic and extrinsic encouragement. Intrinsic encouragement is more directed at nonfinancial aspects (worship, pleasure). While extrinsic motivation is more directed at financial aspects (position). This research use qualitative approach with the number of respondents as much four lecturers of Management Department of Universitas Islam Indonesia. Sample is selected by purposive sampling. The sample is determined based on criteria determined by researcher. The results of this research indicate that the lecturers have different motivations in carrying out their profession. The motivation of a lecturer is more towards non-financial aspects, a job that is liked, work as a worship, work as a career and work as a pleasure that grows out of compulsion. This research also found evidence that financial will not always provide encouragement for someone. Motivation is very important because it is closely to the performance of the lecturer. Lecturers who have high motivation will exert their thoughts and energy to carry out their duties and responsibilities professionally. In other word, the lecturers’s motivation is able to encourage their performance.   
FENOMENA PERKEMBANGAN CROWDFUNDING DI INDONESIA Arief Yuswanto Nugroho; Fatichatur Rachmaniyah
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 4 No. 1 (2019): April 2019
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v4i1.254

Abstract

Crowdfunding is an internet-based financial intermediation platform that collects funds from the general public to finance a project or business unit. This study aims to determine the development of crowdfunding in Indonesia, as well as how the development of Indonesian crowdfunding when compared to Asian countries. This Research is a descriptive qualitative study with literature studies. The results of this study can be concluded that the development of crowdfunding platforms in Indonesia is mostly Debt Based. Indonesian society, especially in urban society, they still have not utilized it maximally because there is minimum of literacy related to crowdfunding as alternative funding. The number of crowdfunding in Indonesia compared to other Asian countries, namely India and Malaysia is quite competitive. However, in terms of the percentage level of entrepreneurship, Indonesia is still far behind.Keywords : , , , .
Pengaruh Fundamental Ekonomi dan Kinerja Keuangan Terhadap Kredit Bermasalah Pada Bank Syariah Di Indonesia Soeharjoto Soekapdjo; Debbie Aryani Tribudhi; Lucky Nugroho
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 4 No. 2 (2019): September 2019
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v4i2.327

Abstract

Purpose of this study is to determine economic fundamentals influence and financial performance on non-performing loans in sharia banks in Indonesia. Used quarterly panel data from 2008-2016, which came from BPS, BI, and OJK. Eleven banks used as a sample, with a purposive sampling approach. Using regression methods, with the dependent variable is NPF, and independent variable for economic fundamentals using exchange rates, inflation, GDP and financial performance with FDR, CAR, OER. Result shown that fundamental economice do not affect the NPF and OER as a financial performance has a positive and significant influence to NPF, CAR has negative and significant influence to NPF, but has no effect to FDR.
PENGARUH KEPERCAYAAN DAN ELECTRONIC WORD OF MOUTH (eWOM) TERHADAP PURCHASE INTENTION (Studi Pada Pelajar Kampung Inggris Pare-Kediri) Akhmad Nasir
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 4 No. 1 (2019): April 2019
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v4i1.328

