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INDONESIA
Komunikasi : Jurnal Komunikasi
ISSN : 20866178     EISSN : 25793292     DOI : 10.31294/jkom
Core Subject : Science,
Arjuna Subject : -
Articles 225 Documents
Strategi Public Relations PT Kasoem Hearing Dalam Mempublikasikan Kasoem Exhibition 2018 Kepada Masyarakat Indonesia Mayasari, Silvina; Rahastine, Mareta Puri; Qibtiah, Annisa
Jurnal Komunikasi Vol 10, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.247 KB) | DOI: 10.31294/jkom.v10i1.5094

Abstract

This final project aims to find out the strategies used in utilizing the digital world, in this case via Instagram and Facebook social media. Public Relations of PT.Kasoem Hearing uses Instagram and Facebook to publish the Exhibition 2018 Kasoem to customers and potential customers.The Kasoem Exhibition is a program to exhibit the entire series of hearing examinations,information on the habilitation stage after using a hearing aid and sharing stories of experiences with hearing aid users.The riset method used in this writing is a descriptive qualitative method where information obtained from direct observation techniques and in-depth interviews, then the results are stated in the form of research reports. PT.Kasoem Marketing Communications Manager PT. Becomes the guest speaker about the strategies carried out by the public relations team.The use of Instagram and Facebook is considered very effective in publishing an event. By uploading a series of events, promotions and grand prizes attract customers and prospective customers to know and participate in the event. This event was successful and can be seen from the number of visitors who attended more than the intended target. It can be concluded that Instagram social media and Facebook were able to become media to publish the 2018 Exhibition Casoem event.Keywords: PR Strategy, Publication, Social Media
Aktivitas Pengungkapan Diri Remaja Putri Melalui Sosial Media Twitter Ria Yunita
Jurnal Komunikasi Vol 10, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.766 KB) | DOI: 10.31294/jkom.v10i1.5073

Abstract

Abstract -The phenomenon of self-disclosure, which is carried out by young women through Twitter is something interesting to study. Twitter becomes an online diary for most users, the term used in microblogs "what are you doing" where twitter users can write their activities, free twitter users reveal anything either just tell what is being done, the purpose of the study to find out self-disclosure young women through twitter social media in Jakarta through the role of Twitter, both in the form of reasons, traits, topics, and values in doing so. The theory used is Adolescent Development Psychology, Self Disclousure theory, and CMC (Computer Mediated Communication). This study uses qualitative methods that are descriptive and with a discourse analysis approach, namely data collected in the form of words and images. The technique of collecting data was in-depth interviews with 3 selected informants. The results of the study are Twitter as a channel for the activities of young women who do self disclosure on Twitter to meet the needs of establishing friendships, especially old friendships and self-actualization. Conclusion, young women (research informants) feel comfortable doing self-disclosure on Twitter, self-disclosure such as status updates in the form of tweets for teenagers are considered more effective to express themselves than tell directly to certain people Keywords: Activity ,Selfdisclosure  Girl ,Twitter
Analisa Hubungan Pola Komunikasi Dan Tingkat Keaktifan Pimpinan Terhadap Loyalitas Anggota Pada Komunitas Fotografi Urban Explore Bekasi (Leadership) Faqihar Risyan
Jurnal Komunikasi Vol 10, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (103.887 KB) | DOI: 10.31294/jkom.v10i1.5327

Abstract

This research aims to know the influence of communication patterns and levels of liveliness a leader against the loyalty member in urbex People community beksi region. This research was categorized in the research survey, with research instrumentin the form of a questionnaire. The research is the study of the population by the number of respondents 108 member of urbex people community Bekasi region. metode of research used in this study is a qualitative method, using the approach of Phenomenology. Results of the study found that: (1) a leader of communication patterns of a positive effect against the loyalty member. (2) the level of positive against the influential leader of the liveliness of the loyalty member. (3) the communication pattern and tiers in the influential leader of the simultaneous activity against the loyalty member. It could be said the number of members was strongly influenced by the patterns of communication and levels of liveliness leader itself. KeyWords : Communication Pattern, level of liveliness, and loyality
Strategi Programming Di Radio Elgangga Dhefine Armelsa
Jurnal Komunikasi Vol 9, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (82.944 KB) | DOI: 10.31294/jkom.v9i2.4477

