Widya Cipta : Jurnal Sekretari dan Manajemen
Widyacipta: Jurnal Sekretari dan Manajemen dipublikasi mulai tahun 2017 dengan P-ISSN: 2550-0805 E-ISSN: 2550-0791 memuat tulisan ilmiah tentang gagasan konseptual, kajian, aplikasi teori, studi kepustakaan, dan hasil penelitian yang mempunyai fokus pada perkembangan manajemen, sosial, kesekretarisan, ekonomi, dan bisnis.
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<![CDATA[Adaptation of Employee Development with Artificial Intelligence Virual Reality in a Power Generation Company ]]>
<![CDATA[Imron, Ali]]>;
<![CDATA[Putra, Muhammad Ramadhan]]>;
<![CDATA[Syahputra, Irwan Edi]]>;
<![CDATA[PY, Iyus Darmawan]]>;
<![CDATA[Fadhilah, Amalia Rachmawati Nur]]>
<![CDATA[ Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v8i1.20342
<![CDATA[Human resource development and training are essential to improve the quality and skill level of employees. The field of artificial intelligence focuses on developing the ability of computers to accomplish tasks that can currently be completed faster than humans can. To meet higher standards, Power Generation Companies are improving the quality of Virtual Reality (VR) images. VR can be used as a training medium. In addition, it can improve student understanding, information retention, and skills, and provide an immersive and deep learning experience. The purpose of this study is to determine the process of adaptation or application of AI VR in human resource development in the workplace, the contribution of development, and its utilization for work productivity, especially in the power plant company PT PLN Indonesia Power Suralaya banten province.. The method used is descriptive qualitative with a phenomenological approach to the adaptation of AI VR application by explaining the utilization, including the use of design, and AI VR procedures so that it can be adapted in the application of HR development effectively. Reputable national and international journals are used as references for the foundation of the development of this article. The adaptation results in different training modules for employees based on individual skills, job levels, job titles, and desired competencies. The AI tool can then match new projects with employees who have completed training together]]>
<![CDATA[Does Perceived of Risks and Benefits Drive Customers’ Intention to Share Information in Social Media? - Moderating Role of Customer Satisfaction ]]>
<![CDATA[Hakim, Muhammad M]]>
<![CDATA[ Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v8i1.18564
<![CDATA[Competition between companies is becoming more focused on the use of digital technology, including in marketing. Therefore, all companies need to understand all the things that can support the success of their marketing strategies, for example, encouraging free-advertising behavior by consumers in various digital media. In particular, this needs to be concerned by BRI (Bank Rakyat Indonesia), which until now is still considered slow in handling cases and customer complaints both offline and online. This study aimed to examine the influence of BRI customers’ perceived of risks and benefits on their intention to share information on social media, as well as the role of their satisfaction in this relationship. This study used a quantitative approach with a positivism paradigm. The data used was 262 data collected from BRI customers from May to August 2023 through an online survey mechanism. The data that has been collected was then analyzed using a moderation model path analysis involving control variables (age group, gender and educational level). Data analysis carried out using the SmartPLS program showed that: a) perceived of risks had a significant and negative effect towards intention to share information, both in the first and second models; b) perceived of benefits had a significant and positive effect towards intention to share information, both in the first and second models, and; c) customer satisfaction was not proven to play a moderating role in the relationship between perceived of risks and benefits toward intention to share information, both in the first and second models.]]>
<![CDATA[Conventional Fiscal Policy System and Islamic Economics in The Indonesian Economy ]]>
<![CDATA[Kadir, Syahruddin]]>;
<![CDATA[Fahrika, A. Ika]]>;
<![CDATA[Misbach, Irwan]]>
<![CDATA[ Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v8i1.17149
<![CDATA[The economic crisis and political turmoil in the 1990s did not guarantee the strength of Indonesia's economic situation, therefore political and fiscal decentralization was initiated and Law No. 25 was passed in 1999. This research aims to understand conventional fiscal policy and Islamic economics in the Indonesian economy. This research method uses literature study through secondary data collection. The results of this research show that conventional fiscal policy has a stability function that aims to, among other things, maintain high employment opportunities, relatively stable price levels, and economic growth rates. This function shows the similarity of the functions and benefits of zakat, jizyah, khums, and kharaj in Islamic economic fiscal policy. If zakat, jizyah, khums, and kharaj are instruments of fiscal policy, the redistribution of income and wealth will take place, then the problem of poverty and economic growth can be reduced and will have a good impact on economic and political stability. According to experts, the concept of contractionary fiscal policy is reducing government spending so that the money supply can be reduced through income redistribution. This is in line with the aim of fiscal policy instruments in Islamic economics to improve the living standards of the poor by redistributing the income of the rich to the poor.]]>