Abstract

This study aims to find out and analyze the influence of eWOM (Electronic Word Of Mouth) Trust and Purchase Intention on Students in the English village of Pare-Kediri. The population in this study were those who took courses at the Pare-Kediri English village course institute in January-March 2019 which obtained a sample of 100 respondents with accidental sampling technique. Methods of collecting data using questionnaires, observation, interviews, and library studies. The test results partially show that there is a significant and significant effect on the trust variable on Purchase Intention as evidenced by a significant value of 0,000 which is smaller than 0.05 (0,000 <0,05). The partial test results show that there is a significant and significant effect between eWOM variables on Purchase Intention as evidenced by a significant value of 0.005 which is smaller than 0.05 (0.005 <0.05). Based on the calculation results obtained a significant value is 0,000. This shows that the significant value of the test is the trust variable F and eWOM <0.05, which means that the results of this simultaneous test are trust and eWOM has an effect on Purchase Intention. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh Kepercayaan Dan eWOM ( Elektronik Word Of Mouth ) teradap Purchase Intention pada Pelajar di kampung inggris Pare-Kediri. Populasi dalam penelitian ini adalah yang mengambil kursus di lembaga kursus kampung inggris Pare-Kediri pada bulan Januari-Maret 2019 yang  diperoleh sampel sebanyak 96 responden dengan teknik accidental sampling. Metode pengumpulan data menggunakan kuesioner, obsevasi, wawancara, dan Studi kepustakaan. Hasil pengujian secara parsial menunjukan bahwa berpengaruh dan signifikan antara variabel kepercayaan terhadap Purchase Intention yang dibuktikan dengan nilai signifikan sebesar 0,000 dimana lebih kecil dari 0,05 (0,000 < 0,05). Hasil pengujian secara parsial menunjukan bahwa berpengaruh dan signifikan antara variabel eWOM terhadap Purchase Intention yang dibuktikan dengan nilai signifikan sebesar 0,005 dimana lebih kecil dari 0,05 (0,005 < 0,05). Berdasarkan hasil perhitungan diperoleh nilai signifikan adalah 0,000. Hal ini menunjukan bahwa nilai signifikan uji F variabel kepercayaan dan eWOM <0,05 yang berarti hasil dari pengujian simultan ini adalah kepercayaan dan eWOM berpengaruh terhadap Purchase Intention.
Pengaruh family types, family stages dan household decision terhadap Pengambilan Keputusan Pembelian Pada Mobil Keluarga di Kota Kediri Gandung Satriyono
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 4 No. 1 (2019): April 2019
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v4i1.329

Abstract

The car industry in Indonesia experienced significant growth. Family car is the highest selling car. This study discusses the effects of Family Types, Family Stages, and Household Conflict on making family car purchase decisions in the City of Kediri. The sample of this study amounted to 96 consumers who had purchased a family car in Kota Kediri. Research data from each variable indicator is processed / tabulated, tested for reliability validity and then processed using SPSS. The results of the t test can be concluded that each dimension of the family types, family stages, and household decision variables significantly influences the purchase decision of the family car. The dimension that most influences the purchase decision of a family car is the Household decision (X3) because the t count is the largest, namely 3,441. Resulting in the significance of significance is the significance value of the F test is 0.00 or less than 0.05 (α = 5%), it can be concluded that the independent variables are Family Types (X1), Family Stages (X2) and Household decision dimensions (X3) together have a significant effect on family car purchase decisions Industri mobil diIndonesia mengalami pertumbuhan yang cukup signifikan. Mobil keluarga merupakan mobil dengan penjualan tertinggi. Penelitian ini membahas mengenai pengaruh Family Types, Family Stages, dan Household Conflict terhadap pengambilan keputusan pembelian mobil keluarga di Kota Kediri. Sampel penelitian ini berjumlah 96 orang konsumen yang telah melakukan pembelian mobil keluarga  di Kota Kediri. Data penelitian dari masing masing indikator variabel diolah/ditabulasi, di uji validitas  reliabilitas dan selanjutnya diolah dengan menggunakan SPSS. Hasil uji t dapat disimpulkan bahwa masing masing dimensi  variabel family types, family stages, dan household decision mempengaruhi pengambilan keputusan pembelian mobil keluarga secara signifikan. Dimensi yang paling berpengaruh terhadap keputusan pembelian mobil keluarga adalah Household decision (X3) karena t hitungnya paling besar yaitu 3.441. Dihasilkan nila i signifikansi di ba wah nilai signifikansi uji F adalah 0.00 atau kurang dari 0.05 (α =5%), maka dapat disimpulkan bahwa variabel bebas dimensi Family Types (X1), dimensi Family Stages  (X2) dan dimensi Household decision (X3) secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian mobil keluarga
Analisis Pengaruh Stock Split Terhadap Harga Saham, Abnormal Return Dan Risiko Sistematik Saham Perusahaan (Studi Pada Perusahaan Yang Terdaftar Di Bei 2016-2018) Nindi Vaulia Puspita; Kartika Yuliari
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 4 No. 1 (2019): April 2019
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v4i1.335