Abstract

Peneliti menggunakan 2 konsep yaitu strategi programming di radio dan  program siaran radio. Penelitian ini menggunakan jenis penelitian kualitatif dengan paradigm post positivis dan pendekatan deskriptif. Peneliti mengumpulkan data dengan melakukan wawancara dengan 3 informan praktisi di Radio Elgangga. Hasil dari penelitian ini adalah bahwa Radio Elgangga melihat positioning dari sisi demografis dan geografis untuk menentukan target khalayak, memahami karakteristik target pendengar dan membuat program serta penjadwalannya sesuai dengan aktivitas pendengarnya. Dari sisi marketing, ia melakukan strategi penawaran dengan 4O yaitu On Air, Off Air, Online dan Out of Home untuk menarik pengiklan, penjadwalan iklan yang diterapkan di Radio Elgangga adalah berdasarkan pembagian waktu : prime time dan regular time. Untuk mengikuti perkembangan teknologi dan perubahan pada publik, Radio Elgangga terus melakukan pengembangan program, update informasi terkini, dan pembuatan aplikasi streaming radio.
Pengaruh Penggunaan Media Terhadap Hasil Kreatif Produksi Variety Show Mission X Trans TV Rosiana Andhikasari
Jurnal Komunikasi Vol 10, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (104.448 KB) | DOI: 10.31294/jkom.v10i1.5337

Abstract

Abstract  - This study is aimed to investigate the effect of media uses  towards the result of creative production of variety show Mission X Trans TV on resident of Perumahan Griya Permata Asri Tulungagung, East Java. Sub variable of media uses such as frequency, intensity, duration, media content, the individual’s relationship with media. Related literature used in this research is uses and gratification theory. This research belongs to quantitative research. Sample employed here is 78 resident of Perumahan Griya Permata Asri Tulungagung, East Java. In gathering the data, questionnaire is used and the result is counted by using likert scale. Moreover, to make the data valid, some tests are also used. They are validity test and reliability test. Furthermore, the data are analyzed by using double linier regression analysis. From the results of data analysis and discussion it was found that the variable  of media uses (X), have a significant effect on creative production (Y). The contribution of media uses amounted to 45,7%, the remaining approximately influenced by other factors besides these variable. The existence of a good escapits needs effect of resident perceives the success of production team of Mission X Trans TV. To obtain a positive perception of the public, production team of Mission X Trans TV must improve the quality of program television.  Keywords: media uses, creative production, variety show
Pengaruh Pelatihan Teknik Announcing Terhadap Peningkatan Kualitas Pemandu Acara (MC) Bagi Remaja Kampung Cerdas Azhar Hutomo
Jurnal Komunikasi Vol 10, No 1 (2019): Maret 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (120.738 KB) | DOI: 10.31294/jkom.v10i1.5429

Abstract

Announcement technique learning is not only important for radio broadcasters and television show guides. But it can be given as early as possible to children and adolescents. This is because this technique can be used as a tool for developing self-confidence in socializing and speaking in any context. This study aims to determine the effect of Announcing Technical Training on Quality Improvement of MCs. This type of research is quantitative. The data source of this study is primary data using the Smart Village Youth Youth as a sample. Data were collected using saturated sampling with respondents as many as 30 youth youth. This study uses simple linear regression analysis. The findings of this study indicate that the Announcing Technical Training affects the Quality Improvement of Hosts (MC) for Smart Village Adolescents
Kemudahan atau Kapitalisme berkedok Amal? Kajian Netnografi pada Website Amal Kitabisa.com Moh Rifaldi Akbar
Jurnal Komunikasi Vol 10, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (286.232 KB) | DOI: 10.31294/jkom.v10i2.5696