<![CDATA[Meta Analysis Study: Theory of Planned Behavior in Whistleblowing Intention ]]>
<![CDATA[Handayani, Putri Fajar]]>;
<![CDATA[Zusnita, Wa Ode]]>
<![CDATA[ Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v8i1.17159
<![CDATA[Indonesia's Corruption Perception Index in 2022 had decreased significantly with a final score of 34 points and ranked Indonesia 110 out of 180 countries. It shows that corruption practices in Indonesia are high and the strategy for combating fraud is not effective. In practice, the fraud management strategies focus on improving internal control systems than preventive strategies such as whistleblowing system. This is due to the low intention of individuals to disclose fraud. Whistleblowers will encounter risks in organization, such as different prespective and norms in organization and the confidentiality and safety risk. Therefore, individuals need to carefully consider before deciding to become whistleblowers This study is aimed to examine individual factors that influence whistleblowing intention by the theory of planned behavior using meta-analysis technique, a quantitative method to measure the strength of the relationship of variables from previous research. Fourteen of the 53 selected studies were analyzed according to the eligibility criteria, the results is the highest correlation is the attitude toward behavior, then the subjective norm , and the lowest is the perceived behavioral control. It indicates that organization needs to stimulate an increase individual’s intention to disclose fraud by whistleblowing system as prevention strategy to combat fraud.]]>
<![CDATA[Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy ]]>
<![CDATA[Priambodo, Aji]]>;
<![CDATA[Sulaeman, Maman]]>;
<![CDATA[Permana, Indra]]>;
<![CDATA[Sugiarto, Irwan]]>
<![CDATA[ Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v8i1.16298
<![CDATA[The main objective of this study is to investigate the factors that influence the performance and competitiveness of women entrepreneurs in the Tuka Tuku Purbalingga programme. Tuka-Tuku in Purbalingga serves as support for the development of start-ups in the field of local culinary specialties or other local products. Tuka-Tuku facilitates the expansion of local start-ups, preserves the authenticity of regional products, and promotes the cultural heritage of diverse culinary traditions. The current study employed a quantitative research design utilizing a survey method to gather data. The survey instrument comprised a 5-point Likert scale and was administered to female entrepreneurs participating in the program. To test ten research hypotheses pertaining to the relationships between marketing, capital, digital literacy, performance, and competitiveness, Structural Equation Modeling was applied. The findings of this research have revealed that marketing, financing, and digital literacy play a significant and positive role in enhancing the performance and competitiveness of women entrepreneurs participating in the Tuka Tuku Purbalingga program. Additionally, this study confirms that performance is a crucial determinant of female entrepreneurs' competitiveness in the program. These findings suggest that women entrepreneurs with strong marketing, financing, and digital literacy skills are more likely to achieve better performance and be more competitive in the market. Given these results, it is recommended that policymakers and stakeholders direct their efforts towards enhancing the marketing, capital, and digital literacy skills of female entrepreneurs in the Tuka Tuku Purbalingga program to improve their overall performance and competitiveness.]]>
<![CDATA[Analysis of Factors Affecting Repurchase Intentions with Purchasing Decisions as Mediating Variables ]]>
<![CDATA[Satoto, Eko Budi]]>
<![CDATA[ Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v8i1.16917
<![CDATA[This study seeks to examine the factors influencing repurchase intentions, with a focus on purchasing decisions as a mediator. Using Smart PLS version 3.0 and a quantitative approach, the research involves Mie Gacoan Jember customers as the population, with 200 respondents selected through purposive sampling. Data collection involves a Likert Scale questionnaire. The results reveal that Store Atmosphere and Promotional Media Through Instagram significantly and positively impact purchasing decisions, while Product Variety does not. However, Store Atmosphere and product variety have a negative and insignificant effect on Repurchase Intention, contrasting with the positive impact of promotional interest through Instagram and purchasing decisions on Repurchase Intention. Purchasing decisions do not mediate the relationship between Store Atmosphere and product variety on Repurchase Intention but do mediate the effect of promotional interest through Instagram. The study's theoretical contribution provides insights for companies and researchers to enhance understanding of improving purchasing decisions and customer loyalty in physical stores and through social media promotions. Practical implications suggest that companies should enhance store atmosphere and Instagram promotions to boost purchasing decisions and repeat purchases, emphasizing the limited impact of product variety. The study acknowledges limitations and recommends future research to explore additional variables influencing consumer behavior. ]]>
