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Imaji Identitas Nasional di Ruang Diaspora Anggota PPI di Thailand M. Rifaldi Akbar
Antropologi Indonesia Vol 40, No 1 (2019): Antropologi Indonesia
Publisher : Department of Anthropology

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National identity is a construct that grows in the memories of the nation’s members. In a diaspora space, Indonesian national identity has a more significant role than local identities. This article explores the articulations of national identity by the members of the Indonesian students abroad (PPI) in Thailand. As foreign students, they encounter with people from other nations who have limited knowledge about polyethnic Indonesia in daily basis. Thus, they are trapped in a space that requires them to define Indonesia. Therefore, the representation of national identity becomes the autonomy of each PPI member. This article argues that the similarity of language, jokes, food standards, and habits bring PPI members together and strengthen their national identity. Using ethnography in a micro space, this article tries to describe how the similarities facilitate the formation of an imagination of national identity in a diaspora space.

WEBINAR MANAJEMEN PRIVASI DAN KEAMANAN DIGITAL DI ERA INTERNET UNTUK GEN Z DI SMP ISLAM AL AZHAR 9 KEMANG PRATAMA BEKASI, JAWA BARAT Syahrul Hidayanto; Mohammad Rifaldi Akbar
MONSU'ANI TANO Jurnal Pengabdian Masyarakat Vol 5, No 1 (2022)
Publisher : Universitas Muhammadiyah Luwuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/tano.v5i1.1135

Generasi Z (Gen Z) merupakan kelompok usia yang memiliki interaksi media sosial paling tingg. Mayoritas Gen Z mengakui bahwa mereka telah berbagi foto dan video di media sosial kepada orang lain termasuk laporan keuangan. Hal itu menimbulkan pertanyaan mengenai pengetahuan dan habitus Gen Z dalam memahami pentingnya keamanan dan privasi digital di era internet hari ini. Isu privasi menjadi fokus yang diangkat dalam webinar ini karena di saat bersamaan Gen Z adalah kelompok orang yang paling abai dengan keamanan data pribadinya. Webinar Manajemen Privasi dan Keamanan Digital di Era Internet untuk Gen Z di SMP Islam Al Azhar 9 Kemang Pratama Bekasi merupakan bentuk pengabdian masyarakat yang bertujuan untuk memberikan pembekalan dan pengetahuan kepada peserta webinar mengenai pentingnya keamanan dan manajemen data pribadi mereka. Kegiatan ini dilaksanakan dengan menggunakan metode ceramah dan simulasi. Kegiatan berlangsung selama satu hari, dengan durasi dua jam, dan dilakukan secara daring menggunakan platform Zoom Meeting. Dampak positif yang dihasilkan dari webinar ini adalah siswa/i dapat memahami pentingnya mengelola privasi di internet, mendapatkan edukasi tentang bahaya pencurian dan penyalahgunaan data, meningkatkan kesadaran dan pengetahuan terhadap keamanan digital di internet, dan membuat siswa/i terhindar dari tindakan kriminal yang ada di Internet.

Kemudahan atau Kapitalisme berkedok Amal? Kajian Netnografi pada Website Amal Kitabisa.com Moh Rifaldi Akbar
Jurnal Komunikasi Vol 10, No 2 (2019): September 2019
Publisher : Universitas Bina Sarana Informatika

The development of communication technology and the Internet era has led to changes in the donation behavior of the public. According to the Spectator Index 2019, Indonesia as the nation was noted as the most generous nation in the World. Since 2012 the emergence of websites and applications are practicing. The emergence of websites with the aim of crowdfunding raises questions about the charity and practice of capitalism. With all the conveniences provided from mobile-accessible applications, fast internet, mobile banking, apps and websites featuring social issues where the audience can donate and replace the conventional way of donating. On the other hand, crowdfunding-based website such as kitabisa.com impose a 5% percent tax on each charity transaction provided. The ease given in the era of the internet coupled with the presence of the website initiated the way of thinking and new standards in donation practice. Previous studies have not yet fully addressed the cultural backgrounds that underpin a person to make a charity in the era of the internet in which there is a growing of website and internet era. This paper attempts to fill the void by seeing the connection between the Internet era, the website, the behavioral practices and digital captialism with a critical paradigm. This article will search anthropologically by using a netnography method with the goal of digging an audience-based experience through an online-based application or website.