Abstract

The purpose of this study is to analyze the effect of stock split on stock price, abnormal return and systematic risk of stock, The sample in this study as many as 82 companies  are doing stock splits in the period 2016-2018 with the requirement that no other corporate actions such as mergers and acquisitions or reverse stock splits. The result indicated there are differences in stock prices and abnormal return before and after the stock split event, and the systematic risk no difference after and before the stock split event. This condition because of the strong internal factors of the company, this is indicated by no effect of systematic risk (beta) on stocks due to unstable market because investors buy stocks in the short term so they are not affected by systematic risk. Penelitian bertujuan untuk melakukan analisis pengaruh stock split terhadap harga saham, abnormal return dan risiko sistematik saham, sampel penelitian terdiri dari  82 perusahaan yang melakukan stock split dalam rentang waktu 2016-2018 dengan persyaratan tidak ada corporate action yang lain seperti merger dan akuisisi ataupun reverse stock split. Hasil penelitian menunjukkan terdapat perbedaan harga saham sebelum dan sesudah peristiwa stock split, adanya perbedaan abnormal return sebelum dan sesudah stock split dan  yang terakhir risiko sistematik menghasilkan tidak adanya perbedaan setelah dan sebelum adanya peristiwa stock split, kondisi ini karena kuatnya factor internal perusahaan, hal ini ditunjukkan dengan tidak adanya pengaruh risiko sistematik (beta) terhadap saham yang disebabkan kondisi pasar yang tidak stabil menyebabkan investor membeli saham dengan tujuan jangka pendek sehingga tidak terpengaruh dengan risiko sistematik.
Konsep Pemasaran Untuk Usaha Baru Hidroponik Titik Tanam Minimum Ema Nurzainul Hakimah
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 4 No. 1 (2019): April 2019
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v4i1.336

Abstract

This research activity is motivated by the lack of optimal marketing of hydroponic products produced by PKM partner, PKM Program of Kemenristek Dikti Grant 2017, Pokja 4 TPPKK and Menur Posyandu, Blabak Village, Pesantren District, Kediri City, East Java Province. The success of hydroponic cultivation has not been followed by the ability to market. The accuracy of the marketing concept is expected to be able to maximize profits, when pranoto mongso consept in the limited land, and the minimum planting point can be done by partners. Based on this background, the formulation of the problem in this study is "What is the marketing concept that is applied to new hydroponic businesses ?, which is done by partners, namely Working Group 4 TPPKK and Menur Posyandu Blabak Village, Kediri City Islamic Boarding School District. The purpose is to find out the right and effective marketing concept for the optimal sale of hydroponic products with limited planting point conditions. Using qualitative research methods with a phenomenological approach, it is expected that direct observation and in-depth interviews with partners as informants. The selected informants have met criteria 5 R (relevance, recommendation, rapport, readiness, and reassurance). From in-depth interviews and observations, the data is validated through tests of internal validity (credibility), external validity (transferability), reliability (dependability) and triangulation techniques. The phenomenological analysis technique applied in this research is trancendental phenomenology analysis. The results of the study show that there is an application of the marketing concept, which is then referred to as the concept of social and relational marketing, which emphasizes networking, personal selling and direct selling with marketing media in the form of social media such as Facebook, Whatsapp, Instagram. Kegiatan penelitian ini dilatarbelakangi kurang optimalnya pemasaran produk hidroponik yang dihasilkan mitra program PKM Hibah Kemenristek Dikti Tahun 2017 yaitu Pokja 4 TPPKK dan Posyandu Menur Kelurahan Blabak Kecamatan Pesantren Kota Kediri Propinsi Jawa Timur. Keberhasilan budidaya tanaman hidroponik belum diikuti kemampuan memasarkan. Ketepatan konsep memasarkan diharapkan mampu memaksimalkan laba, ketika pranoto mongso pada lahan terbatas dengan titik tanam minimum dapat dilakukan oleh mitra. Berdasarkan latar belakang tersebut, maka rumusan masalah pada penelitian ini adalah “Bagaimana konsep pemasaran yang diterapkan pada usaha baru hidroponik?, yang dilakukan.oleh mitra yaitu Pokja 4 TPPKK dan Posyandu Menur Kelurahan Blabak Kecamatan Pesantren Kota Kediri.  Adapun tujuannya adalah untuk mengetahui konsep pemasaran yang tepat dan efektif untuk penjualan produk hidroponik yang optimal dengan kondisi titik tanam yang terbatas.  Menggunakan metode penelitian kualitatif dengan pendekatan fenomenologi, diharapkan dengan pengamatan secara langsung dan wawancara mendalam kepada mitra sebagai informannya. Informan yang dipilih telah memenuhi kriteria 5 R (relevance, recomendatioan, rapport, readiness, dan reassurance). Dari wawancara mendalam dan pengamatan, data divalidasi melaui uji validitas internal (credibility), validitas eksternal (transferability), reliabilitas (dependability) dan confirmability dengan teknik triangulasi. Teknik analisis fenomenologi yang diterapkan dalam penelitian ini adalah analisis fenomenologi trancendental. Adapun hasil penelitian menunjukkan bahwa terdapat penerapan konsep pemasaran yang selanjutnya konsep pemasaran tersebut disebut sebagai konsep pemasaran sosial dan relasional, yang menekankan pada networking, personal selling dan direct selling dengan media pemasaran berupa media sosial seperti facebook, whats app, instagram.
Analisis Pengaruh Penerapan Perspektif Balanced Scorecard Terhadap Peningkatan Kinerja UMKM Arasy Alimudin; Achmad Zakki Falani; Sri Wiwoho Mudjanarko; Arthur Daniel Limantara
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 4 No. 1 (2019): April 2019
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v4i1.337