<![CDATA[Advertising Management: Smes and Local Brand Development Through Brand Voice in Micro-Influencers ]]>
<![CDATA[Muhammad, Idlofi Mahdi]]>
<![CDATA[ Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v8i1.17433
<![CDATA[This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models (AIDA Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have followers with reach that can be used to promote brands. Micro influencers can help small businesses get the attention of potential customers by creating content relevant to their industry. The steps taken by these micro influencers are clear evidence of the quantity and quality of endorsement actions on their social media which function as promotional media. Micro influencers help in increasing brand awareness by creating engaging and shareable content. Having partners helps SMEs capitalize on the trust and enthusiasm of their followers, which in turn increases brand awareness and drives sales.]]>
<![CDATA[Analysis of the Influence of Knowledge, Work Procedures and Technology on Employee Performance ]]>
<![CDATA[Presilawati, Febyolla]]>;
<![CDATA[Murni, Mirza]]>;
<![CDATA[Balqis, Fudja Devani]]>
<![CDATA[ Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v8i1.17247
<![CDATA[The purpose of this study is to determine the influence of Knowledge, Work Procedures and Technology on Employee Performance at the Aceh Transportation Office both partially and simultaneously. This research method is by testing hypotheses using multiple linear regression analysis, F test (simultaneous) and t test (partial) intended to determine the influence of the independent variable on the dependent variable at a confidence level of 95% (α = 0.05). The object of this study is Knowledge, Work Procedures and Technology on Employee Performance at the Aceh Transportation Office The sample size of this study is as much as 96 employees. Research data were collected through questionnaires and documentation studies. The results showed that simultaneous tests between the variables of Knowledge, Work Procedures and Technology affect the Performance of Employees at the Aceh Transportation Office. Then partially, Knowledge affects the Performance of Employees at the Aceh Transportation Office. Work Procedures affect the Performance of Employees at the Aceh Transportation Office. Then partially, namely Technology affects the Performance of Employees at the Aceh Transportation Office. ]]>
<![CDATA[Revitalizing Government Internal Auditor Apparatus in the Era of Industry 4.0 ]]>
<![CDATA[Basri, Muh Ridwan]]>
<![CDATA[ Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v8i1.18068
<![CDATA[The purpose of this paper is to propose a transformation strategy which is the focus of the Government Internal Supervisory Apparatus (APIP) on the impact of Industry 4.0 on the internal audit function and the development of an improvement plan for the Internal Auditor SPIP level . can be applied to address audit challenges in the Industry 4.0 era. Due to the impact of Industry 4.0 on audit activities, APIP is required to be able and quickly adapt to technological advances. The adoption of Industry 4.0 technology positions APIP as an activity analyst who can identify errors in business processes and devise solutions to fix them. As a consequence, an APIP transformation strategy is needed to face the challenges of Industry 4.0. The author suggests that the APIP transformation strategy to increase the SPIP level must include: (1) the use of data collection equipment, such as sensors and software, to collect data; (2) inclusion of characteristics that characterize APIP's ability to complete audit tasks, including cognitive abilities, problem solving abilities, communication skills, internal control systems, and agility; and (3) applying a professional, millennial, innovative approach that prioritizes integrity, objectivity and professionalism while still embracing the possibility of failure.]]>
<![CDATA[Inbound Marketing Based On Content And Customer In The Creative Industry Selling Fresh Meat, Seafood And Vegetables In Yogyakarta: An Experimental Approach ]]>
<![CDATA[Dewa, Chriswardana Bayu]]>;
<![CDATA[Pradiatiningtyas, Diah]]>;
<![CDATA[Safitri, Lina Ayu]]>
<![CDATA[ Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/widyacipta.v8i1.20353
<![CDATA[Covid-19 had an impact on decreasing GDP in the livestock sector, namely by 1.8%. The strategy to improve this sector is to carry out inbound marketing through the use of websites, blogs and social media. This research applies an inbound marketing method based on content and customers to develop product marketing in the creative industry selling meat, seafood and fresh vegetables in Yogyakarta. The research method used is an experimental research method. There are two groups of respondents in this research, namely respondents from generation The respondents selected were 200 housewives from generation X and generation Y. Data was obtained using a questionnaire. The data analysis used was MANOVA with SPSS 25. The results of the study showed that there was no difference between advertising for the sale of meat, vegetables and seafood or without advertising on purchasing interest in generation X and generation Y.]]>