Yowis Ben’s Agency Changing Structure of Hegemonic Language in Indonesia Cinemas Becomes a Critique of Jakarta’s Culture Industry Moh. Rifaldi Akbar
Jurnal Ilmu Komunikasi Vol 20, No 1 (2022)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v20i1.4782

This study describes cinema production by the Jakarta cultural industry that engages in anti-diversity practices. Cinema production in Jakarta is an industry that standardizes language in the social formation of Indonesian society, which has a variety of vernacular languages. This study aims to evaluate the centralization of the Jakarta Cultural Industry, especially the language practice in film. This study uses the desk research method with data collection techniques in the form of literature studies and digital observations. This research takes the case of Yowis Ben's agency social practice, which has carried out language structuring in the film industry in Indonesia. This study finds that Indonesian is a structure that alienates local languages in the industry and communication style that Jakarta dominates. Jakarta uses Indonesian in its cinematic style of speech as a form of standardization that Jakarta production houses do for for-profit purposes. This research is novel because it discusses the Indonesian language as the hegemony of the cultural industry centralization in Jakarta, which also explains the oppression of ethnic languages in Indonesia in terms of structure and agency theory.

Representasi Perempuan dalam Rezim Wacana Orde Baru Moh. Rifaldi Akbar
Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM) Vol 3 No 2 (2021): JPRMEDCOM
Publisher : Journalism, Public Relation and Media Communication Studies Journal (JPRMEDCOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jprmedcom.v3i2.6258

Representasi adalah istilah populer dalam kajian komunikasi dan media. Tulisan ini mengambil posisi untuk menyajikan representasi dengan paradigma kritis. Tulisan ini berargumen bahwa representasi tidak bisa dimaknai sederhana sebagai penggambaran kembali, melainkan representasi adalah kendaraan dari simbol untuk dapat dimaknai dalam ruang wacana yang spesifik. Dengan kata lain, representasi akan memiliki karakter spesifik pada rezim pengetahuan, wacana, dan kebudayaan tertentu. Di balik representasi itu, ideologi kekuasaan dan dominasi berkelindan dengan simbol dan penanda. Tulisan ini menggambarkan representasi perempuan dalam dua ruptur sejarah (rezim wacana) yang berbeda, yaitu Orde Baru (Orba) dan masa setelahnya (pasca-Orba) di Indonesia. Tulisan ini mengambil subjek artefak media yang peneliti bagi ke dalam dua tipologi, yaitu aparatus dan media. Aparatus di dalam subjek penelitian ini adalah buku sekolah masa Orba. Sementara, media dalam subjek penelitian ini adalah pembandingan (poster) film di antara dua rezim wacana berbeda. Dengan mengambil contoh berupa buku sekolah masa Orba, poster film Suzzana, Catatan si Boy, dan Warkop DKI, tulisan ini berargumen bahwa representasi perempuan pada masa Orba mendukung domestifikasi, eksploitasi, dan komodifikasi tubuh perempuan. Tulisan ini menggunakan paradigma kritis, pendekatan kualitatif, dengan metode berupa desk research. Penelitian ini menggunakan metodologi berupa reduksi data dan pengodean aksial.