Abstract

The development of communication technology and the Internet era has led to changes in the donation behavior of the public. According to the Spectator Index 2019, Indonesia as the nation was noted as the most generous nation in the World. Since 2012 the emergence of websites and applications are practicing. The emergence of websites with the aim of crowdfunding raises questions about the charity and practice of capitalism. With all the conveniences provided from mobile-accessible applications, fast internet, mobile banking, apps and websites featuring social issues where the audience can donate and replace the conventional way of donating. On the other hand, crowdfunding-based website such as kitabisa.com impose a 5% percent tax on each charity transaction provided. The ease given in the era of the internet coupled with the presence of the website initiated the way of thinking and new standards in donation practice. Previous studies have not yet fully addressed the cultural backgrounds that underpin a person to make a charity in the era of the internet in which there is a growing of website and internet era. This paper attempts to fill the void by seeing the connection between the Internet era, the website, the behavioral practices and digital captialism with a critical paradigm. This article will search anthropologically by using a netnography method with the goal of digging an audience-based experience through an online-based application or website.
Implementasi Program Bina Lingkungan Corporat Social Responsibility PT Pertamina Dalam Upaya Pelestarian Ekosistem Laut siti qonaah qonaah
Jurnal Komunikasi Vol 10, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (158.895 KB) | DOI: 10.31294/jkom.v10i2.6194

Abstract

Indonesia is a maritime country, The economic system of the people on the coast depends on the natural resources of the sea which produce various marine and fishery products. With a damaged marine environment due to illegal fishing, natural disasters, and damaged marine ecosystems activities that have the potential to protect the marine environment are needed. To preserve Indonesia's marine ecosystem, Pertamina is implementing an environmental development program which is one of its corporate social responsibility programs. Pertamina is committed to always prioritizing the balance and preservation of nature, the environment, society. Implementation of environmental development programs carried out includes providing support for Wasi, providing aid for environmental education props and Coral Reef Rehabilitation. This research is to find out the implementation of Pertamina's corporate social responsibility environmental development program in the preservation of marine ecosystems. In this study, researchers used a qualitative approach and case studies, as a research method that illustrates that the implementation of the corporate social environmental development program will benefit the community in the preservation of Indonesia's marine ecosystem. By improving human, natural and environmental welfare, Pertamina will be able to achieve sustainable business growth.Keywords: Corporate Social Responsibility, Preservation of Marine Ecosystems
NILAI ESTETIKA PADA FILM LAYAR LEBAR INDONESIA THE RAID muhammad Ichsan
Jurnal Komunikasi Vol 10, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (223.527 KB) | DOI: 10.31294/jkom.v10i2.5549

Abstract

Segala sesuatu yang fenomenal menjadi basic bagi insan perfilman untuk dijadikan suatu karya yang komersil. The Raid,film layar lebar ini amat sangat mengedepankan keindahan visual yang memang mempunyai daya tarik tersendiri dikalangan penikmat film Indonesia.The Raid  adalah film bergenre action dimana adegan-adegan yang penuh tantangan mewarnai isi film tersebut. Makna estetika dalam film The Raid amat sangat dipengaruhi dari sisi kemajuan teknologi sinematografi dan juga para pekerja di belakang layar film tersebut. Tehnik-tehnik pengambilan gambar yang dilakukan pun amat sangat bermutu sehingga berbeda dengan film-film action Indonesia terdahulu seperti Sang Martir, Merantau dan masih banyak lagi. Dikemas dengan teknik sinema yang modern juga adegan aksi yang totalitas dengan pemeran yang berkualitas. Penulis ingin mengetahui nilai-nilai estetika visual yang terkandung dalam film The Raid khususnya melalui komunikasi verbal dan nonverbal dalam memaknai estetika visual dari film The Raid. Kunci dari penelitian ini adalah pesan gambar (visual) yang ditangkap oleh penonton dapat memberikan makna keindahan gambar pada sebuah film layar lebar Indonesia.
Proses Produksi dalam Industri Musik Independen di Indonesia Ningrum Dwi Lestari
Jurnal Komunikasi Vol 10, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (114.379 KB) | DOI: 10.31294/jkom.v10i2.6207

Abstract

This research focused on production process in the music recording industry independently by musician, Andien Aisyah. Previously Andien Aisyah worked with Major Label. The concept used in this research is concept of production, and associated with the production process on the recorded music by Andien. The research method used in this research is descriptive qualitative research. The results of the analysis of the production process recording music album by Andien independently has several similar stages to the production process previously with Major Label. In the production process between Major Label and Indie Label there is a difference that is in the pre-production stage, the difference is from the freedom of creativity to create music that will be produced. The freedom is a reason for Andien to move from Major Label to Indie Label. The freedom of creativity on the music recording independently is a form musician resistance against the Major Label which restrict the creativity of their musical works.