Abstract

The research conducted on UMKM commercial sector which aims to determine how much the contribution of the Balanced Scorecard (BSC) implementation by using four perspectives: financial, customer, internal business process and learning and growth. The concept Balanced Scorecard is deemed in accordance with the consideration that the concept is able to balance short-term plan with long-term plans, as well as to balance financial performance with the performance of non-financial. In addition, The benefits from this research is that companies have an appropriate business strategy and work program that can face of such change, enabling it to maintain and expand its business in the future in accordance with the vision and mission.By using these research techniques, application of the BSC through four perspectives can contribute significantly to the company's performance. This is indicate that UMKM oriented continuously on efforts to maintain customer satisfaction to earn the trust of the quality of the product followed by their support productive and committed employees who will be able to deliver products / services efficiently, consistent and timely with using technology information that have an impact on the organization's ability to generate adequate financial returns. Penelitian yang dilakukan pada sektor komersial UMKM yang bertujuan untuk mengetahui seberapa besar kontribusi penerapan Balanced Scorecard (BSC) dengan menggunakan empat perspektif: keuangan, pelanggan, proses bisnis internal dan pembelajaran dan pertumbuhan. Konsep Balanced Scorecard dianggap sesuai dengan pertimbangan bahwa konsep ini mampu menyeimbangkan rencana jangka pendek dengan rencana jangka panjang, serta menyeimbangkan kinerja keuangan dengan kinerja non-keuangan. Selain itu, Manfaat dari penelitian ini adalah bahwa perusahaan memiliki strategi bisnis yang tepat dan program kerja yang dapat menghadapi perubahan tersebut, memungkinkan untuk mempertahankan dan memperluas bisnisnya di masa depan sesuai dengan visi dan misi. Dengan menggunakan teknik penelitian ini , penerapan BSC melalui empat perspektif dapat memberikan kontribusi signifikan terhadap kinerja perusahaan. Hal ini menunjukkan bahwa UMKM berorientasi terus menerus pada upaya mempertahankan kepuasan pelanggan untuk mendapatkan kepercayaan dari kualitas produk diikuti dengan dukungan mereka yang produktif dan berkomitmen karyawan yang akan mampu memberikan produk / jasa secara efisien, konsisten dan tepat waktu dengan menggunakan teknologi informasi yang berdampak pada kemampuan organisasi untuk menghasilkan pengembalian keuangan yang memadai.

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