Orientalism and western hegemony in fashion brand's social media advertisements Syahrul Hidayanto; Moh. Rifaldi Akbar
Bricolage : Jurnal Magister Ilmu Komunikasi Vol 8, No 1 (2022): Accredited by Kemenristekdikti RI SK No. 36/E/KPT/2019
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/bricolage.v8i1.3212

The relentless technology development nowadays has encouraged people worldwide to innovate in things, one of them being advertisements. Although the traditional media is not to be replaced anytime soon, numerous brands are currently establishing social media as a promotional platform by maximizing their social network advertising through various strategies. For example, they use foreign models or celebrities as their brand ambassadors. This strategy, however, ironically brushes off local models and celebrities as potential human resources. Due to this case, this study aims to comprehend fashion brands’ social media advertising strategies by focusing on the background of foreign model preferences. This study uses a qualitative approach and a data-collection technique of in-depth interviews with three owners of professional fashion brands. The results point out that fashion brands prefer foreign models to the local ones as their ambassadors to follow the popular trends, deliver lush visuals, and build a professional, modern, and high-qualified image for the brand and products. Moreover, it is common for Indonesians to disparagingly perceive local brands, as they rather deem local materials and designs below standard. Consequently, this deep-rooted perception successfully perpetuates the socio-cultural hegemony among various practices, including social media advertising and marketing.

Actors Distortion of News Agencies Framing Surveys in Online Mass Media about Political Parties Bearer Presidential-Candidates 2024 Dwinarko Dwinarko; Tabrani Sjafrizal; Pagi Muhamad; Moh. Rivaldi Akbar
Journal of Social Science Vol. 4 No. 1 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v4i1.507

This research aims to acknowledge the News Framing of political actors in online mass media in determining presidential candidates in 2024. A political actor is an individual who plays a role in networking and Communication actions, acting as individuals, groups, or organizations. Political actors in the black box in the theory of actor networks are framed through the processing of information resulting from the social interactions of individual actors involved in everyday life, who are tied to systems and ideologies regarding their views on a political party reality. The actions of actors Survey institutions and online mass media in the community model network of actors with a situational approach. The theory used is the theory of actor networks and qualitative descriptive research methods with a narrative approach to analyzing online mass media news framing. The study’s result shows an integrated black box between the theory of actor networks and the theory of communicative actions. The news framing indicates a distortion of survey agency actors through online mass communication networks due to the efforts of survey agency actors. Unreliable survey results deceive political party actors in the presidential nomination of the Republic of Indonesia in 2024 who cannot carry actors in political parties. Political Parties are distorted due to the lack of use of internal survey agencies of political parties and the role of Political Parties Actors, which is still minimal to socialize with constituents, as well as dependence on external survey agencies, which are profit organizations. Political Parties are incapable of producing leaders who are already institutionally managed. Further research recommendations on the role of Political Parties actors in managing quality Human Resources in collecting and preparing actors ready to become national leaders.

Actors Distortion of News Agencies Framing Surveys in Online Mass Media about Political Parties Bearer Presidential-Candidates 2024 Dwinarko Dwinarko; Tabrani Sjafrizal; Pagi Muhamad; Moh. Rivaldi Akbar
Journal of Social Science Vol. 4 No. 1 (2023): Journal of Social Science
Publisher : Syntax Corporation Indonesia

This research aims to acknowledge the News Framing of political actors in online mass media in determining presidential candidates in 2024. A political actor is an individual who plays a role in networking and Communication actions, acting as individuals, groups, or organizations. Political actors in the black box in the theory of actor networks are framed through the processing of information resulting from the social interactions of individual actors involved in everyday life, who are tied to systems and ideologies regarding their views on a political party reality. The actions of actors Survey institutions and online mass media in the community model network of actors with a situational approach. The theory used is the theory of actor networks and qualitative descriptive research methods with a narrative approach to analyzing online mass media news framing. The study’s result shows an integrated black box between the theory of actor networks and the theory of communicative actions. The news framing indicates a distortion of survey agency actors through online mass communication networks due to the efforts of survey agency actors. Unreliable survey results deceive political party actors in the presidential nomination of the Republic of Indonesia in 2024 who cannot carry actors in political parties. Political Parties are distorted due to the lack of use of internal survey agencies of political parties and the role of Political Parties Actors, which is still minimal to socialize with constituents, as well as dependence on external survey agencies, which are profit organizations. Political Parties are incapable of producing leaders who are already institutionally managed. Further research recommendations on the role of Political Parties actors in managing quality Human Resources in collecting and preparing actors ready to become national leaders.

Nutrition Plate as a Nutritional Media to Increase Knowledge of Balanced Nutrition for Mothers with Toddlers in Muara Gembong Titis Nurwulan Suciati; Moh. Rifaldi Akbar; Lukman Azis; Dendra Arif Fadillah; Dwicky Nurrochman Susanto; Saphira Dea Caroline
Jurnal Sinergitas PKM & CSR Vol 7, No 1 (2023): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i1.6356

This community empowerment is carried out by the communication science academia from Universitas Bhayangkara Jakarta Raya. This community empowerment is assisted by a food technology lecturer from Universitas Al Azhar Indonesia. This community empowerment seeks to increase the knowledge of mothers with a toddler about balanced food and nutrition. This community empowerment is carried out in the Desa Pantai Bakti, Muara Gembong, one of the districts with the highest level of under-five malnutrition in Indonesia. There are two methods (mix-method approach) this community empowerment use in this activity: focus group discussion and experimental method. These two approaches aim to measure intervention (counseling, pamphlet installation, and nutritional plate medium). This community empowerment uses pre-test and post-test for the same group to measure changes in subject knowledge before and after counseling (intervention). This community empowerment affects changes in subject knowledge (n=15). The mother's knowledge about balanced nutrition was statistically significantly increased by two-tail P(T£ t) 0.002788939 with Sig. £ a 0,05.

When the Truth is Decided by Media Buzzers: The Case of Power Balance Akbar, Moh Rifaldi
JURNAL KOMUNIKASI INDONESIA Vol. 8, No. 3
Publisher : UI Scholars Hub

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Tulisan ini akan membahas peran buzzer pada industri iklan. Tulisan ini memberikan argumen bahwa bukan kualitas barang yang menentukan banyaknya pembeli sebuah barang tetapi buzzer. Buzzer membentuk Word of Mouth(WoM) ke tengah khalayak, menciptakan mitos, dan dipercayai secara sadar atau tidak sadar. Melalui media baru, kemajuan industri dan teknologi menyebabkan khalayak mendapatkan pesan berantai semakin cepat dan mudah. Tidak heran jika lakunya sebuah produk bukan lagi ditentukan oleh kualitas, melainkan ditentukan oleh pembicaraan dari orang-ke-orang. Pada tahun 2006, gelang kesehatan bertajuk Power Balance (PB) menjadi salah satu aksesoris paling laku di Dunia. Atlit, selebriti, sampai politisi menggunakan gelang yang "dimitoskan" dapat membuat tubuh menjadi seimbang, fleksibel dan kuat. Peran atlit dan selebriti sebagai Buzzer turut serta membentuk rantai informasi dari mulut-ke-mulut. Khalayak kemudian percaya bahwa gelang itu memberikan khasiat. Namun, pada 2009 gelang PB melalui website aslinya menyatakan bahwa gelang tersebut tidak memiliki bukti ilmiah yang cukup untuk memberikan khasiat pada tubuh manusia. Gelombang magnetik yang dimilikinya hanya sedikit sehingga tidak memberikan efek berarti apapun kepada tubuh apalagi kesehatan manusia. Seketika, penjualannya menurun dan pabrikan PB dinyatakan bangkrut. Kita berada pada era di mana kebenaran ditentukan oleh buzzer. Alih-alih membeli barang berdasarkan kebutuhan dan kualitas, namun pola konsumsi khalayak sebenarnya telah ditentukan dan diarahkan. Dengan bantuan media dan teknologi komunikasi, buzzermembentuk buzz marketyang kemudian dilanggengkan dengan informasi dari mulut-ke-mulut WoM.

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